Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Clearpath Academy is an online school for working professionals in Tampa, Florida, owned by Monica and David Reyes. We sell short, practical courses, run a members community with live coaching and license training to small teams.
Why this fits. More people learn online and employers value practical skills, but many courses are long, unsupported and generic. A focused school with short lessons, live help and clear prices can serve working adults well.
Here is what our numbers show. In Year 1 we plan about 600 course enrollments, 1,200 member-months and 8 team licenses. That brings in sales of $162,600, growing to $630,024 by Year 5. We expect a profit of about $27,600 in Year 1, a profit of about $68,200 in Year 2, a profit of about $112,200 in Year 3 and a profit of about $212,800 by Year 5. Advertising, course production and our own pay are our largest costs, and the plan counts all of them.
We need $65,000 in total. Of that, $38,800 is startup costs (recording equipment, laptops, course production, licensing and insurance, branding and a website, platform setup and launch advertising), and the rest is cash for the first months. We are putting in $20,000 of our own savings and asking for a $45,000 SBA 7(a) loan.
We are Monica and David Reyes, owners of Clearpath Academy. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Clearpath Academy will be a limited liability company (LLC) in Tampa, Florida, owned and run by Monica and David Reyes. Monica is a certified project manager and trainer who has taught working professionals for years. David handles marketing, the platform and the books.
What we do:
- Self-paced online courses in project management and workplace skills.
- A members community with live coaching calls.
- Certification prep and practice exams.
- Team training licenses for small companies.
- Templates, checklists and workbooks.
Who we serve: Working adults, career changers, small business owners and small companies that want practical skills training.
Licensing and insurance. We will register the LLC, carry general liability and professional liability insurance, use clear terms of service and a refund policy and follow privacy rules for student data and payments. We make no promises about jobs or salaries.
Our promise. Clear lessons, real examples and support when you get stuck.
Where things stand today. The business plan, course outline and price list are written. The next steps are the first course, the platform and the first students.
Problem & Opportunity
Many professionals want to build new skills and find courses that are long, dull or too general to apply at work.
What customers run into:
1. Courses that are too long and full of theory.
2. No one to ask when you get stuck.
3. Certification prep that is confusing and costly.
4. Training that does not fit a busy schedule.
Why it matters. Skills open doors at work, and people learn best when lessons are short, practical and supported.
Products & Services
Clearpath will be the school working adults trust for practical skills.
What makes us different:
1. Short lessons with real examples.
2. Live coaching calls for members.
3. Practice exams and templates.
4. Fair prices and refunds.
5. Team licenses for small companies.
How a student works:
1. A student finds a course and enrolls online.
2. The student watches lessons and uses the templates.
3. Members join live coaching calls and ask questions.
4. We follow up with feedback and the next course.
Why customers stay. Students continue into more courses and recommend them to coworkers.
Market Analysis
Who we serve:
- Working adults who want to move up.
- Career changers.
- Small business owners.
- Companies that train small teams.
How we sized the market. Our Year 1 plan is about 600 course enrollments, 1,200 member-months and 8 team licenses, a small share of the people who buy online professional training. Replace this estimate with your own research on your audience and competitors.
Why now. More people learn online and employers value practical skills. A focused, supported course can stand out from large catalogs. Employers also reimburse training, and short courses that fit around a work schedule are far easier for busy people to finish than long programs.
Competitive Landscape
What customers can do today:
1. Large course marketplaces. Wide and impersonal.
2. University online programs. Strong and costly.
3. Free videos. Plentiful and uneven.
4. Professional associations. Credible and expensive.
5. In-person training. Personal and costly.
Where we fit. Clearpath will be a focused school with practical lessons, live help and clear pricing.
Marketing & Sales Strategy
How customers will find us.
Before opening:
- Build an email list with free lessons and checklists.
- Post short videos and tips on social media.
- Set up the course platform, website and payment system.
- Offer founding student pricing.
After opening:
- Ask students for reviews.
- Offer referral credits.
- Host monthly live sessions.
- Partner with professional groups.
- Share student stories with permission.
What we will measure. How students heard about us, how many visitors enroll and how many members stay.
Operations Plan
How the business will run.
Season and schedule. Courses are available any time. Enrollment peaks in January and fall, and we plan launches and live events around those months.
Team. Monica teaches and creates courses. A community manager joins in Year 2, and we add support staff as students grow.
Quality and safety. We protect student data and payments with secure platforms and follow privacy rules. We moderate community spaces and keep a clear code of conduct.
Equipment. We will buy a camera, microphone and lighting for recording and laptops and editing equipment.
Paperwork and money. Students pay at checkout by card, and team licenses are paid by invoice before access starts. We follow up on anything unpaid after one week. We keep the books in simple accounting software and set aside money for taxes and insurance every month.
Management & Organization
The people who will run Clearpath Academy.
Monica Reyes, owner and lead instructor. She designs and teaches the courses. David Reyes, owner and operations lead. He handles the platform, marketing and the books. (Replace this paragraph with your own background.)
Team. One community manager from Year 2, growing to four, each trained on student support.
Office. David handles the office with part-time help as students grow.
Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner / Lead Instructor $50,000; community Manager $36,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (3 months ahead): register the LLC, record the first course, set up the platform and payments and build the first email list.
- Year 1: about 1,808 enrollments, member-months and licenses with Monica teaching; $162,600 in sales and a profit of about $27,600.
- Year 2: about 3,312 and a community manager; $269,532 in sales and a profit of about $68,200.
- Year 3: about 4,816 and a second manager; $382,768 in sales and a profit of about $112,200.
- Year 4: about 6,320 and a second course; $502,320 in sales and a profit of about $160,700.
- Year 5: about 7,824 and a third course; $630,024 in sales and a profit of about $212,800.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: enrollments, member counts, course completion, refunds, advertising cost per student and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $65,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $38,800, listed item by item in the Startup Costs section: $4,500 for camera, microphone and lighting, $3,500 for laptops and editing equipment, $12,000 for course creation and production, $2,000 for LLC filing and attorney review of terms, $1,800 for liability insurance, first payment, $3,500 for branding and website, $8,000 for launch advertising, $3,500 for platform setup and first year.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $25,500: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $25,500, and the three pieces add up to about $64,300, rounded up to the nearest $500: $64,500.
We are raising $500 more than that, $65,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $77,700, at the end of Year 1.
Where the money comes from:
- Our own money: $20,000.
- SBA 7(a) loan: $45,000.
Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment as collateral.
How we will pay it back. We expect a profit of about $27,600 in Year 1, a profit of about $68,200 in Year 2, a profit of about $112,200 in Year 3, a profit of about $160,700 in Year 4 and a profit of about $212,800 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $607 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: the equipment and a personal guarantee.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: launch one flagship course and the community, which lowers the startup costs and the loan.
- Phase 2: once the first course sells steadily, add courses and team licenses and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your business license and proof of insurance.
- A sample course outline and terms of service.
- Quotes for the recording equipment.
- A list of channels where you plan to reach students.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Course Enrollments: about $197 in Year 1, rising to $222; about $25 in direct costs, rising to $28; about 600 in Year 1, growing to 1,800.
- Community Memberships (per month): about $29 in Year 1, rising to $33; about $3 in direct costs, rising to $3; about 1,200 in Year 1, growing to 6,000.
- Team Training Licenses: about $1,200 in Year 1, rising to $1,351; about $100 in direct costs, rising to $113; about 8 in Year 1, growing to 24.
- A course enrollment averages about $197, a community membership about $29 a month and a team license about $1,200.
- Prices rise about 3% a year.
- Equipment ($8,000 in Year 1) covers a camera, microphone and lighting and laptops and editing equipment, and later years ($1,500, $2,500, $2,000 and $3,000) replace and add equipment.
- Pay (a full year, per person): owner / Lead Instructor $50,000; community Manager $36,000.
- Other yearly costs in Year 1: platform and Software $9,000, advertising $30,000, content and Video Production $8,000, insurance $2,000, admin $3,000. These grow between 4% and 20% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $6,504 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Camera, microphone and lighting | Equipment | $4,500 |
| Laptops and editing equipment | Equipment | $3,500 |
| Course creation and production | Professional Services | $12,000 |
| LLC filing and attorney review of terms | Legal & Professional | $2,000 |
| Liability insurance, first payment | Insurance | $1,800 |
| Branding and website | Signage & Branding | $3,500 |
| Launch advertising | Marketing | $8,000 |
| Platform setup and first year | Software & Technology | $3,500 |
| Total | $38,800 | |