FixPoint Phone and Device Repair

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

FixPoint Phone and Device Repair is a small repair shop in Florida. We fix cracked screens, weak batteries, broken charging ports and water-damaged phones and tablets, usually while the customer waits, and we sell cases, chargers and refurbished devices. Our customers are people who rely on their phones and cannot be without them for long.

The problem is simple. A broken phone is an emergency, and sending it away for repair can take days and cost more than the phone is worth. We give a clear price up front, repair most common problems in under an hour, test the phone with the customer before they leave and back every repair with a written warranty.

Here is what our numbers show. We expect sales of $178,650 in Year 1, growing to $549,900 by Year 5 as we add a technician and grow repeat and referral customers. We expect a profit of about $15,800 in Year 1, growing to about $83,500 by Year 5.

We need $50,000 in total. That covers $24,400 in startup costs (repair tools and testing equipment, a counter and display, opening parts and accessories, the lease deposit, insurance and signage) and a cash cushion for the first months. I am putting in $12,000 of my own money, and I am asking for a $30,000 SBA loan plus $8,000 from an investor or partner.

I am Priya Nair, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

FixPoint Phone and Device Repair will be a limited liability company (LLC) in Florida, owned by Priya Nair. An LLC is a business type that generally keeps your home and savings separate from the business's debts and lawsuits, although a lender may still ask for a personal guarantee. A business attorney or the Small Business Development Center (SBDC) can explain how it works in our state.

What we believe. Respect the customer's data, be honest about what is wrong, and never charge for a repair that did not work.

What we offer:
- Screen and battery repairs. The most common repairs, done while the customer waits.
- Charging port, water damage and other repairs. Repairs that take more time or skill, with a free diagnosis and a written price first.
- Cases, chargers and screen protectors. Everyday accessories with a fair markup.
- Refurbished phones and tablets. Used devices that we test, clean and sell with a short warranty.
- Later, as we grow: laptop and game console repair and a small trade-in program. The numbers in this plan do not include these.

The space. In Year 1 we will lease a small storefront or kiosk of about 700 square feet with a repair bench, a counter and a display. We budget $18,000 a year ($1,500 a month) for rent and utilities, and the plan assumes this grows about 8% a year.

Licenses and insurance. We will register the LLC with the state, get a business license, an EIN (the business tax number from the IRS, free at irs.gov) and a sales tax registration. Because we will sell used devices, I will ask the state and city whether a secondhand dealer license or record-keeping is required and will keep a record of every device we buy or sell. We will carry general liability, property and garage-keeper style coverage for customers' devices while they are in our care, plus workers' compensation once we hire. We will not call ourselves an authorized service provider of any brand unless we are one, and we will use brand names only to say what a device is.

Where things stand today. This plan is my starting point. Before I sign a lease or buy equipment, I will visit at least 5 repair shops and 3 parts suppliers to compare prices, ask at least 20 people what they paid for their last repair, and count foot traffic at the location. If the numbers do not match this plan, I will change the plan before I spend money.

Problem & Opportunity

A broken phone is stressful, and repair choices are often poor.

1. Time without a phone. People need their phones for work, school, directions and calls, and repairs that take days are a hardship.
2. High prices. Manufacturer repairs and some stores charge a lot, and some customers decide to buy a new phone instead.
3. Fear about data. Customers worry about photos, messages and passwords when a stranger repairs their phone.
4. Poor parts and no warranty. Some shops use cheap parts, do not test the repair and offer no warranty.
5. Surprise charges. A quote that grows after the phone is opened leaves customers feeling cheated.

How we will find out if people want this before we spend money. I will count foot traffic at the location, ask at least 20 people about their last repair and what they would pay, and visit nearby shops to see what they charge and how long they take. Our Year 1 plan needs about 1,100 screen and battery repairs, about 320 other repairs and about 1,500 accessories, so I will ask local businesses, schools and phone stores about referrals before opening.

Products & Services

What we sell. We have four lines of business, each priced simply.

1. Screen and battery repairs. The plan assumes an average of about $98 per repair in Year 1, rising to about $110 by Year 5. Parts and supplies cost about $34 per repair in Year 1. We expect about 1,100 repairs in Year 1 (about 21 a week), growing to about 2,900 a year by Year 5.
2. Charging port, water damage and other repairs. The plan assumes about $85 per repair in Year 1, rising to about $97, with about $22 per repair in parts. We expect about 320 repairs in Year 1, growing to about 900.
3. Cases, chargers and screen protectors. The plan assumes about $18 per item in Year 1, rising to about $20, with about $6.50 per item in cost. We expect about 1,500 items in Year 1, growing to about 3,900.
4. Refurbished phones and tablets. The plan assumes about $185 per device in Year 1, rising to about $205, with about $112 per device in the cost of buying and refurbishing it. We expect about 90 devices in Year 1, growing to about 320.

Our prices. A posted price list for the most common repairs by model, and a free diagnosis with a written quote for everything else. The quote does not change without the customer's approval.

How it works for a customer:
1. The customer walks in, and we check the phone, explain the problem and give a written price.
2. The customer signs a short repair form that lists the problem, the price, the warranty and what we are not responsible for, and we note any damage already on the phone.
3. We repair the phone at the bench, test every function with the customer and ask for the customer's approval before they pay.
4. The repair is covered by a written warranty on the part and the work, and if it fails within the warranty we fix it free.
5. We ask for a review and offer a discount on the next visit.

Gross margin, explained. "Gross margin" is the share of each sale left after paying for parts, accessories and the cost of devices we resell. Our plan shows about 64% in Year 1. That money pays the team, rent, software, insurance and other bills. Team pay is counted separately, under payroll.

Market Analysis

Who will use us:
- Everyday phone users with cracked screens, weak batteries or charging problems.
- Students and young adults who need a quick, low-cost repair.
- Small businesses and workers who cannot afford downtime on a work phone.
- Parents who want a low-cost refurbished phone or tablet for a child.

Where we will work. Customers within about 15 minutes of the shop. A walk-in location with visibility and parking matters more than almost anything else.

How we sized the plan. Our Year 1 plan needs about 21 screen and battery repairs a week, plus other repairs, accessories and some refurbished devices. That is about 4 repairs on a normal day, which one technician can do with time for testing and paperwork. I will check the real numbers by counting foot traffic and talking to nearby businesses before spending money.

Season. Back to school, the holidays and the weeks after a new phone launch are busy. The numbers show a yearly average, and we plan ahead with stock of common screens and batteries.

We are careful on purpose. The plan assumes one technician in Year 1, so repairs are tested and well done.

Competitive Landscape

Other choices customers have:
1. Manufacturer and carrier repair. Trusted but often slow and expensive.
2. Other independent repair shops. Many are good, so speed, price and warranty matter.
3. Mall kiosks and chains. Convenient, but quality and staff vary.
4. Mail-in repair services, which are cheap but slow.
5. Doing it themselves with a kit, which can be risky for a phone with water seals and delicate parts.
6. Buying a new or used phone instead.

How we will win customers: a free diagnosis, a written price, repairs while you wait, a tested phone and a written warranty. These are promises we have to keep, and any competitor could make them too, so we will measure ourselves on them every week.

Marketing & Sales Strategy

How customers will find us.
- A free Google business listing with photos and reviews, which matters most because many customers search "phone repair near me" when a phone breaks.
- A visible sign and window display with a posted price list.
- Local partnerships. Schools, small businesses, apartment communities and phone stores that do not repair phones.
- A referral thank-you. A customer who refers a friend gets a discount on their next visit.
- Social media photos of repairs and a simple website with prices and a booking form.

Marketing budget. About $4,800 a year in Year 1 (about $400 a month), growing about 10% a year. The sign, website and photos are paid for from startup costs ($2,400).

Operations Plan

How the business runs day to day.

The space and layout. A front counter with a display of cases and chargers, a repair bench in view of the customer, a locked cabinet for devices waiting for pickup, a parts storage area and a back room for refurbishing.

A normal day:
1. Open the shop, check the repair list, test equipment and review parts orders.
2. Greet each customer, diagnose the phone, give a written quote and start the repair with approval.
3. Test every function with the customer before payment, and give the written warranty.
4. Close: lock all devices in the cabinet, count the register, order parts and note tomorrow's repairs.

Data and privacy. We do not look through a customer's photos, messages or accounts. We ask customers to back up their phone and remove or share only the passcode we need, and we record that on the repair form. We never keep passcodes after the repair and we never copy data. If a phone shows signs of being stolen or reported lost, we follow the law and the shop's policy.

Used devices. We buy devices only from sellers who show identification, check the device against stolen and blocked lists, and keep a record of each purchase. We erase and test every device before sale and label it clearly as refurbished.

Safety and waste. Batteries can be a fire risk, so swollen batteries are stored in a fireproof container and never thrown in the trash. We recycle old batteries and screens through a licensed recycler.

Equipment. About $9,500 to start: a micro-soldering station and tool sets, testing devices and diagnostic tools, a counter, display cases and a point-of-sale computer. We set aside about $2,000 a year after that to replace and add tools as we grow.

Running costs in Year 1: rent and utilities about $18,000, point-of-sale and card fees about $3,600, marketing about $4,800, insurance about $2,400, tools, parts storage and supplies about $2,400, and accounting, licenses and legal about $2,400. That is $33,600 in all.

Payment. Most customers pay by card at pickup, so what is owed to us is small, mostly card payments not yet in the bank. Parts suppliers give us short payment terms, so we keep a cushion of cash.

Management & Organization

Who runs the business. Priya Nair, owner and lead technician. As owner I will repair devices, manage parts and suppliers, train technicians and handle the money side of the business. I plan to pay myself $38,000 a year in salary.

The team. Pay figures include payroll taxes and workers' compensation insurance.
- Technician (full-time): none in Year 1, one in Year 2, two in Year 3 and three in Years 4 and 5, at about $33,000 a year each.
- Counter associate (part-time): one in Years 1 and 2, two in Years 3 and 4 and three in Year 5, at about $17,000 a year each (about 20 hours a week).

We hire people who are careful, honest and good with customers, train everyone on the same written repair, data and warranty steps, and run background checks (with the person's permission and following the law) on anyone who handles customers' devices.

People who will help us: a bookkeeper or tax preparer, an insurance agent who understands repair shops, a business attorney for a one-time review of the repair form and the lease, and a free mentor from SCORE or the Small Business Development Center (SBDC).

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 to 5 months ahead): visit repair shops and parts suppliers, count foot traffic and ask at least 20 people about their last repair, confirm secondhand dealer and recycling rules, register the LLC and get an EIN, open a business bank account, get insurance quotes, find a space, have an attorney review the lease and repair form, and test the repair process on practice devices. Sign the lease only after the foot traffic counts and the supplier prices are in hand.
- Year 1: open with the owner as technician and one part-time counter associate, with about 21 screen and battery repairs a week, $178,650 in sales and a profit of about $15,800.
- Year 2: add our first full-time technician, with about 1,700 screen and battery repairs a year, $294,160 in sales and a profit of about $44,600.
- Year 3: two technicians and a second counter associate, with about 2,200 screen and battery repairs a year, $392,530 in sales and a profit of about $51,400.
- Year 4: three technicians, with about 2,600 screen and battery repairs a year, $477,650 in sales and a profit of about $64,500.
- Year 5: grow to about 2,900 screen and battery repairs a year with a team of seven, $549,900 in sales and a profit of about $83,500.
Growth depends on winning repeat customers, keeping parts in stock and hiring careful technicians, so treat the later years as goals, not promises.

What we check every week: repairs completed, repair time, warranty returns, average ticket, accessory sales per repair, refurbished devices sold, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $50,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $24,400, listed item by item in the Startup Costs section: $4,200 for micro-soldering station, heat plates, separator and tool sets, $2,200 for testing devices, diagnostic tools and parts organizers, $3,100 for counter, display cases, computer and point-of-sale, $4,300 for opening stock of parts, cases and chargers, $2,000 for paint, lighting and security camera setup, $3,000 for lease deposit and first month of rent, $700 for business license and local permits, $1,500 for legal and accounting setup, $2,400 for sign, website and photos, and $1,000 for first insurance payment.
- A cash cushion of about $22,200: about 3 months of running costs. Our cash stays above zero in every year of the plan, but lenders still want a cushion in the bank for slow weeks and surprises. They call this "working capital."
- Together that comes to about $46,600, rounded up to the nearest $500: $47,000.
We are raising $3,000 more than that, $50,000 in all, to leave extra room for loan payments in the first years and for the parts stock needed before repairs ramp up.

Where the money comes from:
- My own money: $12,000.
- Amount requested as a loan: $30,000.
- From an investor or partner: $8,000.

Kind of funding we are looking for. An SBA 7(a) small loan through a local bank or community lender, plus investor or partner money. SBA Microloans, which go up to $50,000 through nonprofit lenders, are another place to ask; their repayment times are usually shorter, so the monthly payment would be higher. Investor or partner money is not paid back with interest, but the person gets a share of the business. A family member, a friend, a local investor or a business partner could fill this part. Put any agreement in writing.

How we will pay it back. We expect a profit of about $15,800 in Year 1, growing to about $83,500 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan, and the lowest year-end balance is about $58,700, at the end of Year 1. The loan is planned at 12.75% interest over 10 years, so payments of about $444 a month (about $5,322 a year) are already included in our cash flow. We chose 12.75% as a cautious planning rate. Ask the lender for the real rate, which may be lower or higher.

What we are offering the lender: our equipment as collateral (something the lender can claim if the loan is not repaid) and my personal guarantee (my promise to repay from my own money if the business cannot).

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with a repair bench at a flea market, a cell phone store that does not offer repairs, or a booth in a shared retail space (check the local rules), repairing screens and batteries on weekends while keeping your current job. Startup can be roughly $4,000 to $6,000 for tools, parts, insurance and a simple sign. Get your own quotes.
- Phase 2: once you have steady repairs, lease a small storefront, hire a part-time helper and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or training certificates.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance, or a quote.
- Your repair form, warranty terms and price list.
- A letter or quote for the space, and the lease once you have it.
- Supplier price quotes for parts and accessories.
- Quotes for the tools and equipment.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Screen and Battery Repairs: about $98 per repair in Year 1, rising to $110; about $34 per repair in direct costs, rising to $38; about 1,100 repairs in Year 1, growing to 2,900.
- Charging Port, Water Damage and Other Repairs: about $85 per repair in Year 1, rising to $97; about $22 per repair in direct costs, rising to $26; about 320 repairs in Year 1, growing to 900.
- Cases, Chargers and Screen Protectors: about $18 per item in Year 1, rising to $20; about $6.50 per item in direct costs, rising to $7.30; about 1,500 items in Year 1, growing to 3,900.
- Refurbished Phones and Tablets: about $185 per device in Year 1, rising to $205; about $112 per device in direct costs, rising to $124; about 90 devices in Year 1, growing to 320.
- Pay: Owner / Lead Technician $38,000 (1/1/1/1/1); Technician (full-time) $33,000 (0/1/2/3/3); Counter Associate (part-time) $17,000 (1/1/2/2/3). The numbers in parentheses are how many people we plan to have in Years 1 through 5. Pay figures are yearly and include payroll taxes and workers' compensation.
- Other yearly costs in Year 1: shop rent & utilities $18,000, point-of-Sale and card fees $3,600, marketing $4,800, business insurance $2,400, tools, parts storage & supplies $2,400, and accounting, licenses & legal $2,400. These grow between 5% and 18% a year as the business grows.
- Most customers pay by card when they pick up their device. At the end of Year 1 about $1,787 (1% of Year 1 sales) is card payments still on the way to our bank.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs