Sunrise Home Care Residence

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Sunrise Home Care Residence is a licensed residential assisted living home in Tempe, Arizona, owned by nurse practitioner Claudette Haynes and Marcus Haynes. A residential assisted living home is a licensed single-family residence for no more than ten residents who need help with daily activities.

Why this fits. An aging population and a preference for small, homelike settings keep demand strong, and families want clear fees, consistent caregivers and honest communication. A nurse-led home can build trust and referrals from hospital discharge planners.

Here is what our numbers show. In Year 1 we plan about 60 resident-months of care and 100 respite and add-on care services. That brings in sales of $291,000, growing to $705,740 by Year 5. We expect a loss of about $28,000 in Year 1, a profit of about $53,000 in Year 2, a profit of about $59,300 in Year 3 and a profit of about $112,800 by Year 5. Caregiver pay, the home lease and the modifications and furnishings are our largest costs, and the plan counts all of them.

We need $180,000 in total. Of that, $100,500 is startup costs (beds and furniture, kitchen and laundry equipment, safety and fire equipment, accessibility modifications, licensing and insurance, a lease deposit and opening marketing), and the rest is cash for the first months. We are putting in $60,000 of our own savings and asking for a $120,000 SBA 7(a) loan.

We are Claudette and Marcus Haynes, owners of Sunrise Home Care Residence. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Sunrise Home Care Residence will be a limited liability company (LLC) in Tempe, Arizona, owned and run by Claudette and Marcus Haynes. Claudette is a nurse practitioner with years of experience in geriatric care, and Marcus has managed home operations and finances. They want to run a small, homelike residence where every resident is known.

What we do:
- Room, meals, laundry and housekeeping in a single-family home.
- Help with bathing, dressing, medication reminders and mobility.
- Coordination with doctors, therapists and hospice.
- Activities, outings and family visits.
- Respite stays for family caregivers.

Who we serve: Older adults and adults with disabilities in the Tempe area who need daily help but prefer a small home to a large facility, and their families.

Licensing and insurance. We will register the LLC, obtain the assisted living home license from the Arizona Department of Health Services for a residence of no more than ten residents, complete the required manager certification, background and fingerprint clearance for all staff, carry property, general and professional liability and workers compensation insurance and follow state rules on resident rights, staffing, medications, food, fire safety and reporting abuse or neglect. We do not accept residents whose needs we cannot meet. We follow HIPAA privacy and security rules, keep records secure and tell every resident or patient how their information is used.

Our promise. A safe, warm home with caring staff, clear communication and respect for every resident.

Where things stand today. The business plan, residency agreement and care procedures are written. The next steps are the lease, the modifications, the license inspection and the first residents.

Problem & Opportunity

Many families struggle to find a safe, affordable place for a parent who needs help every day, and large facilities can feel impersonal.

What customers run into:
1. Large facilities where residents are lost in the crowd.
2. High costs and unclear fees.
3. Staff who change often.
4. Little communication with families.

Why it matters. Older adults do best in a home where they are known, safe and treated with respect, and families need peace of mind.

Products & Services

Sunrise will be the Tempe home where residents are cared for like family.

What makes us different:
1. A small home with no more than ten residents.
2. A nurse practitioner leading care.
3. Consistent caregivers.
4. Clear fees and regular family updates.
5. Home-cooked meals and a garden.

How a move-in works:
1. The family visits and we meet the prospective resident to see if we are a good fit.
2. We assess needs, review the doctor's information and sign a residency agreement.
3. The resident moves in and follows an individual care plan.
4. We update the family regularly and review the plan with them.

Why customers stay. Residents stay for years and families recommend the home to others.

Market Analysis

Who we serve:
- Older adults who need help with daily activities.
- Adults with disabilities who need supervision.
- Families who need short-term respite.
- Hospital and rehabilitation discharge planners.

How we sized the market. Our Year 1 plan is about 60 resident-months of care, an average of five residents, rising to the ten-resident limit by Year 5. Replace this estimate with your own count of seniors and homes near you.

Why now. An aging population and a preference for small, homelike settings keep demand strong for licensed residential homes.

Competitive Landscape

What customers can do today:

1. Large assisted living communities. Many amenities and impersonal.
2. Other residential homes. Homelike and varied in quality.
3. Nursing homes. Skilled care and institutional.
4. In-home care. Familiar and costly for round-the-clock needs.
5. Family caregiving. Loving and exhausting.

Where we fit. Sunrise will be a clean, small, nurse-led home with honest fees and regular communication.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Meet hospital discharge planners, doctors and senior placement advisors who follow the rules on referral fees.
- Host open houses for families.
- Set up a website and a Google Business Profile.
- Complete the license inspection and staff training.

After opening:
- Ask families for reviews.
- Host family events.
- Send monthly updates to families.
- Keep relationships with discharge planners.
- Share resident activities with permission.

What we will measure. How families heard about us, how many tours become move-ins and how long residents stay.

Operations Plan

How the business will run.

Season and schedule. The home operates every day of the year with round-the-clock staff. We plan coverage for holidays and keep backup caregivers on call.

Team. Claudette manages care and Marcus manages the home. Caregivers cover every shift, and a cook and housekeeper join in Year 2.

Quality and safety. The home has smoke and carbon monoxide detectors, sprinklers or alarms as required, emergency plans and drills, safe medication storage and a written plan for falls and emergencies. Staff are trained in first aid, CPR, dementia care and abuse prevention and report concerns as the law requires.

Equipment. We will buy beds and furniture for the residents' rooms, kitchen and laundry equipment, safety and fire equipment and medical and mobility equipment.

Paperwork and money. Families sign a residency agreement and pay monthly in advance by bank transfer or check. We follow up on unpaid fees kindly after one week and explain our policies in writing. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Sunrise Home Care Residence.

Claudette Haynes, nurse practitioner and licensed manager. She leads care and staff. Marcus Haynes, owner and operations lead. He handles the home, finances and the books. (Replace this paragraph with your own background.)

Team. Three caregivers in Year 1, growing to seven, each background checked and trained.

Office. Marcus handles the office with part-time help.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Licensed Manager $78,000; caregiver $30,000; cook and Housekeeper $28,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (5 months ahead): sign the lease, complete the modifications and fire inspection, obtain the license, hire and train caregivers and open the home to the first residents.
- Year 1: about 160 resident-months and services with a team of three caregivers; $291,000 in sales and a loss of about $28,000.
- Year 2: about 296 and a cook and housekeeper; $485,648 in sales and a profit of about $53,000.
- Year 3: about 408 and a fifth caregiver; $574,740 in sales and a profit of about $59,300.
- Year 4: about 516 and a sixth caregiver; $648,732 in sales and a profit of about $103,300.
- Year 5: about 620 and a seventh caregiver; $705,740 in sales and a profit of about $112,800.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: residents, occupancy, staffing hours, incidents, unpaid fees and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $180,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $100,500, listed item by item in the Startup Costs section: $14,000 for beds and furniture for ten rooms, $8,000 for kitchen and laundry equipment, $10,000 for safety, alarm and fire equipment, $5,000 for medical and mobility equipment, $25,000 for accessibility modifications, $5,000 for license fees, entity registration and attorney review, $9,000 for property, general, professional and workers compensation insurance, first payment, $8,000 for security deposit and first month's rent, $3,500 for signs, branding and website, $4,000 for opening marketing and open houses, $5,000 for staff hiring, clearances and training, $4,000 for opening supplies and food.
- The cash the business uses before it breaks even, about $17,300. Residents move in over the first months, so the home pays caregivers, rent and food before it is full.
- A cash cushion of about $60,300: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $77,600, and the three pieces add up to about $178,100, rounded up to the nearest $500: $178,500.
We are raising $1,500 more than that, $180,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $105,700, at the end of Year 1.

Where the money comes from:
- Our own money: $60,000.
- SBA 7(a) loan: $120,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses and healthcare providers, backed by our savings and the equipment as collateral.

How we will pay it back. We expect a loss of about $28,000 in Year 1, a profit of about $53,000 in Year 2, a profit of about $59,300 in Year 3, a profit of about $103,300 in Year 4 and a profit of about $112,800 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,619 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with a few rooms and a small team, which lowers the startup costs and the loan.
- Phase 2: once the first rooms fill, open the rest and add a cook and housekeeper and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your assisted living license application and manager certification.
- Your lease or letter of intent and fire inspection.
- Proof of insurance.
- Your residency agreement and care plan forms.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Resident Monthly Fees: about $4,600 in Year 1, rising to $5,177; about $900 in direct costs, rising to $1,013; about 60 in Year 1, growing to 120.
- Respite and Add-On Care Services: about $150 in Year 1, rising to $169; about $40 in direct costs, rising to $45; about 100 in Year 1, growing to 500.
- A resident-month averages about $4,600, and respite and add-on care services average about $150 per service.
- Prices rise about 3% a year.
- Equipment ($37,000 in Year 1) covers beds and furniture for residents' rooms, kitchen and laundry equipment, safety and fire equipment and medical and mobility equipment, and later years ($3,000, $4,000, $3,000 and $4,000) replace and add equipment.
- Pay (a full year, per person): owner / Licensed Manager $78,000; caregiver $30,000; cook and Housekeeper $28,000.
- Other yearly costs in Year 1: home Lease and Utilities $46,000, insurance $8,000, supplies $4,000, licensing and Compliance $3,000, marketing $6,000, software and Admin $6,000. These grow between 3% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $11,640 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs