Stride Athletics Track and Field Club

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Stride Athletics Track and Field Club is a youth track and field club in Georgia. We train athletes in sprints, distance, jumps and throws, run summer track camps and offer adult running and private sessions. Athletes train at a partner track and field facility with licensed coaches who build a plan for each athlete.

Why this fits. Track and field is a sport for everyone, from the fastest sprinter to the child who just wants to run. School seasons are short and school coaches have large squads, so athletes who want to improve need a club. Registration is by season, so income is predictable months ahead, and the club needs no building, only a rented track and a small amount of gear.

Here is what our numbers show. In Year 1 we plan about 180 athlete registrations, about 55 summer camp weeks and about 225 adult running and private sessions. That brings in sales of $141,775, growing to $396,605 by Year 5. We expect a profit of about $5,600 in Year 1, a profit of about $45,600 in Year 2, a profit of about $68,200 in Year 3 and a profit of about $129,600 by Year 5. Track rental, coach pay and meet travel are our largest costs, and the plan counts all of them.

We need $65,000 in total. Of that, $33,000 is startup costs (training gear, uniforms, a facility deposit, affiliation fees, software, marketing, insurance and a small cushion), and the rest is cash for the first months. I am putting in $15,000 of my own savings and asking for a $50,000 SBA 7(a) loan.

I am Coach Denise Powell, the owner and head coach. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Stride Athletics Track and Field Club will be a limited liability company (LLC) in Georgia, owned by Denise Powell. The club does not own a facility. We train at a partner track with a field area for jumps and throws and use a small storage space for equipment.

What we believe. Every child can find an event that fits, and every athlete deserves a coach who teaches, encourages and tells the truth.

What we offer:
- Sprint and speed development.
- Distance running and cross country training.
- Jumps: long jump, triple jump and high jump.
- Throws: shot put and discus, with age-appropriate implements.
- Adult running fitness, private sessions and summer track camps.

Safety and conduct. Every coach passes a background check, completes safe sport training and holds first aid training. Throwing areas are roped off, implements are inspected, athletes are taught safe technique and we follow heat and lightning rules. Parents sign a waiver and an emergency form, and a first aid kit is on site. We do not promise any athlete a scholarship or a title.

Where things stand today. The program plan, budget and safety policy are written. The next steps are the facility agreement, the coach hires and the first 60 founding athletes.

Problem & Opportunity

Many young athletes love track and field, but school seasons are short and school teams have large squads where each athlete gets little attention. Events like jumps and throws are often taught by coaches who also coach other sports, and few places teach them well.

Parents also find it hard to find a club that is affordable, safe and honest about what a season costs. Some clubs charge many fees, and some have turnover among coaches.

A club with trained event coaches, clear pricing and a safety-first culture fills the gap.

Products & Services

Stride Athletics will be the club where every athlete finds an event and improves.

What makes us different:
1. Event coaching. Specialists for sprints, distance, jumps and throws.
2. A plan for every athlete. Goals, training and measurement for each season.
3. A clear price. A fee schedule given before registration.
4. Safe sport. Background-checked coaches and safe throwing and jumping areas.
5. A welcoming culture. Beginners and experienced athletes train together.
6. Open communication. A season calendar, meet schedule and regular updates.

Why athletes stay. They see their times and distances improve and they love the team.

Market Analysis

Who we serve:
- Children and teens ages 6 to 18 who want to run, jump or throw.
- Parents who want safe, structured training.
- School athletes who want off-season training.
- Adults who want to run for fitness or train for a race.

How we sized the market. Our trade area is the towns within a 20-minute drive. We are not counting on every family with a young athlete. Year 1 plans about 180 athletes, which is a small share of the young people who run or compete in our area. Replace this estimate with your own count of schools, teams and clubs near your training site.

Competitive Landscape

What athletes can do today:

1. School teams. Good, but short seasons and large squads.
2. Other track clubs. Some are strong, but may be far away or crowded.
3. Recreation department programs. Affordable, but limited coaching.
4. Private coaches. Personal, but no team or regular site.
5. Running stores and adult groups. Good for fitness, but not for youth development.

Where we fit. Stride Athletics offers event coaching, a clear plan, safe training and a fair price. We will not try to be the biggest. We will be the club families trust.

Marketing & Sales Strategy

How athletes and families will find us.

Before opening:
- Sign up at least 60 founding athletes at a reduced first-season price.
- Host a free open practice and a youth clinic.
- Visit school coaches, athletic directors and recreation leagues. We do not pay for referrals.
- Put up banners at the partner track.

After opening:
- A free first practice for new athletes.
- A Google Business Profile and honest reviews.
- Short clips of athletes improving, shared with permission.
- Sibling discounts and a scholarship fund.
- Summer camps that bring in new athletes for the fall.

What we will measure. How families heard about us, how many first practices become registrations and how many athletes return next season.

Operations Plan

How the club will run.

Seasons. Fall cross country and distance, winter indoor and speed work, spring track season and summer camps.

Staffing in Year 1. Denise coaches and runs the club. About one full-time equivalent of contracted event specialists coaches sprints, jumps and throws. Pay for each role is listed at the end of this plan.

Registration and payments. A club management system handles registration, payments, attendance and messages.

Safety. Coaches hold CPR and first aid training. Throwing areas are roped off and checked before use, athletes warm up before every practice, heat and lightning rules are enforced, water is always available and a first aid kit is on site.

Equipment. Hurdles, blocks and implements are checked every week and replaced when worn.

Management & Organization

The people who will run Stride Athletics Track and Field Club.

Coach Denise Powell, owner and head coach. She designs the training plans, coaches athletes, leads the schedule and budget and talks with families. (Replace this paragraph with your own background.)

Event specialists (about one full-time equivalent in Year 1, contracted by season). Coach sprints and hurdles, jumps and throws. Every coach passes a background check, completes the safe sport training the governing body requires and holds CPR and first aid training.

Volunteer team parents. Help with meets, scheduling and equipment.

Outside advisors. An attorney who reviews the facility agreement and the waiver, an insurance broker, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Head Coach (USATF L2) $42,000; event Specialist (sprints/jumps/throws, contracted) $24,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 months ahead): sign the facility agreement, join the governing body, hire and screen the event coaches, order uniforms and gear, set the season calendar and sign up at least 60 founding athletes.
- Year 1: about 180 athlete registrations, 55 camp weeks and 225 adult and private sessions; $141,775 in sales and a profit of about $5,600.
- Year 2: about 250 registrations, 80 camp weeks and 315 adult and private sessions; $204,060 in sales and a profit of about $45,600.
- Year 3: about 320 registrations, 105 camp weeks and 405 adult and private sessions with a second event coach; $269,725 in sales and a profit of about $68,200.
- Year 4: about 385 registrations, 125 camp weeks and 486 adult and private sessions and a hosted meet; $333,548 in sales and a profit of about $108,900.
- Year 5: about 445 registrations, 145 camp weeks and 560 adult and private sessions and a plan for a second training site; $396,605 in sales and a profit of about $129,600.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: athletes registered, practice attendance, coach hours, camp sign-ups, adult and private sessions, parent feedback and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $65,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $33,000, listed item by item in the Startup Costs section: $9,000 for training gear: hurdles, starting blocks, throwing implements and timing equipment, $5,000 for team uniforms and warm-up kits, $3,000 for track facility deposit and first month of rent, $2,500 for governing body affiliation and meet fees, $1,500 for registration and payment software, Year 1, $4,000 for website, banners and opening promotion, $3,500 for general and accident insurance, first year, $2,000 for LLC filing and facility agreement review by an attorney, $2,500 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $26,700: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $26,700, and the three pieces add up to about $59,700, rounded up to the nearest $500: $60,000.
We are raising $5,000 more than that, $65,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $62,300, at the end of Year 1.

Where the money comes from:
- My own money: $15,000.
- SBA 7(a) loan: $50,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances youth sports and recreation businesses, backed by my own savings.

How we will pay it back. We expect a profit of about $5,600 in Year 1, a profit of about $45,600 in Year 2, a profit of about $68,200 in Year 3, a profit of about $108,900 in Year 4 and a profit of about $129,600 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA microloan at 10.5% over 7 years, $843 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: my personal guarantee and the club's gear and uniforms.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with sprints and distance only, one training site and a smaller set of gear, which lowers the startup costs and the loan.
- Phase 2: once the first group is full, add jumps, throws, camps and adult sessions and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your facility agreement or a letter of intent from the track owner.
- Coach certifications, safe sport training, background checks and CPR records.
- Your liability insurance quote, waiver and code of conduct.
- Your season calendar, fee schedule and a list of athletes or families interested in joining.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Athlete Registration Fees: about $620 in Year 1, rising to $694; about $95 in direct costs, rising to $107; about 180 in Year 1, growing to 445.
- Summer Track Camps: about $295 in Year 1, rising to $335; about $68 in direct costs, rising to $76; about 55 in Year 1, growing to 145.
- Adult Running and Private Sessions: about $62 in Year 1, rising to $70; about $8 in direct costs, rising to $9; about 225 in Year 1, growing to 560.
- An athlete registration is one athlete for one season, at about $620 in Year 1. A camp week is one camper for one week, and an adult or private session is one person for one session.
- Prices rise about 3% a year.
- Equipment ($0 in Year 1) covers gear bought over time, with first purchases of hurdles, blocks, throwing implements and timing equipment listed under training gear in the startup costs, and later years ($3,000, $5,000, $5,000 and $8,000) replace and add equipment.
- Pay (a full year, per person): owner / Head Coach (USATF L2) $42,000; event Specialist (sprints/jumps/throws, contracted) $24,000.
- Other yearly costs in Year 1: track Facility Rental $24,000, insurance and USATF Affiliation $7,200, equipment and Uniform Coordination $6,000, marketing $3,600. These grow between 3% and 8% a year.
- Customers and payers pay about 11 days after service, so at the end of Year 1 about $4,253 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs