First Serve Tennis Academy

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

First Serve Tennis Academy is a tennis academy in Arizona with four indoor courts, a pro shop and a lounge. We teach junior development, adult group clinics and private lessons, run competitive junior training, cardio tennis classes and adult leagues, and sell rackets, strings and gear. Players of every age play in a cool, well-lit room all year.

Why this fits. In a hot climate, an indoor and cooled court extends the playing season to the whole day and the whole year, and many families will pay for a program that feels professional. Lessons and leagues repeat each week and each season, and parents who watch a child improve tend to stay for years. Adults who want a social sport and a workout fill the daytime courts.

Here is what our numbers show. In Year 1 we plan about 4,158 group lesson visits, about 1,000 private lessons and about 423 league and pro shop purchases. That brings in sales of $252,000, growing to $631,280 by Year 5. We expect a loss of about $16,300 in Year 1, a profit of about $20,200 in Year 2, a profit of about $75,300 in Year 3 and a profit of about $172,900 by Year 5. Rent, court upkeep, instructor pay and the court surfaces and lighting paid for before the first lesson are our largest costs, and the plan counts all of them.

We need $220,000 in total. Of that, $175,000 is startup costs (court surfaces and lighting, nets, ball machines, a pro shop, a lounge build-out, a deposit, insurance, marketing and a small cushion), and the rest is cash for the first months. I am putting in $42,000 of my own savings and asking for a $178,000 SBA 7(a) loan.

I am Valentina Cruz, the owner and head tennis professional. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

First Serve Tennis Academy will be a limited liability company (LLC) in Arizona, owned by Valentina Cruz. We will rent an indoor building with four tennis courts, a pro shop, a lounge for parents and players, changing rooms and a front desk.

What we believe. Tennis is a sport for life, and good coaching and a friendly room make people want to keep playing.

What we offer:
- Junior development programs for ages 5 to 18.
- Adult group clinics at several levels.
- Private lessons for players of every age.
- Competitive junior training and cardio tennis classes.
- Adult leagues and round-robin nights, plus a pro shop with rackets, strings and stringing.

Safety and conduct. Every instructor passes a background check and holds CPR and first aid training. Courts are inspected daily, lighting is kept bright and fans keep the air moving. We follow heat and hydration guidelines, keep an AED and first aid kit on site and do not promise any player a ranking, a scholarship or a professional career.

Where things stand today. The program plan, budget and safety plan are written. The next steps are the lease, the court work and the first 80 founding players.

Problem & Opportunity

Tennis players in a hot climate have a short window of comfortable play outdoors. Public courts are crowded, poorly lit and not cooled, and lessons are hard to find at set times. Many programs are run by volunteers or by coaches who split time between several places.

Families also struggle to compare tennis programs. They want to know that coaches are certified, classes are matched by level and children will get attention.

A dedicated indoor and cooled facility with certified instructors and a clear level system solves these problems.

Products & Services

First Serve will be the comfortable, professional tennis home for players of every age.

What makes us different:
1. Year-round, all-day play. Indoor courts with good lighting and cooling.
2. Certified instructors. Background-checked and trained.
3. Clear levels. Players are grouped by age and skill and move up when ready.
4. A real pro shop. Rackets, strings, fast stringing and honest advice.
5. A friendly lounge. A place for parents to watch and for players to meet.
6. A path forward. Junior players who want more can join competitive training.

Why players stay. They improve, they have fun and they know the people.

Market Analysis

Who we serve:
- Children and teens who want to learn or improve.
- Adults who want a social sport and a workout.
- Parents who want a safe place to watch their children.
- Schools, clubs and companies that want a court for events.

How we sized the market. Our trade area is the towns within a 20-minute drive. We are not counting on every family with a child. Year 1 plans about 80 group lesson visits a week, which is a small share of the people in our area who already play or would like to try. Replace this estimate with your own count of schools, clubs and courts near your academy.

Competitive Landscape

What players can do today:

1. Public courts. Free or cheap, but crowded, hot and not set up for lessons.
2. Country clubs. Good facilities, but costly and membership-based.
3. Fitness clubs with tennis courts. Convenient, but courts are busy and coaching is limited.
4. Private pros on public courts. Personal, but no shelter and a changing schedule.
5. Other academies. Some are strong, but they may be far away or full.

Where we fit. First Serve offers a comfortable, professional, open-to-all academy with a fair price. We will not try to be a country club. We will be the place players choose to learn.

Marketing & Sales Strategy

How players will find us.

Before opening:
- Sign up at least 80 founding players at a reduced first-month price.
- Host a free open house and skills clinic.
- Visit schools, tennis teams and clubs and share our schedule. We do not pay for referrals.
- Put up the sign as soon as the lease is signed.

After opening:
- A free first lesson for new players.
- A Google Business Profile and honest reviews.
- Short videos of players improving, shared with permission.
- Adult leagues and social nights that bring friends and coworkers.
- A junior scholarship fund so more children can learn.

What we will measure. How players heard about us, how many first lessons become regular students and how many return each season.

Operations Plan

How the academy will run.

Schedule. Weekday afternoons and evenings for junior programs, weekday mornings for adult clinics and leagues and weekends for tournaments and private lessons.

Staffing in Year 1. Valentina teaches and runs the academy. About one full-time equivalent of certified instructors, shared among part-time instructors, covers the rest. A part-time pro shop and desk person handles bookings and sales. Pay for each role is listed at the end of this plan.

Booking and payments. A court booking system handles reservations, lessons, leagues and payments.

Safety. Instructors hold CPR and first aid training. Courts are inspected every day, nets and lights are checked, water is available and an AED and first aid kit are on site.

Court upkeep. Court surfaces are cleaned and checked every week and resurfaced on a schedule that is part of the yearly budget.

Management & Organization

The people who will run First Serve Tennis Academy.

Valentina Cruz, owner and head tennis professional. She designs the programs, teaches, leads the instructors, the schedule and the budget. (Replace this paragraph with your own background.)

Certified instructors (about one full-time equivalent in Year 1, shared among part-time instructors). Each instructor holds a current tennis teaching certification, passes a background check and holds CPR and first aid training.

Pro shop and front desk (part time). Handles court bookings, payments, rackets and stringing and keeps the lounge and courts clean.

Outside advisors. A court contractor, an attorney who reviews the lease and the waiver, an insurance broker, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / USPTA Certified Pro $52,000; uSPTA Certified Instructor (part-time) $32,000; pro Shop and Desk (part-time) $22,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (5 months ahead): sign the lease, resurface and light the courts, install nets and ball machines, set up the pro shop, hire and certify the instructors, open registration and sign up at least 80 founding players.
- Year 1: about 4,158 group lesson visits, 1,000 private lessons and 423 league and pro shop purchases; $252,000 in sales and a loss of about $16,300.
- Year 2: about 5,487 group visits, 1,320 private lessons and 567 league and shop purchases; $342,291 in sales and a profit of about $20,200.
- Year 3: about 6,840 group visits, 1,640 private lessons and 708 league and shop purchases; $437,888 in sales and a profit of about $75,300.
- Year 4: about 8,136 group visits, 1,952 private lessons and 843 league and shop purchases; $534,726 in sales and a profit of about $111,700.
- Year 5: about 9,360 group visits, 2,248 private lessons and 972 league and shop purchases and a plan for added courts; $631,280 in sales and a profit of about $172,900.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: court hours booked, lessons and clinic attendance, league sign-ups, pro shop sales, instructor hours, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $220,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $175,000, listed item by item in the Startup Costs section: $60,000 for court surfacing and line painting for four indoor courts, $36,000 for LED court lighting, $8,000 for nets, posts and windscreens, $9,000 for ball machines (3), $6,000 for practice equipment: carts, balls, targets and cones, $8,000 for pro shop fixtures and stringing machine, $5,000 for sound, scoreboard and video, $15,500 for cooling fans and ventilation, $10,000 for lounge and lobby build-out, $5,000 for signs, website and opening promotion, $1,500 for court booking and payment software, Year 1, $2,000 for LLC filing and lease review by an attorney, $3,000 for general and professional liability insurance, first year, $4,000 for security deposit and first month of rent, $2,000 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $44,900: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $44,900, and the three pieces add up to about $219,900, rounded up to the nearest $500: $220,000.
We are raising $220,000 in all, which matches the calculator. With this funding, the lowest year-end cash balance is about $63,100, at the end of Year 1.

Where the money comes from:
- My own money: $42,000.
- SBA 7(a) loan: $178,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances sports and recreation businesses, backed by my own savings and the court equipment as collateral.

How we will pay it back. We expect a loss of about $16,300 in Year 1, a profit of about $20,200 in Year 2, a profit of about $75,300 in Year 3, a profit of about $111,700 in Year 4 and a profit of about $172,900 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $2,402 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the court equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with two courts, one ball machine and a smaller pro shop, which lowers the startup costs and the loan.
- Phase 2: once the first courts are busy, finish the other two courts, add leagues and the full pro shop and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the court surfaces, lighting and ventilation.
- Instructor certifications, background checks and CPR records.
- Your liability insurance quote and waiver.
- Your lesson and league price list, schedule and a list of players who have said they will join.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Junior and Adult Group Lessons: about $38 in Year 1, rising to $42; about $6 in direct costs, rising to $7; about 4,158 in Year 1, growing to 9,360.
- Private Lessons: about $72 in Year 1, rising to $80; about $8 in direct costs, rising to $9; about 1,000 in Year 1, growing to 2,248.
- Adult Leagues and Pro Shop: about $52 in Year 1, rising to $60; about $18 in direct costs, rising to $22; about 423 in Year 1, growing to 972.
- A group lesson visit is one player in one clinic or class. A private lesson is one player for one hour. A league and pro shop purchase is one league entry or one shop sale at an average of about $52.
- Prices rise about 3% a year.
- Equipment ($147,500 in Year 1) covers court surfacing, lighting, nets and windscreens, ball machines, practice gear, pro shop fixtures and stringing machine, sound and video, and cooling fans, and later years ($5,000, $8,000, $8,000 and $12,000) replace and add equipment.
- Pay (a full year, per person): owner / USPTA Certified Pro $52,000; uSPTA Certified Instructor (part-time) $32,000; pro Shop and Desk (part-time) $22,000.
- Other yearly costs in Year 1: rent and Utilities $48,000, court Maintenance $12,000, insurance and Licensing $7,500, marketing and Software $6,000. These grow between 3% and 8% a year.
- Customers and payers pay about 18 days after service, so at the end of Year 1 about $12,600 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs