Balance Pilates and Movement Studio

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Balance Pilates and Movement Studio is a boutique Pilates studio in Boulder, Colorado, owned by Sofia and Mark Lindgren. We teach small reformer and mat classes, private sessions and prenatal and mobility classes.

Why this fits. Interest in low-impact strength and mobility has grown, and many people want personal attention instead of a crowded gym class. A calm studio with certified instructors and flexible memberships can build a loyal community.

Here is what our numbers show. In Year 1 we plan about 480 monthly member-months, 1,500 pack and drop-in classes and 500 private sessions. That brings in sales of $149,300, growing to $540,000 by Year 5. We expect a loss of about $16,600 in Year 1, a profit of about $5,100 in Year 2, a profit of about $41,900 in Year 3 and a profit of about $108,300 by Year 5. The studio lease, instructor pay and the reformers are our largest costs, and the plan counts all of them.

We need $98,000 in total. Of that, $56,000 is startup costs (reformers, mats and props, mirrors, flooring and sound, lobby furnishings, licensing and insurance, a lease deposit and launch marketing), and the rest is cash for the first months. We are putting in $18,000 of our own savings and asking for a $80,000 SBA 7(a) loan.

We are Sofia and Mark Lindgren, owners of Balance Pilates and Movement Studio. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Balance Pilates and Movement Studio will be a limited liability company (LLC) in Boulder, Colorado, owned and run by Sofia and Mark Lindgren. Sofia is a certified Pilates instructor who has taught mat and reformer classes for years. Mark handles the business side, from scheduling software to the books.

What we do:
- Reformer and mat classes for all levels.
- Private and duet sessions.
- Prenatal and postnatal classes.
- Small group workshops on posture and mobility.
- Monthly memberships and class packs.

Who we serve: Adults of all ages who want strength, mobility and low-impact exercise in the Boulder area.

Licensing and insurance. We will register the LLC, carry general liability and professional liability insurance, require instructors to hold recognized Pilates certifications and CPR and have clients sign a health and waiver form. We follow local rules for fitness studios.

Our promise. Careful instruction, small classes and progress you can feel.

Where things stand today. The business plan, class schedule and price list are written. The next steps are the lease, the equipment and the first members.

Problem & Opportunity

Many adults want to move better and avoid injury, and large gyms and crowded classes do not give them the attention they need.

What customers run into:
1. Back and joint pain that gets worse with sitting.
2. Large classes with little correction.
3. Classes that are too hard or too easy.
4. Unclear pricing and long contracts.

Why it matters. Pilates builds strength and control, and good instruction is the difference between benefit and injury.

Products & Services

Balance will be the small studio in Boulder where people learn to move well.

What makes us different:
1. Small classes with hands-on coaching.
2. Instructors with recognized certifications.
3. Programs for all levels, including prenatal and rehabilitation support.
4. Month-to-month memberships.
5. A welcoming, quiet studio.

How a first visit works:
1. A new client books an intro session and shares goals and limitations.
2. We assess movement and recommend classes.
3. The client attends classes and private sessions.
4. We check progress and adjust the plan.

Why customers stay. Clients stay for the community and the progress, and many refer friends.

Market Analysis

Who we serve:
- Adults looking for low-impact strength and flexibility.
- People recovering from injuries, with their doctor's approval.
- Expectant and new mothers.
- Corporate groups that want wellness classes.

How we sized the market. Our Year 1 plan is about 40 monthly members, 1,500 drop-in and pack classes and 500 private sessions, a small share of the people in the area who exercise regularly. Replace this estimate with your own count of gyms and studios near you.

Why now. Interest in low-impact strength training and mobility has grown, and many people want boutique studios with personal attention.

Competitive Landscape

What customers can do today:

1. Large gyms. Convenient and impersonal.
2. Boutique studio chains. Polished and costly.
3. Yoga studios. Related and different.
4. Online classes. Cheap and uncorrected.
5. Physical therapy. Clinical and not for everyone.

Where we fit. Balance will be a small, local studio with expert instruction and a calm atmosphere.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Offer founding member rates for the first 30 members.
- Meet physical therapists and chiropractors who refer.
- Set up a website with online booking and a Google Business Profile.
- Host free intro classes.

After opening:
- Ask members for reviews.
- Offer referral credits.
- Hold monthly workshops.
- Partner with local businesses.
- Share class photos with permission.

What we will measure. How members heard about us, how many intro sessions become memberships and how many members stay month to month.

Operations Plan

How the business will run.

Season and schedule. The studio is open morning, midday and evening classes every day, with the busiest months in January and fall. We plan special offers for slower months.

Team. Sofia teaches most classes in Year 1. Instructors join as classes grow, and a front desk associate joins in Year 2.

Quality and safety. Every client completes a health form and receives an intro session. Instructors modify movements, keep classes small and keep equipment inspected. We keep first aid supplies and an emergency plan.

Equipment. We will buy reformers, mats and props, mirrors and flooring, a sound system and lobby furnishings.

Paperwork and money. Members pay monthly by card, and class packs and private sessions are paid at booking. We follow up on anything unpaid after one week. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Balance Pilates and Movement Studio.

Sofia Lindgren, owner and lead instructor. She teaches, trains instructors and designs classes. Mark Lindgren, owner and operations lead. He handles the lease, software, marketing and the books. (Replace this paragraph with your own background.)

Team. One instructor in Year 1, growing to five, each certified and CPR trained.

Office. A front desk associate joins in Year 2.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Lead Instructor $46,000; instructor $30,000; front Desk Associate $24,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 months ahead): register the LLC, sign the lease, buy the reformers and set up the booking system and first founding members.
- Year 1: about 2,480 member-months, classes and sessions with Sofia and one instructor; $149,300 in sales and a loss of about $16,600.
- Year 2: about 3,750 and a front desk associate; $241,000 in sales and a profit of about $5,100.
- Year 3: about 5,000 and a third instructor; $334,300 in sales and a profit of about $41,900.
- Year 4: about 6,250 and a second studio room; $435,050 in sales and a profit of about $64,700.
- Year 5: about 7,500 and a fifth instructor; $540,000 in sales and a profit of about $108,300.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: members, class attendance, private sessions, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $98,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $56,000, listed item by item in the Startup Costs section: $22,000 for reformers (eight), $3,500 for mats, props and small equipment, $6,500 for mirrors, flooring and sound system, $4,000 for front desk and lobby furnishings, $1,800 for LLC filing and attorney review of waivers, $2,700 for general and professional liability insurance, first payment, $8,000 for security deposit and first month's rent, $3,500 for signs, branding and website, $2,500 for launch marketing, $1,500 for booking software setup and training.
- The cash the business uses before it breaks even, about $6,400. Members build over the first months, so the business pays rent and instructors before classes fill.
- A cash cushion of about $34,000: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $40,400, and the three pieces add up to about $96,400, rounded up to the nearest $500: $96,500.
We are raising $1,500 more than that, $98,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $42,300, at the end of Year 1.

Where the money comes from:
- Our own money: $18,000.
- SBA 7(a) loan: $80,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment and build-out as collateral.

How we will pay it back. We expect a loss of about $16,600 in Year 1, a profit of about $5,100 in Year 2, a profit of about $41,900 in Year 3, a profit of about $64,700 in Year 4 and a profit of about $108,300 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,079 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the first reformers and a small class schedule, which lowers the startup costs and the loan.
- Phase 2: once classes fill, add more reformers and instructors and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your instructor certifications and proof of insurance.
- A sample class schedule and price list.
- Your lease or letter of intent.
- Quotes for the reformers and flooring.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Monthly Memberships: about $135 in Year 1, rising to $152; about $12 in direct costs, rising to $14; about 480 in Year 1, growing to 1,700.
- Class Packs and Drop-Ins (per class): about $28 in Year 1, rising to $32; about $3 in direct costs, rising to $3; about 1,500 in Year 1, growing to 4,300.
- Private Sessions: about $85 in Year 1, rising to $96; about $8 in direct costs, rising to $9; about 500 in Year 1, growing to 1,500.
- A monthly membership averages about $135, a drop-in or pack class about $28 and a private session about $85.
- Prices rise about 3% a year.
- Equipment ($36,000 in Year 1) covers reformers, mats and props, mirrors and flooring and a sound system and lobby furnishings, and later years ($3,000, $5,000, $4,000 and $5,000) replace and add equipment.
- Pay (a full year, per person): owner / Lead Instructor $46,000; instructor $30,000; front Desk Associate $24,000.
- Other yearly costs in Year 1: studio Lease and Utilities $42,000, insurance $3,500, software $3,000, marketing $6,000, supplies and Laundry $3,000, admin $2,500. These grow between 4% and 14% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $5,972 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs