Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
PowerClean Exterior Services is a pressure washing and exterior cleaning company in Charlotte, North Carolina, owned by Tyrone and Sandra Mills. We provide pressure washing and soft washing for driveways, roofs, siding and commercial properties.
Why this fits. Charlotte's heat and humidity grow algae and mildew quickly, and many homeowners want a pro who will not damage their surfaces. Commercial customers need regular, reliable cleaning. Soft washing, clear prices and recurring plans give us steady work.
Here is what our numbers show. In Year 1 we plan about 260 residential washing jobs, 60 roof and soft wash jobs and 18 commercial contracts. That brings in sales of $126,400, growing to $472,136 by Year 5. We expect a profit of about $29,600 in Year 1, a profit of about $50,900 in Year 2, a profit of about $78,100 in Year 3 and a profit of about $169,700 by Year 5. Crew pay, fuel and insurance, and the truck and equipment paid for before the first job, are our largest costs, and the plan counts all of them.
We need $45,000 in total. Of that, $28,200 is startup costs (a used truck, a pressure washer, a soft wash system, hoses and cleaners, licensing and insurance, signs and marketing and supplier deposits), and the rest is cash for the first months. We are putting in $10,000 of our own savings and asking for a $35,000 SBA 7(a) loan.
We are Tyrone and Sandra Mills, owners of PowerClean Exterior Services. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
PowerClean Exterior Services will be a limited liability company (LLC) in Charlotte, North Carolina, owned and run by Tyrone and Sandra Mills. Tyrone has cleaned exteriors for property companies and knows how to wash safely without damaging surfaces. Sandra handles scheduling, customer calls and the books.
What we do:
- Pressure washing for driveways, sidewalks, patios and decks.
- Soft washing for roofs, siding and delicate surfaces.
- Commercial storefront, parking area and dumpster pad cleaning.
- Recurring cleaning contracts for businesses and HOAs.
- Gutter brightening and fence cleaning.
Who we serve: Homeowners, HOAs, apartment communities and commercial property managers in the Charlotte area.
Licensing and insurance. We will register the LLC, carry general liability insurance and follow state and local rules for wastewater and chemical use. We will provide a certificate of insurance to any commercial customer who asks.
Our promise. Clean surfaces, no damage and honest prices.
Where things stand today. The business plan, pricing and equipment list are written. The next steps are the license and insurance, the truck and equipment and the first customers.
Problem & Opportunity
Charlotte's heat and humidity grow algae, mildew and grime quickly on roofs, siding and concrete.
What customers run into:
1. Washers who use too much pressure and damage siding or roofs.
2. Surfaces that look clean for a month and grow back fast.
3. Businesses that need regular cleaning and cannot find a reliable crew.
4. Unclear pricing and no insurance.
Why it matters. Dirty surfaces look bad, can become slippery and shorten the life of roofs and finishes. Regular cleaning protects the property and improves curb appeal.
Products & Services
PowerClean Exterior Services will be the dependable choice in Charlotte for this work.
What makes us different:
1. Soft washing for roofs and siding so surfaces last longer.
2. Written estimates with the surfaces and price listed.
3. Insured and trained technicians.
4. Recurring plans for commercial and HOA customers.
5. Water and chemical controls that protect plants and drains.
How a job works:
1. We look at the property and send a written estimate.
2. We protect plants, windows and electrical outlets.
3. We wash with the right method and pressure for each surface.
4. We rinse, clean up and walk the customer through the finished work.
Why customers stay. Homeowners rebook every year and commercial customers keep us on a monthly or quarterly schedule.
Market Analysis
Who we serve:
- Homeowners with driveways, siding, decks and roofs.
- HOAs and apartment communities.
- Retail centers, restaurants and offices.
- Property managers with a portfolio of buildings.
How we sized the market. Our Year 1 plan is about 260 residential jobs, 60 roof and soft wash jobs and 18 commercial contracts, a small share of the homes and buildings in a metro area this size. Replace this estimate with your own count of homes and properties near you.
Why now. Humid summers and a steady stream of new neighbors keep exterior cleaning in demand, and many residents prefer to hire a pro.
Competitive Landscape
What customers can do today:
1. Do-it-yourself washing. Cheap and risky for roofs and siding.
2. Large franchise washers. Reliable and more expensive.
3. Handyman services that wash on the side. Convenient and inconsistent.
4. Small crews with no insurance. Cheap and risky.
5. Janitorial companies. Skilled indoors and not set up for exteriors.
Where we fit. PowerClean will be local, insured and careful, with soft washing and commercial plans.
Marketing & Sales Strategy
How customers will find us.
Before opening:
- Print door hangers and yard signs and visit neighborhoods.
- Meet property managers and HOA boards.
- Set up a website and Google Business Profile with before-and-after photos.
- Offer a spring special for first-time customers.
After opening:
- Ask every customer for a review.
- Send a reminder each season.
- Offer referral credits.
- Pitch commercial plans to retail centers.
- Share before-and-after photos.
What we will measure. How customers heard about us, how many estimates become jobs and how many customers call us back.
Operations Plan
How the business will run.
Season and schedule. Pressure washing runs most of the year in North Carolina, with the busiest months from spring to fall. We schedule on dry days and use winter for commercial contracts and equipment care.
Crew. Tyrone runs the crew and does the work in Year 1. We add a technician in Year 2 and more as bookings grow.
Quality and safety. Technicians wear protective gear, follow chemical handling rules and use the right pressure for each surface. We protect drains and plants and contain wastewater where rules require.
Equipment. We will buy a used truck, a hot and cold water pressure washer, a soft wash system, hoses and surface cleaners. Cleaning products are bought on account.
Paperwork and money. Every job starts with a written estimate, and we collect a deposit when the work needs materials. We invoice the day the work is finished and follow up on anything unpaid after two weeks. We keep the books in simple accounting software and set aside money for taxes and insurance every month.
Management & Organization
The people who will run PowerClean Exterior Services.
Tyrone Mills, owner and lead technician. He estimates, washes and trains the team. Sandra Mills, owner and office manager. She handles scheduling, customer calls and the books. (Replace this paragraph with your own background.)
Crew. One technician joins in Year 2, growing to three, each trained on safety and surface care.
Office. Sandra handles the office with part-time help as bookings grow.
Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner / Lead Technician $42,000; technician $34,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, buy the truck and equipment, set up insurance and book the first spring jobs.
- Year 1: about 338 jobs with Tyrone running the crew; $126,400 in sales and a profit of about $29,600.
- Year 2: about 514 jobs and a first technician; $201,490 in sales and a profit of about $50,900.
- Year 3: about 700 jobs and a second technician; $286,638 in sales and a profit of about $78,100.
- Year 4: about 900 jobs and a second truck; $376,436 in sales and a profit of about $135,700.
- Year 5: about 1,120 jobs and a third technician; $472,136 in sales and a profit of about $169,700.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: jobs booked and finished, estimates sent and won, crew hours, materials cost per job, unpaid invoices and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $45,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $28,200, listed item by item in the Startup Costs section: $10,000 for used work truck, $5,500 for hot and cold water pressure washer, $2,500 for soft wash system, $2,000 for hoses, reels and surface cleaners, $1,500 for LLC filing and attorney review of contracts, $2,800 for general liability insurance, first payment, $2,200 for door hangers, yard signs and website, $1,000 for supplier account deposit, $700 for safety gear and training.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $14,800: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $14,800, and the three pieces add up to about $43,000, rounded up to the nearest $500: $43,000.
We are raising $2,000 more than that, $45,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $52,300, at the end of Year 1.
Where the money comes from:
- Our own money: $10,000.
- SBA 7(a) loan: $35,000.
Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances trade and construction businesses, backed by our savings and the equipment as collateral.
How we will pay it back. We expect a profit of about $29,600 in Year 1, a profit of about $50,900 in Year 2, a profit of about $78,100 in Year 3, a profit of about $135,700 in Year 4 and a profit of about $169,700 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $472 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: the equipment and a personal guarantee.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the truck, the core equipment and one crew, which lowers the startup costs and the loan.
- Phase 2: once the first jobs are steady, add the second crew and the next piece of equipment and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance.
- Sample estimates and photos of finished work.
- Quotes for the truck and washing equipment.
- A list of commercial properties you plan to approach.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Residential Pressure Washing: about $260 in Year 1, rising to $293; about $45 in direct costs, rising to $51; about 260 in Year 1, growing to 820.
- Roof and Soft Washing: about $650 in Year 1, rising to $732; about $110 in direct costs, rising to $124; about 60 in Year 1, growing to 195.
- Commercial Contracts: about $1,100 in Year 1, rising to $1,238; about $220 in direct costs, rising to $248; about 18 in Year 1, growing to 72.
- A residential job averages about $260, a roof or soft wash job about $650 and a commercial contract about $1,100.
- Prices rise about 3% a year.
- Equipment ($20,000 in Year 1) covers a used truck, a hot and cold water pressure washer, a soft wash system, hoses and surface cleaners, and later years ($2,500, $3,500, $3,000 and $3,500) replace and add equipment.
- Pay (a full year, per person): owner / Lead Technician $42,000; technician $34,000.
- Other yearly costs in Year 1: truck and Equipment Fuel and Maintenance $6,000, insurance $4,500, marketing $4,000, software and Admin $2,500. These grow between 4% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $5,056 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Used work truck | Equipment | $10,000 |
| Hot and cold water pressure washer | Equipment | $5,500 |
| Soft wash system | Equipment | $2,500 |
| Hoses, reels and surface cleaners | Equipment | $2,000 |
| LLC filing and attorney review of contracts | Legal & Professional | $1,500 |
| General liability insurance, first payment | Insurance | $2,800 |
| Door hangers, yard signs and website | Signage & Branding | $2,200 |
| Supplier account deposit | Deposits | $1,000 |
| Safety gear and training | Training | $700 |
| Total | $28,200 | |