Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Rapid Dry Restoration is a 24-hour water damage and restoration company in Florida. When a pipe bursts, a roof leaks, an appliance floods or a storm pushes water into a home or business, we arrive fast, stop the damage, dry the structure and clean up smoke and mold when needed. If a floor or wall has to be rebuilt, we do that too, or we hand the job to a contractor we trust. We work directly with homeowners, property managers and insurance companies.
Why this fits. Water damage cannot wait. Within a day or two, wet drywall and carpet start to grow mold, and the repair bill climbs. People who call at 2 in the morning want someone who answers the phone, arrives in about an hour and explains what happens next. A well-run restoration company earns steady work from insurance agents, property managers and plumbers who send their customers to a team they trust.
Here is what our numbers show. In Year 1 we plan about 66 water damage jobs, 12 mold and smoke jobs and 8 rebuild jobs, which brings in sales of $445,000. That grows to $1,356,801 by Year 5 as we add crews and referral partners. We expect a loss of about $20,200 in Year 1 because trucks, drying equipment and insurance are paid for before the work comes in, then a profit of about $25,800 in Year 2, $107,800 in Year 3 and $186,200 by Year 5. Insurance companies often pay about 55 days after the job, so the plan also holds cash for unpaid invoices.
We need $270,000 in total. Of that, $177,400 is startup costs (drying equipment, two service trucks, tools, supplies, licenses, insurance and a 24-hour call line), and the rest is cash to cover the first months and the wait for insurance payments. I am putting in $75,000 of my own savings, and asking for a $110,000 equipment and truck loan and an $85,000 SBA 7(a) loan for working capital.
I am Curtis Hale, the owner and project manager, with eleven years in construction and restoration, including five years as a project manager for a restoration company. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Rapid Dry Restoration is a small, independently owned water damage and restoration company in Florida, planned as a limited liability company (LLC). We serve homes, apartment communities and small commercial buildings in our metro area and the counties around it.
Our mission. To be on site fast, protect what can be saved and give every customer a clear plan and honest numbers on the worst day of their year.
What we believe. A flooded home is stressful, and people deserve a straight answer. We explain what we are doing and why, keep moisture readings and photos for every job and never push extra work the readings do not call for. We work to the standards of our trade, keep our technicians trained and tell customers when a job needs a licensed specialist, such as an electrician or a plumber.
What we offer:
- Emergency water damage response. 24-hour response, water removal, drying, dehumidifying and moisture monitoring.
- Mold and smoke cleanup. Cleanup after fires and mold, where our state's rules allow us to do the work.
- Rebuild and repair. Replacing drywall, flooring, cabinets and paint after the dry-out, or managing a contractor to do it.
- Insurance paperwork. Photos, moisture logs and estimates that the customer's insurer can review.
Who we serve. Homeowners, landlords, property managers, apartment communities, small businesses, plumbers and insurance agents who refer customers.
What we do not do. We do not work on jobs that need a hazardous materials team, tear out more than the readings call for, promise what an insurance company will pay or take work that requires a license we do not hold.
How we are run. I am the owner and project manager. Two restoration technicians join me in Year 1, an estimator and insurance coordinator joins in Year 2 and an office coordinator in Year 3. A plumber and an insurance agent serve as advisors, and an accountant keeps the books.
Where things stand today. We have quotes for the drying equipment and two used trucks, a draft work authorization form reviewed by an attorney and early interest from two property managers, a plumber and an insurance agent who said they would send us calls. (Replace this with where you really are.)
Problem & Opportunity
Water damage is an emergency with a short clock. Standing water soaks into drywall, insulation, floors and furniture. After about two days, mold can start to grow, and the repair bill rises. Homeowners often do not know whom to call, and some choose the first company with an ad. Some companies show up late, tear out far more than needed or use a low price to get in the door and then add charges. Others are slow to document the work, and the insurance company questions the bill.
Property managers have a different problem. A leak in one apartment can flood the units below, and they need one trusted company that can handle many units quickly and give clear records.
For a new restoration company the hard parts are the cost of drying equipment and trucks, the 24-hour schedule, the licenses and training that some work requires and the wait for insurance companies to pay, which can take about two months. An owner can do good work and still run short of cash waiting for payments.
We want to be clear about what we know and do not know. Restoration is a real, steady need in our area because storms, old plumbing and appliance failures happen every week. We do not know how fast referrals will build, so our plan assumes a loss in Year 1 and cash to cover the wait for payments. We will use current local numbers on housing and weather in our final plan and will not overstate them.
Products & Services
Rapid Dry Restoration will arrive fast, dry the building properly and keep clear records.
How it works, step by step:
1. The call. A person, not a machine, answers the 24-hour line, asks a few questions and gets a crew on the way. We aim to arrive within about an hour.
2. Safety and stop the water. We check for electrical and structural hazards, help shut off the source and protect belongings.
3. Inspect and map. We use moisture meters and a thermal camera to find where the water went, and photograph everything.
4. Extract and dry. We remove standing water, set air movers and dehumidifiers and monitor the readings every day.
5. Explain and agree. We give the customer a written work authorization and plain-language plan, and we share the records the insurance company will need.
6. Clean up. We clean and treat affected areas, and when needed, remove mold or smoke damage where the law allows.
7. Rebuild. We offer repair and rebuild work, or coordinate with a contractor the customer already trusts.
8. Close out. We remove the equipment when the readings show the building is dry, give the customer a final report and follow up a week later.
Why this approach is strong. Speed limits the damage, and good records speed up the claim. Customers and insurers can see exactly what was done and why.
Market Analysis
Who we serve: homeowners, landlords, property managers, apartment communities and small businesses in our metro area and the counties around it.
Our primary group is homeowners and landlords with a sudden water problem, usually sent by an insurance agent, a plumber or a search online. Our secondary group is property managers and businesses that need regular, repeat service. We will use the most recent local numbers on housing, storms and insured losses in our final plan.
How we sized our plan. We plan about 66 water damage jobs, 12 mold and smoke jobs and 8 rebuild jobs in Year 1, growing to 164, 37 and 25 by Year 5. Our Year 1 prices are about $4,300 per water damage job, $6,900 per mold or smoke job and $9,800 per rebuild job, rising about 3% a year.
Demand data. Early interest from two property managers, a plumber and an insurance agent covers part of the first jobs. We do not count on any one source. Work follows storms and cold snaps, so some months are very busy and others slow.
We do not take every job. We decline jobs we are not licensed for, jobs with hazards our crew is not equipped for and requests to inflate a bill.
Competitive Landscape
Other choices for customers, and what makes us different.
- National restoration franchises. They have name recognition and insurance relationships. We offer a local owner and personal service.
- Other independent restoration companies. Some are very good. We compete on response time, documentation and honest communication.
- Plumbers and general contractors. They may do some drying but often lack the equipment or training. We specialize in water and mold work.
- Do-it-yourself drying with rented fans. This may work for a small spill, but it often misses hidden water. We offer moisture mapping so nothing is missed.
- Large property management maintenance teams. They can handle small leaks. We offer capacity when a job is too big or urgent.
What makes us different.
- An answered 24-hour line and a goal of an hour to arrive.
- Daily moisture logs and photos for every job.
- Clear written plans and no surprise add-ons.
- A rebuild option so the customer has one company to deal with.
What we do not claim. We are new. Larger companies have more trucks and more insurance programs. We plan to earn our referrals one good job at a time.
Marketing & Sales Strategy
How we will reach customers.
Referral partners. We will visit insurance agents, plumbers, property managers, real estate agents and roofers, drop off cards and a one-page guide on what to do in the first hour of a water loss and ask for a chance to earn their trust.
Property managers and apartment communities. We will offer a standing response agreement with a fixed rate sheet and a single contact.
Insurance companies. We will learn how preferred-vendor programs work in our area and apply to the ones that fit.
Online. A website with the phone number at the top, a Google business listing, search ads for the hours when people look for help and reviews from every customer.
Pricing. About $4,300 per water damage job, $6,900 per mold or smoke job and $9,800 per rebuild job in Year 1, with a written work authorization and moisture records for every job.
Operations Plan
How the business will run.
Setup (the 3 to 4 months before the first job). We will form the LLC, get an EIN, open a business bank account, get the business and contractor licenses our state requires, confirm which licenses apply to mold, smoke and rebuild work, buy and test the drying equipment, outfit two trucks and train every technician in water damage restoration to an industry standard. We will not take on work we are not licensed to do.
The shop. A rented office and storage space for equipment, supplies and the trucks. The plan counts $12,000 a year in Year 1.
Staffing. In Year 1: I serve as owner and project manager and take the first calls. Two restoration technicians join me, paid $38,000 a year each, and the crew grows to three in Year 2 and four by Year 4. An estimator and insurance coordinator joins in Year 2 at $46,000 a year, and an office coordinator joins in Year 3.
Costs. Materials, equipment wear, disposal and subcontractor costs are about $1,650 per water damage job, $2,800 per mold or smoke job and $6,800 per rebuild job in Year 1. Truck fuel, maintenance and disposal fees are about $18,000 a year, insurance about $16,000 and marketing and referral work about $12,000.
Safety. Technicians use protective gear, we test for hazards before we begin and we follow our state's rules for mold and hazardous materials.
Payments. Many jobs are paid by the insurance company about 55 days after the work. We ask for a deposit from customers paying out of pocket and we invoice the insurer promptly with full documentation. Our plan holds about $66,750 in unpaid invoices at the end of Year 1.
Insurance. We carry general liability, workers' compensation, commercial auto and pollution or contractors coverage where required.
Management & Organization
The people who will run Rapid Dry Restoration.
Curtis Hale, owner and project manager. Eleven years in construction and restoration, including five years as a project manager for a restoration company where he led crews, wrote estimates and worked with insurance adjusters. He leads operations, sales, safety and finance. (Replace this paragraph with your own background.)
Restoration technicians (from Year 1). Trained to follow our drying, safety and documentation steps on every job.
Estimator and insurance coordinator (from Year 2). Writes estimates, assembles the records insurers need and tracks payments.
Office coordinator (part-time, from Year 3). Handles scheduling, calls and invoicing.
Outside advisors. A plumber, an insurance agent, an attorney, an accountant and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner and project manager $58,000, restoration technician $38,000, estimator and insurance coordinator $46,000 and part-time office coordinator $26,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (3 to 4 months ahead): get at least 5 letters of interest from property managers, plumbers or agents, get equipment, truck and lender quotes, form the LLC, get an EIN and the business and contractor licenses and train every technician.
- Year 1: two technicians, about 66 water damage jobs and the first mold and rebuild jobs; $445,000 in sales and a loss of about $20,200.
- Year 2: a third technician, an estimator and insurance coordinator and about 100 water damage jobs; $709,155 in sales and a profit of about $25,800.
- Year 3: an office coordinator, about 128 water damage jobs and the first strong profit; $968,708 in sales and a profit of about $107,800.
- Year 4: a fourth technician and about 148 water damage jobs; $1,179,818 in sales and a profit of about $156,900.
- Year 5: a second estimator and about 164 water damage jobs; $1,356,801 in sales and a profit of about $186,200.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: calls answered, time to arrive, jobs open and finished, moisture logs complete, unpaid invoices and their age, crew hours and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $270,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $177,400, listed item by item in the Startup Costs section: $58,000 for air movers, dehumidifiers and air scrubbers; $52,000 for two service trucks, used, equipped for emergency calls; $14,000 for moisture meters, thermal camera, extraction units and hand tools; $11,000 for equipment trailer, protective gear and safety supplies; $6,500 for first stock of cleaners, antimicrobials, plastic sheeting and bags; $4,200 for contractor license, business license and certifications; $5,200 for attorney and accountant: work authorization forms, LLC, books; $7,500 for truck lettering, uniforms and a website with a 24-hour call line; $14,000 for insurance down payment (liability, workers compensation, vehicles); $5,000 for office and storage space deposit.
- The cash the business uses before it breaks even, about $31,800. Insurance companies often pay about 55 days after a job, so cash is tied up in unpaid invoices while pay, fuel and supplies are due every week.
- A cash cushion of about $54,700: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $86,500, and the three pieces add up to about $263,900, rounded up to the nearest $500: $264,000.
We are raising $6,000 more than that, $270,000 in all, to cover a slower-than-planned first year and the wait for the first insurance payments. With this funding, the lowest year-end cash balance is about $63,800, at the end of Year 2.
Where the money comes from:
- My own money: $75,000.
- Equipment and truck loan: $110,000.
- SBA 7(a) loan for working capital: $85,000.
Kind of funding we are looking for. An equipment and truck loan from a lender that finances commercial vehicles and drying equipment, with the equipment as collateral, plus an SBA 7(a) loan for working capital, backed by my own savings.
How we will pay it back. We expect a loss of about $20,200 in Year 1, a profit of about $25,800 in Year 2, a profit of about $107,800 in Year 3, a profit of about $156,900 in Year 4 and a profit of about $186,200 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loans are the equipment and truck loan at 10.75% over 7 years, about $1,869 a month and the SBA 7(a) loan for working capital at 12.5% over 10 years, about $1,244 a month. That is about $3,113 a month in all, and it is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: the equipment and trucks as collateral and my personal guarantee.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with one truck, one crew of two and a smaller set of drying equipment, which lowers startup costs, insurance and the loan.
- Phase 2: once referrals are steady, add the second truck, a third technician and the estimator and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume, licenses and training certificates.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Quotes for the drying equipment, trucks and software.
- Your work authorization form, moisture log and safety plan.
- Your insurance quotes and the contractor and mold licenses your state requires.
- Letters of interest from property managers, plumbers and insurance agents.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Water Damage Drying and Cleanup Jobs (per job): about $4,300 in Year 1, rising to $4,840; about $1,650 in direct costs, rising to $1,893; about 66 in Year 1, growing to 164.
- Mold and Smoke Cleanup Jobs (per job): about $6,900 in Year 1, rising to $7,766; about $2,800 in direct costs, rising to $3,213; about 12 in Year 1, growing to 37.
- Rebuild and Repair Jobs after the Dry-Out (per job): about $9,800 in Year 1, rising to $11,030; about $6,800 in direct costs, rising to $7,803; about 8 in Year 1, growing to 25.
- Water damage jobs are priced at about $4,300 in Year 1 with about $1,650 in direct costs; mold and smoke jobs about $6,900 with about $2,800; rebuild jobs about $9,800 with about $6,800. Prices rise about 3% a year.
- We buy more equipment as the crews grow ($12,000 in Year 2, $20,000 in Year 3, $25,000 in Year 4 and $15,000 in Year 5).
- Pay (a full year, per person): owner and project manager $58,000; restoration technician $38,000; estimator and insurance coordinator $46,000; office coordinator (part-time) $26,000.
- Other yearly costs in Year 1: truck fuel, maintenance and disposal fees $18,000, insurance (liability, workers compensation, vehicles) $16,000, office and storage space $12,000, marketing and referral work with insurance agents and property managers $12,000, estimating, scheduling and moisture reporting software $4,800, accounting, legal and licenses $6,000, payroll taxes and benefits $16,000. These grow between 4% and 12% a year.
- Startup equipment and later purchases ($135,000 in Year 1, then $12,000, $20,000, $25,000 and $15,000) are spread evenly over five years in the plan's books.
- Customers and payers pay about 55 days after service, so at the end of Year 1 about $66,750 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Air movers, dehumidifiers and air scrubbers | Equipment | $58,000 |
| Two service trucks, used, equipped for emergency calls | Equipment | $52,000 |
| Moisture meters, thermal camera, extraction units and hand tools | Equipment | $14,000 |
| Equipment trailer, protective gear and safety supplies | Equipment | $11,000 |
| First stock of cleaners, antimicrobials, plastic sheeting and bags | Initial Inventory | $6,500 |
| Contractor license, business license and certifications | Licenses & Permits | $4,200 |
| Attorney and accountant: work authorization forms, LLC, books | Legal & Professional | $5,200 |
| Truck lettering, uniforms and a website with a 24-hour call line | Signage & Branding | $7,500 |
| Insurance down payment (liability, workers compensation, vehicles) | Other | $14,000 |
| Office and storage space deposit | Deposits | $5,000 |
| Total | $177,400 | |