FlashFrame Photo Booth Rentals

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Executive Summary

FlashFrame Photo Booth Rentals is a photo booth rental company in Georgia. We bring photo booths with attendants, props and instant prints to weddings, birthdays, school events and company activations. Our clients want a fun centerpiece that gets guests laughing and leaves them with a keepsake.

The problem is simple. Hosts want an activity that people of all ages enjoy, but some booth companies bring poor equipment, no attendant or hidden fees. We send a trained attendant, set up on time and give a clear package price.

Here is what our numbers show. We expect sales of $100,200 in Year 1, growing to $249,580 by Year 5 as we add booths, attendants and corporate accounts. We expect a loss of about $0 in Year 1 while we build our reviews and bookings, then a profit from Year 2 (about $6,100), growing to about $29,400 by Year 5.

We need $72,500 in total. That covers $52,000 in startup costs (three photo booth units, backdrops and props, computers and software, a small trailer, insurance and branding) and a cash cushion for the first months. I am putting in $25,000 of my own money, and I am asking for a $42,500 SBA loan plus $5,000 from an investor or partner.

I am Imani Brooks, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

FlashFrame Photo Booth Rentals will be a limited liability company (LLC) in Georgia, owned by Imani Brooks. An LLC is a business type that generally keeps your home and savings separate from the business's debts and lawsuits, although a lender may still ask for a personal guarantee. A business attorney or the Small Business Development Center (SBDC) can explain how it works in our state.

What we believe. A photo booth should make the event more fun, not more work for the host. We arrive early, keep prints coming and protect guests' privacy.

What we offer:
- Wedding and private event bookings. A booth with an attendant, props, a backdrop and prints for two to four hours.
- Corporate and brand activation bookings. Custom branded frames, digital sharing and sponsor logos.
- Later, as we grow: a 360-degree booth and an audio guest book. The numbers in this plan add a booth in Year 3.

The space. We store booths in a small storage unit. We budget $3,600 a year for storage in Year 1.

Licenses and insurance. We will register the LLC with the state, get a business license and an EIN (the business tax number from the IRS, free at irs.gov), and register for sales tax where it applies. Many venues require proof of insurance, so we will carry general liability insurance, equipment insurance and workers' compensation once we hire. We tell guests how photos will be used and delete them when the event ends unless the host asks us to keep them.

Where things stand today. This plan is my starting point. Before I sign a lease or buy equipment, I will talk with at least 15 planners and venues about what they pay and need, attend at least 3 bridal events and line up at least 8 bookings. If the numbers do not match this plan, I will change the plan before I spend money.

Problem & Opportunity

Event entertainment should be easy for the host.

1. Unreliable vendors. Late setup and broken equipment hurt events.
2. Hidden costs. Extra hours, props and prints are sometimes extra.
3. No attendant. Guests need help or the booth sits unused.
4. Privacy. Hosts want to know how guest photos are handled.
5. Long lines. A good booth keeps guests moving.

How we will find out if people want this before we spend money. I will talk with at least 15 planners and venues and line up at least 8 bookings. Our Year 1 plan needs about 120 private events and 36 corporate events.

Products & Services

What we sell. We have two offerings, each priced simply.

1. Wedding and private event bookings. The plan assumes an average of about $550 per event in Year 1, rising to about $630 by Year 5. Prints, props and supplies cost about $60 per event. We expect about 120 events in Year 1, growing to about 245 a year by Year 5.
2. Corporate and brand activation bookings. The plan assumes about $950 per event in Year 1, rising to about $1,070, with about $100 per event in direct costs. We expect about 36 events in Year 1, growing to about 89.

Our prices. A package price by number of hours with the attendant, props and prints included, and clear extras listed before booking.

How it works for a client:
1. The client books online and pays a deposit.
2. We send a short form for the backdrop, print layout and branding.
3. We arrive early, set up and test, and the attendant runs the booth.
4. At the end, we pack up and send a link to the digital gallery.

Gross margin, explained. "Gross margin" is the share of each sale left after paying for prints, props and supplies. Our plan shows about 89% in Year 1. That money pays the attendants, storage, insurance and other bills. Pay is counted separately, under payroll.

Market Analysis

Who will use us:
- Couples, families and hosts of birthdays and graduations.
- Event planners and venues.
- Companies with parties, grand openings and brand events.

Where we will work. Events within about 50 miles of home.

How we sized the plan. Our Year 1 plan needs about 120 private events and 36 corporate events, a few a week at busy times, which three booths can handle. I will check the real numbers by talking to planners before spending money.

Season. Spring through fall and the holidays are busy. The numbers show a yearly average.

Competitive Landscape

Other choices clients have:
1. Other photo booth companies.
2. Event photographers.
3. Disposable cameras and phone photo walls.
4. Other entertainment options.

How we will win clients: an attendant at every event, reliable equipment, a clear package price and a smooth setup. These are promises we have to keep, and any competitor could make them too, so we will measure ourselves on them every week.

Marketing & Sales Strategy

How clients will find us.
- A website with sample galleries, packages and online booking.
- A free Google business listing and wedding and event review sites.
- Venue and planner partnerships and preferred vendor lists.
- Bridal shows and local events with a demo booth.
- A referral thank-you for clients who refer a friend.

Marketing budget. About $6,000 a year in Year 1 (about $500 a month), growing about 8% a year. The logo, website and sample galleries are paid for from startup costs ($4,200).

Operations Plan

How the business runs day to day.

Equipment and storage. Photo booth units with cameras, printers and lighting, backdrops, props, a trailer or van and a storage unit.

A normal event:
1. Confirm the setup details, the venue's rules and the load-in time.
2. Arrive early, set up the booth, test the camera and printer and place the props.
3. The attendant runs the booth, helps guests and keeps prints coming.
4. Pack up, clean the equipment and send the gallery link.

Safety and privacy. We keep cables out of walkways, follow venue rules for power, keep props clean and safe for all ages and clean the booth between events. We keep guest photos private, share them only with the host and delete them after the event unless asked to keep them.

Equipment. About $42,000 to start: three photo booth units, backdrops and props, computers and software and a used trailer or van. We set aside about $4,000 a year after that, and the plan adds a fourth booth in Year 3.

Running costs in Year 1: vehicle fuel and maintenance about $4,200, storage about $3,600, booking software about $2,400, marketing and bridal shows about $6,000, insurance about $2,400, and booth repairs, props and accounting about $6,000. That is $24,600 in all.

Payment. Clients pay a deposit to book and the balance before the event. Corporate clients are invoiced and some pay in about 30 days.

Management & Organization

Who runs the business. Imani Brooks, owner and operations lead. As owner I will book events, run booths, hire and train attendants and handle the money. I plan to pay myself $34,000 a year in salary.

The team. Pay figures include payroll taxes and workers' compensation insurance.
- Event attendant (part-time): one in Year 1, two in Year 2, three in Years 3 and 4 and four in Year 5, at about $17,000 a year each.
- Operations coordinator: one starting in Year 3, at about $32,000 a year.

We hire people who are friendly, on time and good with crowds, train everyone on setup and privacy and run background checks (with the person's permission and following the law) on anyone working at events with children.

People who will help us: a bookkeeper or tax preparer, an insurance agent who understands event vendors, a business attorney for a one-time review of the client contract, and a free mentor from SCORE or the Small Business Development Center (SBDC).

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 to 4 months ahead): talk with at least 15 planners and venues, attend 3 bridal events, line up at least 8 bookings, register the LLC and get an EIN, open a business bank account, get insurance quotes, buy and test the booths, build sample galleries and have an attorney review the client contract. Buy the full set of booths only after the first bookings are in hand.
- Year 1: open with the owner and one attendant, with about 120 private events, $100,200 in sales and a loss of about $0.
- Year 2: add a second attendant, with about 145 private events, $130,670 in sales and a profit of about $6,100.
- Year 3: add a fourth booth and an operations coordinator, with about 215 private events, $202,600 in sales and a profit of about $14,800.
- Year 4: grow planner partnerships, with about 220 private events, $216,360 in sales and a profit of about $22,000.
- Year 5: grow to about 245 private events a year with a team of six, $249,580 in sales and a profit of about $29,400.
Growth depends on booking and keeping clients, earning reviews and keeping equipment reliable, so treat the later years as goals, not promises.

What we check every week: events booked, deposits, on-time setups, equipment failures, average event price, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $72,500.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $52,000, listed item by item in the Startup Costs section: $27,000 for three photo booth units with cameras, printers and lighting, $6,000 for backdrops, props, stands and cases, $4,500 for laptops, tablets and software licenses, $4,500 for used trailer or van, $900 for storage space deposit, $500 for business license and local permits, $2,200 for legal, contract and accounting setup, $4,200 for logo, website and sample galleries, and $2,200 for first insurance payment.
- A cash cushion of about $18,900: about 3 months of running costs. Our cash stays above zero in every year of the plan, but lenders still want a cushion in the bank for slow weeks and surprises. They call this "working capital."
- Together that comes to about $70,900, rounded up to the nearest $500: $71,000.
We are raising $1,500 more than that, $72,500 in all, to leave extra room for loan payments in the first years and for adding a booth.

Where the money comes from:
- My own money: $25,000.
- Amount requested as a loan: $42,500.
- From an investor or partner: $5,000.

Kind of funding we are looking for. An SBA 7(a) small loan through a local bank or community lender, plus investor or partner money. SBA Microloans, which go up to $50,000 through nonprofit lenders, are another place to ask; their repayment times are usually shorter, so the monthly payment would be higher. Investor or partner money is not paid back with interest, but the person gets a share of the business. A family member, a friend, a local investor or a business partner could fill this part. Put any agreement in writing.

How we will pay it back. We expect a loss of about $0 in Year 1 while we build our reviews and bookings, then a profit from Year 2 (about $6,100), growing to about $29,400 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan, and the lowest year-end balance is about $26,700, at the end of Year 1. The loan is planned at 12.75% interest over 10 years, so payments of about $628 a month (about $7,540 a year) are already included in our cash flow. We chose 12.75% as a cautious planning rate. Ask the lender for the real rate, which may be lower or higher.

What we are offering the lender: our equipment as collateral (something the lender can claim if the loan is not repaid) and my personal guarantee (my promise to repay from my own money if the business cannot).

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with one booth, a borrowed van and a simple contract, taking weekend events while keeping your current job. Startup can be roughly $12,000 to $18,000 for a booth, props, insurance and a website. Get your own quotes.
- Phase 2: once you are booked most weekends, add booths and attendants and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or training certificates.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance, or a quote.
- Your contract, package list and sample gallery.
- Proof of insurance, or quotes.
- Letters from planners or venues who would book you.
- Quotes for booths and equipment.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Wedding and Private Event Bookings: about $550 per event in Year 1, rising to $630; about $60 per event in direct costs, rising to $68; about 120 events in Year 1, growing to 245.
- Corporate and Brand Activation Bookings: about $950 per event in Year 1, rising to $1,070; about $100 per event in direct costs, rising to $112; about 36 events in Year 1, growing to 89.
- Pay: Owner / Operations Lead $34,000 (1/1/1/1/1); Event Attendant (part-time) $17,000 (1/2/3/3/4); Operations Coordinator $32,000 (0/0/1/1/1). The numbers in parentheses are how many people we plan to have in Years 1 through 5. Pay figures are yearly and include payroll taxes and workers' compensation.
- Other yearly costs in Year 1: vehicle fuel and maintenance $4,200, storage space $3,600, booking software $2,400, marketing and bridal shows $6,000, business and equipment insurance $2,400, and booth repairs, props and accounting $6,000. These grow between 6% and 10% a year as the business grows.
- Clients pay a deposit and the balance before the event, but corporate clients are invoiced. At the end of Year 1 about $10,020 (10% of Year 1 sales) is owed to us by those clients.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs