Corner Pocket Billiards

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Executive Summary

Corner Pocket Billiards is a billiards hall and cue sports venue in the greater Louisville, Kentucky metro area offering hourly table rentals, a full bar, weekly leagues, tournaments, a pro shop and private event rentals. The hall operates 18 regulation billiard tables (9-foot pool, snooker and carom) in a smoke-free, upscale environment designed to elevate the billiards experience beyond the dive bar setting that has historically defined the category.

Billiards is a large recreational industry in the United States with millions of casual players. The market is bifurcated between dive bar pool tables (cheap, transactional, declining) and upscale billiards halls (premium table rental, craft beverages, leagues, events) that are growing in cities where the experience economy is strong. Louisville's strong hospitality culture, active bar and entertainment district and lack of a dedicated billiards venue in the Highlands or NuLu neighborhoods create an opening. Year 1 revenue is projected at about $320,700, growing to about $593,300 by Year 3. Startup costs are about $285,000.

Company Description

Corner Pocket Billiards will open in approximately 5,500 sq ft of leased commercial space in Louisville, Kentucky's Highlands or NuLu entertainment district.

Ownership. LLC, owned by founders James and Rochelle Monroe. James has 12 years of hospitality management experience including 6 years as a GM of a Louisville entertainment venue. Rochelle manages finance and operations.

Revenue streams and pricing:
- Table rental: $16 to $22 per hour per table (seat 2 to 4 players)
- Bar revenue: full bar, craft beer, cocktails, wine and non-alcoholic beverages
- League fees: 8-week leagues (Tuesday/Thursday/Sunday nights), $30 per player per season
- Tournament entry fees: monthly open tournaments, $25 to $50 per player
- Pro shop: cues, cases, chalk, gloves, billiard accessories ($25 to $350)
- Private event rental: full-hall buyout, $800 to $2,500 depending on duration and day

Hours: Monday through Thursday 11 a.m. to midnight; Friday and Saturday 11 a.m. to 2 a.m.; Sunday noon to 10 p.m.

Problem & Opportunity

Louisville billiards players have nowhere to play on a quality table in a non-smoking, adult-beverage-complemented environment that is not a dive bar. The closest comparable upscale billiard hall is in Cincinnati. Corporate team outings, date nights and league players are all underserved.

Products & Services

18 tournament-quality 9-foot Brunswick or Diamond tables in a smoke-free hall with a craft beverage program, an APA and local league structure, monthly tournaments, a pro shop and private event capability. The league program creates a predictable weekly recurring revenue stream that fills tables on slower weeknights. The event rental channel captures the corporate team outing and private party market that cannot book a table at a bar.

Market Analysis

Louisville has a large metro population with a strong bar and entertainment culture, particularly in the Highlands, NuLu and St. Matthews neighborhoods. The corporate entertainment market is driven by Louisville's large healthcare, logistics (UPS World Hub) and bourbon industry employer base. League billiards has 6,000+ registered APA players in the Louisville area who currently play in bars with poor tables.

Target customers: billiards league players (APA, BCA), date night couples looking for a non-bar activity, corporate event planners booking team outings and casual recreational players.

Competitive Landscape

Louisville has pool tables in bars but no dedicated billiards hall. The nearest dedicated hall is in Cincinnati. Bar pool tables average 7-foot coin-operated models - a completely different experience from a 9-foot table in a hall environment. Corner Pocket is not competing with bar pool; it is offering something the Louisville market does not currently have.

Our strengths and weak points. Strengths: No competing dedicated billiards hall in Louisville means Corner Pocket has zero same-category direct competition in its target neighborhoods; League programs create predictable weekly recurring revenue that fills tables during slower weeknights without additional marketing spend. Weak points we plan for: High startup cost at $285,000 requires SBA financing and carries significant debt service in Year 1; Billiards halls have seasonal revenue variation: spring and summer are slower than fall and winter as competition from outdoor activities increases.

Marketing & Sales Strategy

Pre-opening: contact the Louisville APA league operator (APA franchisee) and the local BCA chapter to be the host venue for their leagues. This is the single most important pre-opening action - a league commitment means 60 to 120 table-nights per week before the doors open. Social media launch on Instagram and Facebook showing the hall buildout. Opening: soft open event for APA and BCA members first week, public opening second week. Ongoing: monthly tournament (promoted on APA and local billiards forums), corporate outreach to Louisville event planners and the UPS World Hub HR department, a Friday date-night special (2 hours + a shared appetizer board for $45 per couple).

The first 90 days. Days 1 to 30: sign the lease, apply for the ABC license and order the tables. Days 31 to 90: build out the hall, hire the bar staff, commit the APA league and book the first corporate event. After opening: start three leagues by month 6 and a monthly open tournament.

Operations Plan

James manages day-to-day operations, the league schedule and the event calendar. A bar manager and 4 to 6 part-time servers and bar staff operate the beverage program. Table maintenance is performed weekly by a contract billiard table service technician (level, clean, re-cloth annually).

Kentucky ABC liquor license: a retail drink license (Type RD) is required. James has prior experience managing a licensed Louisville venue and understands the compliance requirements. Smoke-free: Kentucky state law permits indoor smoking exemptions; Corner Pocket will operate as a voluntary smoke-free venue, a differentiator from the competition.

Risks and how we plan for them:
- Construction and licensing delays. The plan assumes opening in month 4, and we do not buy tables or hire staff until the lease and the Kentucky ABC license are confirmed.
- Liquor rules and liability. We carry liquor liability insurance, train every bartender and follow Kentucky ABC rules on hours and ID checks.
- Slow weeknights. Leagues, tournaments and corporate events fill weeknights, and the APA league is committed before opening.
- Table upkeep. Cloth, rails and leveling need regular care, so maintenance has its own budget line.
- Debt payments are large for a new venue. The plan shows the loan payments in the cash flow, and we keep a cash cushion for slow months.

Management & Organization

James Monroe, Co-Owner and General Manager. 12 years hospitality management, 6 years as GM of a Louisville entertainment venue. Rochelle Monroe, Co-Owner and Finance/Operations Director. Bar Manager hired prior to opening. Outside bookkeeper for monthly reconciliation and quarterly taxes.

Hiring plan. The two owners manage the hall. Bar staff and servers are hired before opening and added as hours grow.

Milestones Narrative

Year 1: open by month 4 (construction and licensing), APA league committed before opening, 3 leagues running by month 6, first corporate event by month 3, revenue about $320,700. Year 2: add snooker-specific programming and a snooker league, revenue about $480,100. Year 3: add a lounge area and a small food menu, revenue about $593,300.

What the plan's numbers say. Year 1: sales about $320,700, loss about $69,900; Year 2: sales about $480,100, profit about $48,300; Year 3: sales about $593,300, profit about $119,900; Year 4: sales about $663,900, profit about $145,400; Year 5: sales about $731,400, profit about $188,100. The lowest year-end cash is about $228,200.

How we will keep score. Every month we compare real sales to the plan, check the cash in the bank, review the direct cost of each job or product, and look at what customers say. If sales are behind plan for two months in a row, we slow spending and delay hiring until the numbers catch up.

Funding Request

How much we need and how we will use it. Total needed: $381,500. This number comes from the Funding Need Calculator in this plan. It adds up:
- Startup costs of $285,000, listed item by item in the Startup Costs section (the largest are Leasehold improvements $82,000; 18 Brunswick or Diamond 9-foot pool tables $72,000; Working capital reserve $47,500).
- A cash cushion of about $96,500. That is the deepest cash dip in the early months plus about three months of bills, so slow weeks do not put the business at risk. Lenders call this "working capital."
- Together that comes to about $381,500 (rounded up to the nearest $500), which is the total we are planning for.
Where the money comes from:
- Owner money: $85,000.
- Equipment financing on tables: $50,000.
- SBA 7(a) loan: $246,500.
Kind of funding we are looking for: Equipment financing on tables: $50,000 at 9.0% interest over 7 years, about $804 a month; SBA 7(a) loan: $246,500 at 12.75% interest over 10 years, about $3,644 a month. A loan is money we pay back with interest, and the monthly payments are already included in our cash flow.
How we will pay it back. We expect sales of about $320,700 in Year 1, growing to about $731,400 by Year 5. We expect a loss of about $69,900 in Year 1, a profit of about $48,300 in Year 2, a profit of about $119,900 in Year 3, a profit of about $145,400 in Year 4 and a profit of about $188,100 in Year 5. Year 1 is lower than a full year because the business needs time to open and build customers. The lowest year-end cash balance is about $228,200 (Year 1), so with this funding the business has money in the bank every year of the plan.
What we are offering the lender: the equipment we buy as collateral and a personal guarantee from the owner.
A smaller first step, if needed. If we cannot raise the full amount right away, we can open with fewer tables, open the bar later and add tables as leagues grow. Duplicate this plan and lower the equipment and buildout costs to match.
What if sales are slower? We also tested a cautious case where sales come in 20 percent lower every year. In that case the plan shows a loss of about $127,800 in Year 1, a profit of about $40,300 in Year 3 and the lowest year-end cash is about $228,200, so the business still has money in the bank every year.
All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- LLC operating agreement.
- Kentucky ABC Type RD retail drink license.
- Louisville Metro business license.
- Kentucky Secretary of State filing.
- ADA compliance review.
- Commercial general liability and liquor liability insurance.
- SBA 7(a) loan.
- Table equipment financing.
- Lease agreement.
- Brunswick or Diamond table purchase agreement.
- APA franchise league host agreement.
- POS subscription.
- Bar manager employment agreement.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Table Rental: about 7,150 units in Year 1 at about $18 each, with no direct cost per unit.
- Bar and Beverage Sales: about 13,860 units in Year 1 at about $10 each, costing about $3.00 each to deliver.
- Leagues and Tournaments: about 924 units in Year 1 at about $30 each, with no direct cost per unit.
- Pro Shop Sales: about 264 units in Year 1 at about $55 each, costing about $35.00 each to deliver.
- Private Events: about 7 units in Year 1 at about $1,600 each, with no direct cost per unit.
- Pay: co-owner / general manager $55,000 a year (the same number all five years); co-owner / bar and events manager $55,000 a year (the same number all five years); bar staff and servers $24,000 a year (people in Years 1 to 5: 3, 3, 3, 4, 4).
- Other yearly costs in Year 1: rent about $48,000, table maintenance and supplies about $12,000, utilities about $18,000, marketing about $12,000, insurance about $8,400, admin and other about $8,600.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Plain words used in this plan:
- APA: the American Poolplayers Association, which runs local pool leagues.
- ABC license: the Kentucky alcohol license needed to serve drinks.
- Table rental: an hourly fee to use a table.
- Pro shop: a small store selling cues, cases and chalk.
- Liquor liability insurance: coverage if a customer who was served causes harm.

Startup Costs