Security Services Company

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Steadfast Security Services is a security services company serving businesses, property managers and events in our city and the nearby suburbs. We provide unarmed guards for sites and events, and we install cameras and access control for small businesses. Businesses need to protect people and property, but many security companies send guards who are late, untrained or not licensed. Clients want reliable people, clear reports and a company that answers the phone. We will win clients by hiring carefully, training well, staffing every shift and communicating clearly. Here is what our numbers show. We expect sales of about $367,800 in Year 1, growing to about $1,467,600 by Year 5 as we add contracts, guards and installation work. We expect losses of about $45,700 in Year 1 and $15,500 in Year 2 while we build our customer base, then a profit from Year 3 (about $24,400), growing to about $137,400 by Year 5. We need $188,000 in total. That covers $24,000 in startup costs (radios and patrol gear, a scheduling system, uniforms, a state license, bonding and insurance, contracts and a website) and a cash cushion of about three months of bills. I am putting in $20,000 of my own money, and I am asking for $159,500 as an SBA 7(a) loan, plus $8,500 from an investor or partner. In Year 1 I will use my own vehicle for site visits, and guards will use their own transportation. I am Monique Ramirez, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Steadfast Security Services will be a limited liability company (LLC) in Alabama, owned by Monique Ramirez. We will work from my home office, with equipment stored at home and meetings at client sites. What we believe. Hire carefully, train well, show up on every shift and treat clients and the public with respect. What we offer:
- Unarmed guards for offices, shops, apartments and construction sites. - Event security for community events and private parties. - Patrol and alarm response, where licensed. - Camera and access control system installations. - Security assessments and reports. Licenses and insurance. Security companies are regulated by the state. We need a private security company license, licensed or registered guards who pass background checks and training, bonding and insurance, and a business license. Our state requires a security company license and guard registration for each officer, which I will complete before accepting any contract. In Year 1 we provide unarmed guards only. Armed guards need extra licenses, training and insurance, and are not part of this plan. We follow the rules on use of force and write incident reports for every incident. Where things stand today. I have worked in security for eight years, including as a supervisor, I have a list of reliable guards and I have written a sample proposal.

Problem & Opportunity

Businesses near us need reliable security, and many have been let down by guards who do not show up. 1. No-shows. Guards who miss shifts leave sites unprotected. 2. Poor training. Untrained guards can create risks and liability. 3. Unclear reports. Clients rarely know what happened during a shift. 4. Unlicensed operators. Some low-cost companies do not hold the required licenses. How we know people want this. Two apartment communities and a shopping center asked for proposals, and a church asked for event security.

Products & Services

What we sell. 1. Contracted guard hours. Guards on site for set hours. Our plan assumes an average of about $41 per guard hour in Year 1, rising to about $47 by Year 5. Guard pay, payroll costs and direct costs run about $19 per hour. We expect about 8,000 guard hours in Year 1 (about 160 a week), growing to about 27,460 a year by Year 5. 2. Security system installations. Cameras and access control for small businesses. Our plan assumes an average of about $2,650 per installation in Year 1, rising to about $2,950. Equipment and direct costs run about $900 per installation. We expect about 15 installations in Year 1, growing to about 60. Our prices. Unarmed guard $41 an hour. Event guard $45 an hour. Camera system from $2,500. How it works for the customer:
1. A free site assessment and a written proposal with hours, duties and price. 2. A signed contract and a plan for staffing every shift. 3. Trained, uniformed guards, with a supervisor on call. 4. Daily reports, regular check-ins and a monthly review. Gross margin, explained. "Gross margin" is the share of each sale left after paying for materials and direct job costs. Our plan shows about 55% in Year 1. That money pays the owner and crew, vehicle costs, insurance and other bills.

Market Analysis

Who will hire us:
- Property managers and apartment communities. - Retail shops, restaurants and small businesses. - Construction sites and warehouses. - Event hosts, churches and community groups. Where we will work. Sites within a short drive, starting with apartment communities and shopping centers within 20 minutes of my home. Season. Security is needed all year, with extra demand for events in spring and summer and around the holidays for retail. Contracts give steady income. Our plan is careful on purpose. About 8,000 guard hours in Year 1 is about four full-time guards, which a new company can staff well with careful hiring.

Competitive Landscape

Other choices customers have:
1. Larger security companies. Allied Guard Services (a made-up name) charges about $35 an hour; known for size, but frequent no-shows. 2. Small local security companies. Some are good, but many struggle with staffing. 3. Off-duty police officers. Skilled, but costly and limited in availability. How we will win customers: reliable staffing, careful hiring and training, clear reports and fast communication.

Marketing & Sales Strategy

How people will find us. - A simple website and a free Google business listing. - Relationships with property managers, builders and business owners. - Free site security assessments. - Asking every happy client for a testimonial and referral. - Bids on larger contracts, once we have a track record. Marketing budget. About $10,000 a year for administration and scheduling. The brand, website and business cards are paid for from startup costs.

Operations Plan

How the business runs day to day. Shifts and sites. The owner finds clients, writes proposals, hires and trains guards, schedules shifts and checks sites. In Year 1 we have about four full-time guards, growing to 16 by Year 5. Each site has post orders, a checklist, an incident report form and a supervisor on call. Equipment. About $8,000 to start: two-way radios and charging stations; patrol gear: flashlights, vests and first aid; scheduling and timekeeping system; computers and phones; safety equipment and training materials. We set aside about $2,000 to $3,000 a year for repairs and replacements. Upkeep. Radios and equipment checked each week, uniforms replaced as needed, licenses and training kept current and sites visited regularly. Safety. Guards are trained in de-escalation, first aid and emergency response, and are told to observe and report, not to chase or fight. We have a plan for every site, and incident reports for every event. Running costs in Year 1: licensing, bonding and insurance about $16,000, uniforms and equipment about $6,000, admin and scheduling about $10,000. Scheduling and billing. Scheduling software that tracks shifts and clock-ins, with clients billed every two weeks.

Management & Organization

Who runs the business. Monique Ramirez, owner. As owner I will find clients, hire and train guards, schedule shifts, visit sites and handle the money side of the business. I plan to pay myself $58,000 a year in salary in Year 1. Crew. Security officers at about $34,000 a year each (or part-time pay): four in Year 1, seven in Year 2, ten in Year 3, 13 in Year 4 and 16 in Year 5. People who will help us: a bookkeeper or tax preparer, an insurance agent, and a free mentor from SCORE or the Small Business Development Center (SBDC). Marcus Carter serves as a key volunteer advisor.

Milestones Narrative

Our goals and when we plan to reach them. - Before starting: get the state license, bonding and insurance, register the business, hire and train the first guards and sign the first contracts. Target start: March 2027. - First year: provide about 8,000 guard hours and complete about 15 installations, for about $367,800 in sales. - Year 2: add contracts and guards, about $598,600 in sales, and a loss of about $15,500. - Years 3 to 5: grow to 16 security officers and about $1,467,600 in sales by Year 5. Growth depends on hiring good people and winning the work, so treat the later years as goals, not promises. What we check every week: shifts covered, incidents, complaints, payroll costs, invoices paid, and cash in the bank.

Funding Request

How much we need and how we will use it. Total needed: $188,000. The Funding Need Calculator in this plan shows a minimum, and we plan to raise a little more than that so the loan payments in the early years are also covered. The calculator's number adds up: - Startup costs of $24,000, listed item by item in the Startup Costs section (about $8,000 for radios, patrol gear, scheduling system and computers, $3,500 for opening uniforms and badges, $3,000 for the state license, background checks and fingerprints, $6,000 for bonding and the first insurance payments, $1,500 for entity formation, contracts and bookkeeping, and $2,000 for the brand, website and business cards). - A cash cushion of about $164,000: the deepest cash dip in the early months plus about three months of bills, so slow weeks do not put the business at risk. Lenders call this "working capital." - Together that comes to about $179,500 (rounded up to the nearest $500), which is the minimum the calculator shows. We are planning for $188,000, which adds room for the early loan payments. Where the money comes from: - My own money: $20,000. - Amount requested: $159,500. - From an investor or partner: $8,500. Kind of funding we are looking for: an SBA 7(a) loan through a local bank or community lender, plus investor or partner money, which is not paid back with interest but gives that person a share of the business. How we will pay it back. We expect losses of about $45,700 in Year 1 and $15,500 in Year 2 while we build our customer base, then a profit from Year 3 (about $24,400), growing to about $137,400 by Year 5. With this funding, the business has money in the bank every year of the plan. The loan is planned at 12.75% interest over 10 years, the most the SBA allows for a loan this size, so payments of about $2,358 a month are already included in our cash flow. What we are offering the lender: our equipment and my personal guarantee A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan: - Phase 1: start with event security or a single small contract, working alongside an established licensed company, while keeping your current job. Startup can be under $3,000. - Phase 2: once you have regular contracts, apply for your own company license, hire guards and follow this plan. To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match. All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or certificates. - A personal financial statement (a list of what you own and what you owe; lenders usually provide a form). - Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov). - Proof of insurance, or a quote. - Your state security license, or the steps to get it, and proof of bonding. - Sample post orders, an incident report form and a proposal. - A list of references, if you have them. If you don't have any of this yet, no worries - let's continue. The assumptions behind our numbers (change them in the Financials section to match your own):
- Contracted Guard Hours: about $41 per guard hour in Year 1, rising to $47; about $19 per guard hour in direct costs; about 8,000 guard hours in Year 1, growing to 27,460. - Security System Installations: about $2,650 per installation in Year 1, rising to $2,950; about $900 per installation in direct costs; about 15 installations in Year 1, growing to 60. - Owner salary: $58,000 a year. Crew: $34,000 a year each, from four in Year 1 to 16 in Year 5. - Other yearly costs in Year 1: licensing, bonding and insurance about $16,000, uniforms and equipment about $6,000, admin and scheduling about $10,000. - Tax rate: 21%. - Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs