Premier Valet Services

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Premier Valet Services is a valet parking company in Houston, Texas, owned by Carlos and Renee Johnson. We provide valet parking for restaurants, hotels, venues, medical offices and private events with trained, insured, background-checked teams.

Why this fits. Houston has a busy restaurant, event and medical scene, and many venues want reliable valet with strong insurance and clear procedures. Good valet makes arrival easy and keeps guests coming back.

Here is what our numbers show. In Year 1 we plan about 220 restaurant and event shifts, 12 monthly venue contracts and 40 private events. That brings in sales of $185,400, growing to $643,268 by Year 5. We expect a loss of about $11,100 in Year 1, a loss of about $8,300 in Year 2, a profit of about $29,200 in Year 3 and a profit of about $83,600 by Year 5. Attendant pay, insurance and the equipment and vehicle are our largest costs, and the plan counts all of them.

We need $85,000 in total. Of that, $30,700 is startup costs (valet stands, radios and tablets, a used utility vehicle, insurance, permits, uniforms and launch marketing), and the rest is cash for the first months. We are putting in $10,000 of our own savings and asking for a $75,000 SBA 7(a) loan.

We are Carlos and Renee Johnson, owners of Premier Valet Services. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Premier Valet Services will be a limited liability company (LLC) in Houston, Texas, owned and run by Carlos and Renee Johnson. Carlos has managed valet stands at restaurants and hotels and knows how to keep cars and guests safe. Renee handles scheduling, contracts and the books.

What we do:
- Valet parking for restaurants, hotels and venues.
- Private event and wedding valet.
- Hospital and medical office valet.
- Parking lot management and shuttle service.
- Training and staffing for in-house valet teams.

Who we serve: Restaurants, hotels, event venues, medical offices and private hosts in the Houston area.

Licensing and insurance. We will register the LLC, carry general liability, garage keepers legal liability and workers compensation insurance, hold the permits the city requires for valet operations, run background and driving record checks on every attendant and follow state and city traffic rules. We provide a certificate of insurance to every client.

Our promise. Guests arrive relaxed, their cars are safe and our team is professional.

Where things stand today. The business plan, rate sheet and training guide are written. The next steps are the permits, the insurance, the equipment and the first venues.

Problem & Opportunity

Busy restaurants, hotels and venues lose guests when parking is hard, and many valet companies are unreliable or poorly insured.

What customers run into:
1. Long waits for cars.
2. Damage claims and unclear responsibility.
3. Attendants who are untrained or do not show up.
4. Poor traffic flow at entrances.

Why it matters. Parking is part of the guest experience. A good valet makes arrival easy and keeps cars and guests safe.

Products & Services

Premier will be the valet company Houston venues trust for safe, smooth arrivals.

What makes us different:
1. Background and driving record checks on every attendant.
2. Full insurance and clear damage procedures.
3. Uniformed, trained teams.
4. Reliable scheduling and backup staff.
5. Radios and ticketing for fast retrieval.

How a contract works:
1. The client contacts us with the location, hours and volume.
2. We visit the site, plan traffic flow and quote a rate.
3. We staff the stand, take keys, park and return cars.
4. We report on volume and handle any claims.

Why customers stay. Venues keep a valet they can trust, and event hosts book again.

Market Analysis

Who we serve:
- Restaurants and bars.
- Hotels and event venues.
- Hospitals and medical offices.
- Private hosts and wedding planners.

How we sized the market. Our Year 1 plan is about 220 event and restaurant shifts, 12 monthly contracts and 40 private events, a small share of venues in a large metro area. Replace this estimate with your own count of restaurants and venues near you.

Why now. Houston has a busy restaurant, event and medical scene, and many venues want reliable valet with strong insurance.

Competitive Landscape

What customers can do today:

1. Large valet companies. Skilled and impersonal.
2. Small independent valets. Cheap and uneven.
3. In-house staff. Convenient and limited.
4. Self-parking. Cheap and inconvenient.
5. Parking garages. Convenient and costly.

Where we fit. Premier will be a local valet company with trained, insured teams and clear service.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Meet restaurant owners, hotel managers and event planners.
- Offer a free trial shift.
- Set up a website and a Google Business Profile.
- Order uniforms, signs and equipment.

After opening:
- Ask every client for a reference.
- Report volume and feedback monthly.
- Offer event packages.
- Visit venues weekly.
- Share photos with permission.

What we will measure. How clients heard about us, how many trial shifts become contracts and how many venues stay.

Operations Plan

How the business will run.

Season and schedule. Valet demand peaks on weekends, holidays and event seasons. We schedule teams a week ahead and keep a pool of backup attendants.

Team. Carlos manages the teams and works shifts. Three attendants work in Year 1, and we add attendants as contracts are won.

Quality and safety. Attendants wear reflective gear, follow parking and traffic plans and take photos of vehicle condition at pickup. Keys are locked and logged, and we have written damage claim and safety procedures.

Equipment. We will buy valet stands and podiums, key boards and signs, radios and tablets and a used utility vehicle.

Paperwork and money. Venues sign a contract that sets rates and hours. Monthly clients are invoiced at the start of the month and event clients pay a deposit and the balance after the event. We follow up on anything unpaid after one week. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Premier Valet Services.

Carlos Johnson, owner and operations lead. He builds teams and works shifts. Renee Johnson, owner and business lead. She handles contracts, scheduling, insurance and the books. (Replace this paragraph with your own background.)

Team. Three attendants in Year 1, growing to eleven, each background checked and trained.

Office. Renee handles the office with part-time help as contracts grow.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Operations Manager $46,000; valet Attendant $24,000; operations Supervisor $38,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, obtain permits and insurance, buy the equipment and uniforms and sign the first venues.
- Year 1: about 272 shifts, contracts and events with one team; $185,400 in sales and a loss of about $11,100.
- Year 2: about 400 and a supervisor; $290,620 in sales and a loss of about $8,300.
- Year 3: about 528 and a third team; $401,508 in sales and a profit of about $29,200.
- Year 4: about 656 and a fourth team; $519,344 in sales and a profit of about $39,500.
- Year 5: about 784 and a fifth team; $643,268 in sales and a profit of about $83,600.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: shifts staffed, cars handled, claims, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $85,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $30,700, listed item by item in the Startup Costs section: $6,000 for valet stands, podiums and key boards, $3,000 for radios and tablets, $5,000 for used utility vehicle, $1,500 for LLC filing and attorney review of contracts, $8,000 for garage keepers, general liability and workers compensation insurance, first payment, $1,500 for city permits and licenses, $3,000 for uniforms, signs and website, $1,200 for background and driving record checks and training, $1,500 for launch marketing.
- The cash the business uses before it breaks even, about $8,800. Contracts build over the first months, so the business pays attendants and insurance before sales catch up.
- A cash cushion of about $40,800: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $49,500, and the three pieces add up to about $80,200, rounded up to the nearest $500: $80,500.
We are raising $4,500 more than that, $85,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $35,800, at the end of Year 2.

Where the money comes from:
- Our own money: $10,000.
- SBA 7(a) loan: $75,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment as collateral.

How we will pay it back. We expect a loss of about $11,100 in Year 1, a loss of about $8,300 in Year 2, a profit of about $29,200 in Year 3, a profit of about $39,500 in Year 4 and a profit of about $83,600 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,012 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with a few venues and one team, which lowers the startup costs and the loan.
- Phase 2: once the first venues are steady, add teams and contracts and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your permits and proof of insurance.
- A sample contract and rate sheet.
- Quotes for the equipment and vehicle.
- A list of venues you plan to approach.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Restaurant and Event Shifts: about $450 in Year 1, rising to $506; about $60 in direct costs, rising to $68; about 220 in Year 1, growing to 620.
- Monthly Venue Contracts: about $4,200 in Year 1, rising to $4,727; about $400 in direct costs, rising to $450; about 12 in Year 1, growing to 44.
- Private Events: about $900 in Year 1, rising to $1,013; about $120 in direct costs, rising to $135; about 40 in Year 1, growing to 120.
- A restaurant or event shift averages about $450, a monthly contract about $4,200 and a private event about $900.
- Prices rise about 3% a year.
- Equipment ($14,000 in Year 1) covers valet stands and podiums, key boards and signs, radios and tablets and a used utility vehicle, and later years ($2,000, $3,000, $3,000 and $3,000) replace and add equipment.
- Pay (a full year, per person): owner / Operations Manager $46,000; valet Attendant $24,000; operations Supervisor $38,000.
- Other yearly costs in Year 1: insurance $24,000, vehicle and Fuel $6,000, uniforms and Equipment Replacement $5,000, marketing $6,000, software and Admin $4,000. These grow between 4% and 12% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $7,416 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs