Whole Family Pregnancy and Parenting Support Program

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Executive Summary

Whole Family Pregnancy and Parenting Support Program is a nonprofit in Indiana that gives practical help and respect to people who are pregnant or parenting young children. We help people find licensed prenatal care, coverage and WIC, teach parenting, infant care and safe sleep classes with child care, provide a trained mentor for each parent and supply diapers and baby items paid to vendors.

Pregnancy and the first year of a baby's life are exciting and stressful, and many families face them without enough money, support or information. Costs add up before the baby arrives, and many parents do not know what help exists.

With this grant we will serve about 100 parents in Year 1 at 2 sites. We are not a medical clinic and we respect every person's own decisions. We keep information private and call 911 in an emergency. We do not promise any outcome. We promise respectful help, careful records and honest limits.

Our Year 1 budget is about $190,000, growing to about $248,000 by Year 5 as we add sites, coaches and participants. Each year's budget is planned to balance, with a small surplus each year. We have 4 staff in Year 1 (an Executive Director, a Program Manager and two part-time specialists) and 7 by Year 5.

We are asking the Hoosier Healthy Beginnings Foundation for $50,000 for the Program Manager and baby supplies. Our other income and startup support cover the rest. These numbers are estimates based on the assumptions listed at the end of this proposal, and we do not promise any result beyond what we describe.

Company Description

Whole Family Pregnancy and Parenting Support Program is a nonprofit organization in Indiana. We are a registered charity with a volunteer board of directors, a written conflict-of-interest policy and a yearly budget the board reviews.

Our mission. Every pregnant person and new parent should have the practical help, information and support they need to care for their child, whatever decisions they make.

What we do.
- Provide free support to people who are pregnant or parenting young children, with respect for their own decisions.
- Offer prenatal navigation to help people find licensed medical care, coverage and WIC.
- Teach parenting, infant care and safe sleep classes, with child care provided.
- Supply diapers, wipes, clothing and basic baby items through partner vendors.
- Provide a mentor for each parent during pregnancy and the first year.
- Connect families with housing, food, child care and education resources.

Our values. Respect for every participant, honesty with families and partners, safety first and a place for everyone who wants to belong.

What we do not do. We are not a medical clinic and we do not provide medical care. We refer to licensed providers for medical care. We do not pressure anyone toward or away from any decision, and we respect every person's choices. We keep information private. We call 911 in an emergency. We do not promise any outcome. We follow the rules of our partner sites and our insurer.

How we got here. A group of nurses, church volunteers and parents began a small closet of diapers and clothing for neighbors expecting a baby, and parents asked for more than supplies. We kept simple records of who came and what they asked for. This proposal asks for support to move from a diaper and clothing closet to a steady program with paid, trained staff and the materials to match.

Problem & Opportunity

Pregnancy and the first year of a baby's life are exciting and stressful, and many families face them without enough money, support or information.

Cost. Diapers, formula, a crib and a car seat cost hundreds of dollars before a baby even arrives, and many parents are already struggling with rent and food.

Access. Prenatal care can be hard to reach, and many parents do not know what help exists.

Safety and trust. Parents want help without judgment, and funders want to see respect for every person and careful use of resources.

Missed benefits. Parents without support may skip prenatal care, feel alone and worry about whether they can provide for their child.

What we hear.
- A young mother says she did not know how to find a doctor and was afraid to ask.
- A father says he wants to be a good dad and has no idea where to start.
- A nurse says many parents arrive at the hospital having never seen a doctor.
- A grandmother says she is raising a baby on a fixed income.

We do not claim that a program can solve every challenge. We believe that practical help, a mentor and respect can help a parent feel ready for the baby.

Products & Services

Whole Family Pregnancy and Parenting Support Program gives pregnant people and parents of young children a safe, welcoming place to prepare for and care for a new baby.

How the program works.
1. Welcome. A family support specialist meets each person, listens and learns what they need.
2. Navigation. We help people find licensed prenatal care, apply for coverage and WIC and keep appointments.
3. Classes. Parenting, infant care and safe sleep classes meet weekly with child care.
4. Supplies. Parents earn baby items through classes and appointments, paid to vendors.
5. Mentors. Each parent is matched with a trained mentor for the pregnancy and the first year.
6. Resources. We connect families with housing, food, child care and education.
7. Follow-up. We check in after the baby arrives and at three and twelve months.

What a typical session looks like. Participants arrive and check in with a staff member, settle in together, work on the day's activity in small groups and finish with a short talk about what went well. Staff praise effort, correct mistakes kindly and make sure no one is left out.

Staff. Our specialists and mentors are trained, pass a background check, complete our training in listening and boundaries and are paid or supported for their time.

Access and fairness. Programs are free. Services are free. We welcome every person who is pregnant or parenting, regardless of age, status or decisions, and we offer help in English and Spanish.

Market Analysis

Who we serve. People who are pregnant and parents of children from birth to age two in our service area. Eligibility is being pregnant or parenting a young child, and no one is turned away for any reason.

How we estimate need. We cannot count every young person who could benefit, so we plan from what we can see. In our closet we served more families than we had supplies for and kept a waiting list. Clinics and WIC offices told us that many more families need practical support than we can provide. For Year 1 we plan to serve about 100 participants at 2 sites. By Year 5, with more staff and sites, we plan to serve about 300.

Where participants come from.
- Clinics, hospitals and WIC offices.
- Churches and community groups.
- Schools and social service agencies.
- Parents who tell a friend.

Who else benefits. Babies gain a healthier start. Clinics gain patients who keep appointments. Communities gain stronger families.

What the numbers mean. Every number here is a new parent who felt ready. We keep our early counts modest and honest so we can do the work well.

Competitive Landscape

What young people can find today, and how we are different.

1. Clinics and hospitals. Provide medical care and have limited time for practical help. We add support and navigation.

2. WIC. Provides food and education and not baby supplies like diapers. We fill gaps.

3. Home visiting programs. Strong and limited by capacity. We add capacity.

4. Charities and churches. Generous and not always coordinated. We coordinate.

5. Online parenting groups. Plentiful and impersonal.

What makes us different.
- Respect for every decision.
- A mentor for every parent.
- Navigation to licensed medical care.
- Baby supplies paid to vendors.
- Child care during classes.

Why this gap matters. Existing programs do good work, and most serve people who can already pay or who live close to them. The people we serve are the ones left over: they live in the wrong neighborhood, have the wrong schedule or have no one to ask. We are built to reach them.

We have spoken with clinics, WIC offices, churches and other family support programs to make sure we are filling a gap and not duplicating services. Their letters of support are in the attachments.

Marketing & Sales Strategy

How young people and partners will find us.

Reaching young people.
- Clinics and WIC offices. We will give staff a short referral form and a named contact.
- Schools and agencies. We will leave flyers and talk with staff.
- Churches and community groups. We will talk with leaders who know families.
- Social media and local radio. We will share clear, welcoming information.
- Word of mouth. Parents tell friends.
- A simple website and a phone line with a text option.

Reaching staff and sponsors.
- Recruit mentors and specialists through churches, nursing programs and parent groups.
- Offer an orientation, a background check and training in safety, privacy and respectful practice.
- Give partners a short report each quarter with counts of participants and what they said.

How we decide who joins. We use a simple sign-up form and enroll participants in the order received, with priority for those with the greatest need and for people new to the program. We keep a waiting list when the program is full.

What we watch. Sign-ups, attendance, parents served, prenatal visits kept and how many participants return for a second season.

Operations Plan

How the program will be carried out.

Timeline for Year 1:
- Months 1 and 2 (July and August): Hire the staff, buy equipment and materials, finalize the waiver, consent form and privacy policy with our attorney and sign site agreements.
- Month 3 (September): Open the program and begin classes.
- Months 4 to 10: Meet parents, run classes, match mentors and provide supplies.
- Months 11 and 12: Survey parents and partners, report to funders and plan Year 2.

Space. Classes and meetings take place in a donated community room with a supply closet.

Safety and privacy.
- Staff and mentors never provide medical advice and refer to licensed providers.
- Information is kept private, and staff follow mandatory reporting laws and explain them at the start.
- Every staff member and volunteer passes a background check and completes safety training.
- Staff work in pairs or in view of others whenever participants are minors or in a vulnerable situation.
- We keep an emergency plan at every site, and participants complete an emergency contact form.
- We keep records private, share them only with a participant's permission or as the law requires and follow a written policy.

Equipment. We buy about $6,000 of equipment once at the start: laptops and tablets for navigation ($2,500), class and child care furnishings ($2,000), supply shelving and storage ($1,500). Later years replace or add a few items.

Staffing. In Year 1 I serve as Executive Director. The Program Manager, paid $44,000 a year, manages classes, supplies and partners. Two part-time family support specialists, each paid $22,000 a year, work with parents. We add specialists as we add sites.

Management & Organization

Dana Mitchell, Executive Director. I lead the organization, report to the board and am responsible for budgets, partnerships and reporting. I came to this work as a nurse who watched parents struggle with practical needs that had nothing to do with medicine. I will complete the training we require of our mentors so I understand the program from the inside. (Replace this paragraph with your own background.)

Staff. The Program Manager manages classes, supplies and partners, and part-time family support specialists work with parents. Each passes a background check. These positions are part of our grant request.

Board of directors. Our volunteer board includes a nurse, a parent, a pastor, a banker who serves as treasurer, an attorney and a pediatrician. The board meets every other month, approves our budget and reviews our safety plan. No board member is paid, and members with a conflict of interest step out of related decisions.

Advisory partners. A WIC coordinator, an obstetric nurse and a social worker give guidance twice a year.

Staffing and pay in this plan: Executive Director, paid $52,000 a year; program Manager, paid $44,000 a year; family Support Specialist (part-time), paid $22,000 a year.

Milestones Narrative

Our goals, how we will measure them and when we plan to reach them.

Year 1 outcomes (July 2027 through June 2028):
- Serve about 100 participants at 2 sites.
- Run at least two full seasons and a summer session.
- Have at least 85 percent of participants attend most sessions.
- Have at least 80 percent of participants return for a second season.
- Receive positive feedback from at least 90 percent of families who answer our short survey.

What we count and how.
- Participants enrolled, sessions and games attended, from our records.
- Skills learned and goals met, from the coach's checklist.
- Equipment issued and returned, from our log.
- Participant and family feedback, from a short, confidential form.
We report what we find, including what did not work, and use it to improve.

Growth over five years.
- Year 2: About 150 participants at 2 sites.
- Year 3: About 200 participants at 3 sites.
- Year 4: About 250 participants at 3 sites.
- Year 5: About 300 participants at 4 sites.

Learning along the way. At the end of each quarter, the director and the board review the numbers and decide whether we are on track. If we are behind, we will adjust our outreach, our sites or our schedule before asking for more money.

After the grant. By Year 5, grants make up about 48 percent of our budget, down from about 65 percent in Year 1, as partners and donors give more. We will keep building those relationships every year.

Funding Request

What we are asking for, and how the money will be used. Our request: $50,000 from the Hoosier Healthy Beginnings Foundation for the Program Manager and baby supplies, for July 2027 through June 2028.

The request is spread across these budget lines:
- Personnel: Program Manager salary, $44,000.
- Supplies: Baby supplies purchased through vendors, $6,000.

Other money in the program. This request is about 40% of our Year 1 grant income. Other grants and the income lines below pay for everything it does not cover.

Year 1 budget: about $190,000, planned to balance with a small surplus (about $7,800 after the yearly wear on equipment). Year 1 money coming in: Grant Revenue $124,000; state Maternal and Child Health Funding $36,000; hospital and Church Partners $22,000; individual Donors $8,000. Year 1 costs: executive Director $52,000; program Manager $44,000; family Support Specialist (part-time) $22,000; baby Supplies (Diapers, Wipes and Basics) about $14,000; parenting Class Materials about $4,000; transportation to Prenatal Care about $6,000; child Care During Classes about $6,000; staff and Mentor Training about $3,000; administration and Insurance about $8,000; about $2,800 a year for the wear on equipment.

One-time startup costs. Startup costs of $13,000 are paid once from startup money, not from the yearly budget: $2,500 for laptops and tablets for navigation; $2,000 for class and child care furnishings; $1,500 for supply shelving and storage; $2,000 for attorney review of the consent form, privacy policy and mandatory reporting policy; $1,500 for flyers, banners and a simple website; $1,500 for specialist and mentor training and background checks; $2,000 for first insurance payment.

How we got our startup number. The Funding Need Calculator in this plan adds the startup costs ($13,000), the cash the program uses before it balances (about $0) and a cash cushion of about $45,300, which is about three months of Year 1 costs. In all, that comes to $58,500. We start with $6,000 from our founding board and $55,000 in startup support from a community foundation and a hospital partner, $61,000 in all, which covers that amount with room to spare.

The next five years. Our budget grows from about $190,000 in Year 1 to about $248,000 in Year 5. Grants are planned at $124,000, $110,500, $120,500, $107,500 and $118,000 in Years 1 to 5. Other income grows: state Maternal and Child Health Funding from $36,000 to $60,000; hospital and Church Partners from $22,000 to $46,000; individual Donors from $8,000 to $24,000. Our surplus is planned at about $7,800 in Year 1, about $8,100 in Year 2, about $9,700 in Year 3, about $10,200 in Year 4 and about $12,000 in Year 5. We grow from 2 sites to 4 by Year 5, adding a part-time coach for each new site.

Savings. We plan to keep several months of costs in savings. The lowest year-end balance in the plan is about $56,400, at the end of Year 1. Some grant payments and partner payments arrive after we bill, so we plan for about $7,600 owed to us at the end of Year 1.

Cost per parent. In Year 1, our total costs are about $1,822 per parent served, which includes setting up the program. By Year 5, with more parent served and a trained team in place, that falls to about $787 per parent.

After the grant. State maternal and child health funding, corporate sponsors and individual donors grow every year, so grants become a smaller share of our budget. Participants and families share their stories, and businesses can sponsor a team or a season by name. We will look for partnerships with schools and the city that want a safe, free pregnancy and parenting support option for every child.

Risks and how we will handle them:
- An injury. Certified coaches, proper equipment, groups matched by age and skill, a written emergency plan and insurance.
- A site is no longer available. We keep agreements with more than one site and a plan for bad weather.
- A coach leaves. We keep a list of trained backup coaches and share lesson plans.
- Low attendance. We adjust sites, times and rides based on family feedback.
- A privacy problem. We follow a written policy, use secure systems and train every staff member and volunteer.
- A grant ends. We keep savings and grow partner and donor support each year.

If you are just starting. A new organization can begin before it has its own 501(c)(3) status through a fiscal sponsor: an established nonprofit that receives grants for you and passes them to your program, usually for a fee (commonly around 5% to 10% of the grant, sometimes more; ask before you agree). Another way is to start smaller: one neighborhood, a handful of parents and a small team, tracked carefully. Strong results from a small start make larger grants easier to win.

Appendix Notes

Documents to attach with this proposal:

- Your IRS 501(c)(3) determination letter, or your fiscal sponsor agreement.
- Your most recent financial statements and your current year budget.
- A list of your board members and what each one does.
- Signed letters of support from partner schools, agencies and sites.
- Your site agreements and your insurance certificate.
- Your consent, waiver and privacy policy.
- Your safety plan and background check policy.
- Your program outline and schedule.
- Quotes for equipment and materials.
- Resumes for your Executive Director and key staff.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Grant Revenue: $124,000 in Year 1, growing to $118,000 in Year 5.
- State Maternal and Child Health Funding: $36,000 in Year 1, growing to $60,000 in Year 5.
- Hospital and Church Partners: $22,000 in Year 1, growing to $46,000 in Year 5.
- Individual Donors: $8,000 in Year 1, growing to $24,000 in Year 5.
- Pay (a full year, per person, including payroll taxes and workers' compensation): executive Director $52,000; program Manager $44,000; family Support Specialist (part-time) $22,000.
- Other yearly costs in Year 1: baby Supplies (Diapers, Wipes and Basics) $14,000; parenting Class Materials $4,000; transportation to Prenatal Care $6,000; child Care During Classes $6,000; staff and Mentor Training $3,000; administration and Insurance $8,000. These grow between 4% and 5% a year.
- Equipment: $6,000 at the start, then $1,500 to $2,500 a year.
- Startup costs: $13,000, paid once from $61,000 in startup money.
- Participants served: about 100 in Year 1, growing to about 300 in Year 5. Sites: 2 in Year 1, growing to 4 by Year 5. Classes meet weekly all year, and mentors stay with parents through the first year.
- About 4% of each year's income is still owed to us at year end.
- Tax: none, as a nonprofit.
- Every dollar amount is an estimate. Replace them with your own quotes and real budget.

Startup Costs