Stage Production Company

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Executive Summary

Gem State Stage Works provides stage setup, rigging and teardown for concerts, festivals and corporate events in Boise, Idaho and the surrounding region. It owns its staging decks, truss and rigging gear, a box truck and trailer and works with a roster of trained freelance crew. Revenue comes from setup and teardown contracts and from equipment rental add-ons. Year 1 revenue is projected at about $230,200, growing to about $582,300 by Year 3. Startup costs are about $167,200.

Company Description

Gem State Stage Works is an LLC owned by Luis Singh, who has twelve years of hands-on experience in staging and rigging for touring shows and regional festivals. The business leases a small warehouse in Boise for storage and prep. Services: stage and platform setup, ground-supported truss and roof systems, rigging for lights and sound, teardown and load-out, and short-term rental of staging, barricade and risers. Safety plans and load calculations are prepared for each show.

How we make money. The plan has these income lines: stage setup and teardown contracts at about $4,500 each, about 44 in Year 1; equipment rental (add-on) at about $1,150 each, about 28 in Year 1. Pricing is set so each line covers its direct cost and a share of overhead.

Unit economics. In Year 1 direct costs are about $65,800, a gross margin of about 71% of sales. Pay and overhead take most of what is left, so the plan first shows a profit in Year 2. Prices and volumes are set from the assumptions in the appendix and should be replaced with your own quotes.

Problem & Opportunity

Event organizers at festivals, venues and companies need a stage that goes up on time and safely. Many local events rely on a mix of volunteers and one-off crews, and delays or unsafe rigging can cancel a show or cause injury. Promoters want a single local company that supplies the stage, the crew and the paperwork.

Products & Services

A turnkey stage crew led by an experienced rigger. Gem State Stage Works supplies equipment, a crew chief, a written safety plan and insurance certificates, and handles setup and teardown on the promoter's schedule. Pricing is quoted per event with a clear scope, and equipment rental add-ons are priced by the day.

Market Analysis

Boise has a busy outdoor season with festivals, concerts, fairs, weddings and corporate events, plus indoor venues and university events. Demand peaks from late spring through early fall and is lighter in winter, when corporate and holiday events fill some of the gap. Promoters and event companies are the main buyers.

Who we serve first. Concert and festival promoters, event planners, venues, universities and companies that host events.

Competitive Landscape

A few regional staging companies bring large production packages, often from outside Idaho. Local competitors are small. Gem State Stage Works competes on local availability, an experienced rigger on every job and clear safety documentation. We do not bid on very large festivals that need equipment and crew we do not have.

Our strengths and weak points. Strengths: Owner with twelve years of staging and rigging experience; Own equipment and a written safety process that most small local crews lack. Weak points we plan for: Work is seasonal and depends on a few large events; Equipment is costly and a single incident can create large liability.

Marketing & Sales Strategy

Introductions to promoters, venues, event planners and university event offices, a portfolio of photos and short videos of completed builds, a simple quote form on the website and partnerships with sound and lighting companies who refer staging work. The first goal is 45 events in Year 1.

The first 90 days. Days 1 to 30: form the LLC, buy insurance, lease the warehouse and order the core equipment. Days 31 to 60: build the freelance roster, write the safety plan and meet 20 promoters and venues. Days 61 to 90: quote and book the first events, run a practice build and photograph the work.

Operations Plan

Each job starts with a site visit or drawings, a written scope and a safety plan. Equipment is inspected and tagged before every load-out. The crew chief assigns roles, runs a pre-job safety meeting and signs off each load check. Freelance crew are screened and trained on the company's procedures. Jobs are tracked on a shared calendar, and every vehicle is loaded and tied down by a written checklist.

Key resources and partners. Resources: Staging decks, truss, rigging gear, a box truck and trailer, a warehouse and a trained freelance roster. Partners: Sound and lighting companies, venues, equipment suppliers, freelance crew and an insurance agent.

What we measure. Events per month, equipment utilization, revenue per event, freelance labor cost per event, safety incidents and cash in the bank.

Risks and how we plan for them:
- Weather. Outdoor shows can be canceled or delayed, so contracts include weather terms and a cancellation fee.
- Safety and liability. We use written load calculations, daily equipment inspection, trained crew and full insurance, and we refuse jobs that cannot be done safely.
- Seasonal demand. We sell corporate, school and holiday events to fill winter and use the quiet months for maintenance and bids.
- Late-paying promoters. We take a deposit when we book and invoice the balance before load-out.
- Key person risk. We train a second crew chief so every job does not depend on Luis.

Equipment care. Decks, truss, hoists and rigging hardware are logged, inspected before use and retired when they reach their limits. Records. Inspection logs, load calculations and incident reports are kept for each event. Insurance. The company carries general liability, equipment and workers compensation coverage and provides certificates to venues and promoters before each event.

Scheduling. Events are booked on a shared calendar with at least a day between large builds for inspection and repair, and the crew chief confirms the load list the day before each job. Customer promise. Every promoter receives a written scope, a safety plan and an insurance certificate before the build and a short report after the event. Planning for people. Crew members receive a call sheet with the load-in time, site address, parking and meal plan, and every freelancer is paid on a set schedule so the best people want to work with us again. Equipment is stored and labeled so a crew can find any piece in minutes. Quality check. At the end of every build the crew chief walks the stage with a checklist, confirms every pin, clamp and brace and signs the sheet before the doors open.

Management & Organization

Luis Singh, Owner and Lead Rigger, sells and leads builds. A full-time stage technician is hired before launch, and a second is added in Year 2. A roster of freelance crew covers busy weekends. A bookkeeper handles monthly reconciliation and quarterly taxes, and an insurance agent reviews coverage every year.

Hiring plan. Luis leads builds and sells. A stage technician starts before launch and a second is added in Year 2. Freelance crew cover busy weekends.

Outside help. We rely on an outside bookkeeper for monthly reconciliation and tax filings, an attorney for contracts and licensing questions and an insurance agent who reviews our coverage every year. We meet with these advisors at least twice a year and keep notes of what they recommend.

Milestones Narrative

Year 1: buy the core staging and rigging equipment, build the freelance roster and complete about 45 events, revenue about $230,200. Year 2: add a second full-time technician and a larger truss package, revenue about $439,000. Year 3: add a second crew for back-to-back events and expand to nearby states, revenue about $582,300.

What the plan's numbers say. Year 1: sales about $230,200, loss about $46,300; Year 2: sales about $439,000, profit about $78,000; Year 3: sales about $582,300, profit about $120,200; Year 4: sales about $679,400, profit about $171,600; Year 5: sales about $750,600, profit about $174,800. The lowest year-end cash is about $46,500.

How we will keep score. Every month we compare real sales to the plan, check the cash in the bank, review the direct cost of each job or product, and look at what customers say. If sales are behind plan for two months in a row, we slow spending and delay hiring until the numbers catch up.

Funding Request

How much we need and how we will use it. Total needed: $248,500. This number comes from the Funding Need Calculator in this plan. It adds up:
- Startup costs of $167,200, listed item by item in the Startup Costs section (the largest are Staging decks, risers and skirting $42,000; Box truck and equipment trailer $38,000; Ground-support truss, hoists and rigging hardware $36,000).
- A cash cushion of about $81,300. That is the deepest cash dip in the early months plus about three months of bills, so slow weeks do not put the business at risk. Lenders call this "working capital."
- Together that comes to about $248,500 (rounded up to the nearest $500), which is the total we are planning for.
Where the money comes from:
- Owner money: $40,000.
- Equipment financing on staging, truss and vehicles: $90,000.
- SBA 7(a) loan: $118,500.
Kind of funding we are looking for: Equipment financing on staging, truss and vehicles: $90,000 at 9.0% interest over 7 years, about $1,448 a month; SBA 7(a) loan: $118,500 at 12.75% interest over 10 years, about $1,752 a month. A loan is money we pay back with interest, and the monthly payments are already included in our cash flow.
How we will pay it back. We expect sales of about $230,200 in Year 1, growing to about $750,600 by Year 5. We expect a loss of about $46,300 in Year 1, a profit of about $78,000 in Year 2, a profit of about $120,200 in Year 3, a profit of about $171,600 in Year 4 and a profit of about $174,800 in Year 5. Year 1 is lower than a full year because equipment arrives and the crew is built before the first events. The lowest year-end cash balance is about $46,500 (Year 1), so with this funding the business has money in the bank every year of the plan.
What we are offering the lender: the equipment we buy as collateral and a personal guarantee from the owner.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start with a smaller deck and truss package, rent a truck and add equipment as events are booked. Duplicate this plan and lower the equipment costs to match.
What if sales are slower? We also tested a cautious case where sales come in 20 percent lower every year. In that case the plan shows a loss of about $85,500 in Year 1, a profit of about $54,300 in Year 3 and the lowest year-end cash is about $46,500, so the business still has money in the bank every year.
All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- LLC operating agreement.
- Idaho business registration.
- Warehouse lease.
- Insurance certificates (general liability, equipment, workers compensation).
- Equipment purchase and financing agreements.
- Written safety plan and inspection logs.
- Event quote, contract and weather terms.
- Freelance crew agreements.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Stage Setup and Teardown Contracts: about 44 units in Year 1 at about $4,500 each, costing about $1400.00 each to deliver.
- Equipment Rental (add-on): about 28 units in Year 1 at about $1,150 each, costing about $150.00 each to deliver.
- Pay: owner / lead rigger $60,000 a year (the same number all five years); stage technician $42,000 a year (people in Years 1 to 5: 1, 1, 2, 2, 3).
- Other yearly costs in Year 1: warehouse lease about $18,000, insurance (general liability, equipment, workers compensation) about $16,000, vehicle fuel and maintenance about $10,000, equipment repair and replacement parts about $6,000, marketing and website about $5,000, software, permits and accounting about $6,000.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Plain words used in this plan:
- Rigging: hanging lights, sound and other gear from a structure.
- Truss: a metal frame used to build stage roofs and light supports.
- Load-out: packing and removing equipment after an event.
- Crew chief: the lead person on a build who runs the safety meeting.
- Load calculation: a written check that a structure can carry its weight.

Startup Costs