Cardinal Property Solutions

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Cardinal Property Solutions is a real estate wholesaling business in Columbus, Ohio, owned by Darnell and Tasha Brooks. We make fair, clearly disclosed offers on houses that need work and either assign our contracts to investors who renovate them or buy and resell the homes ourselves.

Why this fits. Many older homes need work and many investors want deals, and sellers value a simple, honest process. A business that discloses its role, gives sellers time and closes through a title company can earn trust and referrals.

Here is what our numbers show. In Year 1 we plan about 10 assigned contracts and 3 direct purchases and resales. That brings in sales of $174,000, growing to $871,137 by Year 5. We expect a loss of about $56,700 in Year 1, a profit of about $18,500 in Year 2, a profit of about $86,400 in Year 3 and a profit of about $209,000 by Year 5. Marketing, staff pay and the reserve for deals are our largest costs, and the plan counts all of them.

We need $140,000 in total. Of that, $49,500 is startup costs (computers and software, a work vehicle and tools, legal review, insurance, an office deposit, branding, launch marketing and a reserve for deals), and the rest is cash for the first months. We are putting in $25,000 of our own savings and asking for a $115,000 SBA 7(a) loan.

We are Darnell and Tasha Brooks, owners of Cardinal Property Solutions. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Cardinal Property Solutions will be a limited liability company (LLC) in Columbus, Ohio, owned and run by Darnell and Tasha Brooks. Darnell has worked in construction and renovation and knows how to estimate repair costs, and Tasha has run sales and customer relations. They want to help owners sell homes that need work, and connect those homes with investors who will renovate them.

What we do:
- Fair cash offers for homes that need repair or whose owners need a quick sale.
- Contracts that we may assign to investors, always disclosed to the seller in writing.
- Direct purchases and resales when we buy a home ourselves.
- A network of investors and contractors who renovate neglected homes.
- Help with moving, cleanout referrals and simple closing steps.

Who we serve: Homeowners in the Columbus area who want a fast, simple sale of a house that needs work, and investors who renovate homes.

Licensing and insurance. We will register the LLC, follow Ohio and local real estate and consumer protection laws, hold any real estate license that Ohio law requires for the activities we do, and have a real estate attorney review our contracts and disclosures. Every written offer tells the seller that we are buying to resell or assign the contract and may earn a fee, gives the seller time to review the contract and encourages the seller to get independent advice. We close through a title company or attorney, never promise a sale we cannot complete and never use pressure or misleading statements. We do not offer legal or tax advice.

Our promise. A fair, clear offer, honest terms and a closing the seller can count on.

Where things stand today. The business plan, offer letter and disclosure are written. The next steps are the attorney review, the marketing and the first sellers.

Problem & Opportunity

Homeowners with houses that need work often struggle to sell them the usual way, and some investors who contact them use pressure or unclear terms.

What customers run into:
1. Repairs the seller cannot afford before listing.
2. Long waits and showings on the market.
3. Offers from buyers who disappear.
4. Unclear terms and pressure from some investors.

Why it matters. Neglected houses can drain owners and neighborhoods. A fair sale lets owners move on, and renovation brings the house back into use.

Products & Services

Cardinal will be the Columbus buyer sellers trust for an honest offer on a house that needs work.

What makes us different:
1. Written offers that explain our role and our fee.
2. Time to review and independent advice encouraged.
3. Closing through a title company or attorney.
4. Flexible closing dates.
5. Respectful, plain-language conversations.

How a deal works:
1. The seller contacts us and we review the property.
2. We make a fair written offer and explain our role and any assignment.
3. We sign the contract and open title work.
4. We close with a buyer or ourselves and make sure the seller is paid at closing.

Why customers stay. Sellers recommend us to neighbors and relatives, and investors return for more deals.

Market Analysis

Who we serve:
- Homeowners with houses that need repair.
- Heirs and landlords with unwanted properties.
- Investors who renovate and rent or resell homes.
- Contractors who work with investors.

How we sized the market. Our Year 1 plan is about 10 assigned contracts and 3 direct purchases and resales, a very small share of the transactions in a metro area this size. Replace this estimate with your own count of leads and buyers near you.

Why now. Many older homes need work and many investors want deals, and sellers value a simple, honest process.

Competitive Landscape

What customers can do today:

1. Real estate agents. Wide exposure and showings.
2. Other wholesalers and investors. Direct competitors with varied practices.
3. iBuyers and large investors. Fast and impersonal.
4. Selling as is on the open market. Familiar and slower.
5. Doing nothing. Common and costly.

Where we fit. Cardinal will be a fair, transparent local buyer that treats sellers and investors with honesty.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Meet title companies, attorneys and local investor groups.
- Prepare a clear disclosure form and offer letter reviewed by an attorney.
- Set up a website and a Google Business Profile.
- Send honest, respectful direct mail and online ads.

After opening:
- Ask sellers and investors for reviews.
- Follow up with every seller after closing.
- Host investor meetups.
- Build relationships with contractors and title companies.
- Keep records of every deal.

What we will measure. How sellers heard about us, how many offers become contracts and how many sellers recommend us.

Operations Plan

How the business will run.

Season and schedule. Deals happen all year, with more activity in spring and summer. We plan marketing and cash for gaps between closings.

Team. Darnell finds and evaluates properties and Tasha manages sellers and buyers in Year 1. A transaction coordinator supports the process, and we add acquisitions staff as deals grow.

Quality and safety. We inspect properties safely, follow written procedures for every deal and use title company closings. We keep earnest money in escrow, record every disclosure and keep records for the time the law requires.

Equipment. We will buy computers, a phone system and software, a work vehicle and tools for property visits.

Paperwork and money. Fees and profits are paid at closing through a title company. We keep earnest money in escrow and pay marketing and staff from cash between closings. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Cardinal Property Solutions.

Darnell Brooks, owner and acquisitions lead. He evaluates properties and works with investors. Tasha Brooks, owner and seller and operations lead. She manages sellers, closings and the books. (Replace this paragraph with your own background.)

Team. One transaction coordinator in Year 1, growing to two, and acquisitions associates from Year 2, each trained on disclosure and fair practices.

Office. The transaction coordinator supports the office from opening.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Acquisitions Lead $48,000; acquisitions Associate $40,000; transaction Coordinator $36,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, have an attorney review the contracts and disclosures, set up marketing and meet the first title companies and investors.
- Year 1: about 13 deals with Darnell, Tasha and a transaction coordinator; $174,000 in sales and a loss of about $56,700.
- Year 2: about 24 and an acquisitions associate; $333,720 in sales and a profit of about $18,500.
- Year 3: about 35 and a second associate; $502,870 in sales and a profit of about $86,400.
- Year 4: about 46 and a third associate; $681,870 in sales and a profit of about $159,500.
- Year 5: about 57 and a larger investor network; $871,137 in sales and a profit of about $209,000.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: leads, offers made, contracts signed, closings, fees and profit and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $140,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $49,500, listed item by item in the Startup Costs section: $5,000 for computers, phone system and software hardware, $3,000 for work vehicle tools and equipment, $4,500 for LLC filing, license and attorney review of contracts and disclosures, $2,500 for general liability and errors and omissions insurance, first payment, $3,000 for customer relationship and records software, first year, $3,500 for office deposit and first month's rent, $3,500 for branding, signs and website, $8,000 for launch marketing and mailers, $15,000 for earnest money reserve for deals, $1,500 for training in disclosure and fair practices.
- The cash the business uses before it breaks even, about $43,500. Closings come in uneven bursts, so the business pays for marketing and staff before fees arrive.
- A cash cushion of about $46,800: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $90,300, and the three pieces add up to about $139,800, rounded up to the nearest $500: $140,000.
We are raising $140,000 in all, which matches the calculator. With this funding, the lowest year-end cash balance is about $69,300, at the end of Year 1.

Where the money comes from:
- Our own money: $25,000.
- SBA 7(a) loan: $115,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment as collateral.

How we will pay it back. We expect a loss of about $56,700 in Year 1, a profit of about $18,500 in Year 2, a profit of about $86,400 in Year 3, a profit of about $159,500 in Year 4 and a profit of about $209,000 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,552 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with a modest marketing budget and a small reserve, which lowers the startup costs and the loan.
- Phase 2: once closings are steady, add marketing, staff and larger deals and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your business registration and any real estate license.
- Your attorney-reviewed offer letter, disclosure and assignment contract.
- Proof of insurance.
- A list of title companies and investor contacts.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Assigned Contract Fees: about $12,000 in Year 1, rising to $13,506; about $1,500 in direct costs, rising to $1,688; about 10 in Year 1, growing to 42.
- Direct Purchases and Resales (profit per deal): about $18,000 in Year 1, rising to $20,259; about $5,000 in direct costs, rising to $5,628; about 3 in Year 1, growing to 15.
- An assigned contract averages about $12,000 in fees and a direct purchase and resale about $18,000 in profit.
- Prices rise about 3% a year.
- Equipment ($8,000 in Year 1) covers computers, a phone system and software, a work vehicle and tools, and later years ($1,000, $2,000, $1,000 and $2,000) replace and add equipment.
- Pay (a full year, per person): owner / Acquisitions Lead $48,000; acquisitions Associate $40,000; transaction Coordinator $36,000.
- Other yearly costs in Year 1: marketing and Lead Generation $60,000, software $8,000, office $12,000, insurance $5,000, legal and Title Fees $8,000, vehicle and Fuel $6,000, admin $4,000. These grow between 4% and 16% a year.
- Customers and payers pay about 4 days after service, so at the end of Year 1 about $1,740 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs