Mobilepetgrooming

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Executive Summary

Waggin' Wheels Mobile Pet Grooming is a mobile pet grooming business in Texas. We drive a fully equipped grooming van to the customer's home and bathe, brush, trim and style dogs and cats one at a time, without a kennel and without the pet leaving the driveway. Our customers are busy owners, seniors and people with anxious pets who want grooming without the stress.

The problem is simple. Salon grooming means drop-off, long waits and noisy rooms with many animals, which can stress pets. We groom one pet at a time at the door, so the pet is calm and the owner saves a trip.

Here is what our numbers show. We expect sales of $78,200 in Year 1, growing to $218,880 by Year 5 as we add groomers and regular clients. We expect a loss of about $3,000 in Year 1 while we build our client list, then a profit from Year 2 (about $3,500), growing to about $24,700 by Year 5.

We need $77,500 in total. That covers $63,000 in startup costs (a converted grooming van, a tub and dryers, a water and power system, opening supplies, insurance and branding) and a cash cushion for the first months. I am putting in $20,000 of my own money, and I am asking for a $52,500 SBA loan plus $5,000 from an investor or partner.

I am Brianna Cole, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Waggin' Wheels Mobile Pet Grooming will be a limited liability company (LLC) in Texas, owned by Brianna Cole. An LLC is a business type that generally keeps your home and savings separate from the business's debts and lawsuits, although a lender may still ask for a personal guarantee. A business attorney or the Small Business Development Center (SBDC) can explain how it works in our state.

What we believe. A pet's comfort comes first. We go slowly, never use force and tell owners if a pet is too stressed to finish.

What we offer:
- Full groom appointments. Bath, blow dry, haircut and finishing.
- Bath, brush, nail trim and add-ons. Shorter visits for pets that need only a bath, nails or special treatments.
- Later, as we grow: a second van and subscription grooming plans. The numbers in this plan do not include these.

The base. We work from the van and park it at home. We budget $1,800 a year for water, dump fees and parking in Year 1.

Licenses and insurance. We will register the LLC with the state, get a business license and an EIN (the business tax number from the IRS, free at irs.gov), and ask the city whether mobile grooming needs a permit and where wastewater may be dumped. Pet grooming is not licensed in most states, but rules vary, so I will confirm. We will carry general liability and care, custody and control insurance that covers pets in our care, commercial auto insurance and workers' compensation once we hire.

Where things stand today. This plan is my starting point. Before I sign a lease or buy equipment, I will ask at least 30 pet owners what they pay for grooming and what they dislike, visit at least 5 salons and mobile groomers and line up at least 25 clients who say they would book. If the numbers do not match this plan, I will change the plan before I spend money.

Problem & Opportunity

Grooming a pet can be stressful for the pet and the owner.

1. Anxious pets. Noisy salons with many animals can be scary for a pet.
2. Long waits. Drop-off can take half a day.
3. Mobility. Seniors and people without cars find it hard to take a pet to a salon.
4. Hard to book. Good groomers are booked weeks ahead.
5. Safety worries. Owners want to know their pet is watched closely.

How we will find out if people want this before we spend money. I will ask at least 30 pet owners what they pay and want and line up at least 25 clients. Our Year 1 plan needs about 530 full grooms and 410 shorter visits.

Products & Services

What we sell. We have two services, each priced simply.

1. Full groom appointments. The plan assumes an average of about $105 per groom in Year 1, rising to about $117 by Year 5. Shampoo, supplies, laundry and blades cost about $11 per groom. We expect about 530 grooms in Year 1 (about 10 a week), growing to about 1,300 a year by Year 5.
2. Bath, brush, nail trim and add-ons. The plan assumes about $55 per visit in Year 1, rising to about $63, with about $6 per visit in supplies. We expect about 410 visits in Year 1, growing to about 1,060.

Our prices. A posted price by size and coat type, with extra fees only for matted coats or special care, agreed before we start.

How it works for a client:
1. The owner books online and tells us about the pet's size, coat and health.
2. We arrive at the booked time and meet the pet, checking for skin problems and the owner's wishes.
3. We groom in the van with the owner nearby if they like, with breaks as needed.
4. The pet returns home clean and calm, and we book the next visit in four to eight weeks.

Gross margin, explained. "Gross margin" is the share of each sale left after paying for shampoo, supplies, laundry and blades. Our plan shows about 89% in Year 1. That money pays the groomers, van costs, insurance and other bills. Pay is counted separately, under payroll.

Market Analysis

Who will use us:
- Dog and cat owners who want convenient grooming.
- Seniors and people with limited mobility.
- Owners of anxious or older pets.

Where we will work. Clients within about 20 to 25 minutes of home.

How we sized the plan. Our Year 1 plan needs about 10 full grooms a week, a few a day, which one groomer can handle. I will check the real numbers by asking owners before spending money.

Season. Spring and summer are busy, and holidays bring a rush. The numbers show a yearly average.

Competitive Landscape

Other choices owners have:
1. Salons and big-box grooming centers.
2. Other mobile groomers.
3. Veterinary clinics with grooming.
4. Doing it themselves.

How we will win clients: one pet at a time, a calm van, careful handling and a written price. These are promises we have to keep, and any competitor could make them too, so we will measure ourselves on them every week.

Marketing & Sales Strategy

How clients will find us.
- Photos on social media, posted with the owner's permission.
- A free Google business listing with reviews and online booking.
- Neighborhood groups, vets and pet stores.
- A first-groom discount and a referral thank-you.
- Van lettering, which advertises in every neighborhood we serve.

Marketing budget. About $3,600 a year in Year 1 (about $300 a month), growing about 8% a year. The van wrap, website and photos are paid for from startup costs ($4,200).

Operations Plan

How the business runs day to day.

The van. A grooming tub, a table with an arm, dryers, a water tank and heater, a generator or shore power and storage.

A normal day:
1. Check the van, water and supplies and review the day's pets.
2. Arrive, meet the pet, check coat and skin and confirm what the owner wants.
3. Bathe, dry, trim and finish with the pet safely secured and watched at all times.
4. Clean and disinfect tools and the van between pets, and drain wastewater legally.

Care and safety. We never leave a pet alone on the table or in the dryer, we use gentle handling, stop if a pet is distressed or overheated and tell the owner honestly. We ask owners about vaccinations and health, and we call a veterinarian if a pet shows signs of an emergency. We do not diagnose or treat medical conditions.

Equipment. About $52,000 to start: a converted step van, a tub, table and dryers, and a water, heater and power setup. We set aside about $3,000 a year after that for maintenance and replacement.

Running costs in Year 1: van fuel and maintenance about $6,000, business and garage liability insurance about $3,600, marketing about $3,600, booking software and card fees about $2,400, water, dump and parking fees about $1,800, and accounting, licenses and legal about $2,400. That is $19,800 in all.

Payment. Owners pay by card at the end of the groom, so what is owed to us is small.

Management & Organization

Who runs the business. Brianna Cole, owner and lead groomer. As owner I will groom, book clients and handle the money. I plan to pay myself $36,000 a year in salary.

The team. Pay figures include payroll taxes and workers' compensation insurance.
- Groomer (full-time): none in Year 1, one in Years 2 and 3 and two in Years 4 and 5, at about $32,000 a year each.
- Grooming assistant (part-time): one starting in Year 3, at about $18,000 a year.

We hire people who are gentle and experienced with animals, train everyone on handling and safety and run background checks (with the person's permission and following the law) on anyone who works at clients' homes.

People who will help us: a bookkeeper or tax preparer, an insurance agent who understands pet businesses, a business attorney for a one-time review of the client agreement, and a free mentor from SCORE or the Small Business Development Center (SBDC).

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 to 5 months ahead): ask at least 30 pet owners what they pay and line up at least 25 clients, confirm permit and wastewater rules, register the LLC and get an EIN, open a business bank account, get insurance quotes, buy and convert the van and practice on friends' pets to build a portfolio. Buy the van only after the clients are lined up.
- Year 1: open with the owner, with about 10 full grooms a week, $78,200 in sales and a loss of about $3,000.
- Year 2: add our first full-time groomer, with about 810 full grooms a year, $124,530 in sales and a profit of about $3,500.
- Year 3: add a grooming assistant, with about 985 full grooms a year, $156,830 in sales and a profit of about $10,300.
- Year 4: add a second full-time groomer, with about 1,270 full grooms a year, $208,830 in sales and a profit of about $19,800.
- Year 5: grow to about 1,300 full grooms a year with a team of four, $218,880 in sales and a profit of about $24,700.
Growth depends on booking and keeping regular clients and hiring gentle, reliable groomers, so treat the later years as goals, not promises.

What we check every week: grooms completed, rebooking rate, average ticket, no-shows, complaints, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $77,500.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $63,000, listed item by item in the Startup Costs section: $34,000 for used step van converted into a grooming salon, $9,000 for grooming table, tub, dryers and tools, $9,000 for water tank, heater, generator and power setup, $3,000 for opening shampoos, towels and supplies, $600 for business license and local permits, $1,500 for legal and accounting setup, $4,200 for van wrap, website and photos, and $1,700 for first insurance payment.
- A cash cushion of about $14,000: about 3 months of running costs. Our cash stays above zero in every year of the plan, but lenders still want a cushion in the bank for slow weeks and surprises. They call this "working capital."
- Together that comes to about $77,000, rounded up to the nearest $500: $77,000.
We are raising $500 more than that, $77,500 in all, to leave extra room for loan payments in the first years and for van repairs.

Where the money comes from:
- My own money: $20,000.
- Amount requested as a loan: $52,500.
- From an investor or partner: $5,000.

Kind of funding we are looking for. An SBA 7(a) small loan through a local bank or community lender, plus investor or partner money. Investor or partner money is not paid back with interest, but the person gets a share of the business. A family member, a friend, a local investor or a business partner could fill this part. Put any agreement in writing.

How we will pay it back. We expect a loss of about $3,000 in Year 1 while we build our client list, then a profit from Year 2 (about $3,500), growing to about $24,700 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan, and the lowest year-end balance is about $28,600, at the end of Year 1. The loan is planned at 12.75% interest over 10 years, so payments of about $776 a month (about $9,314 a year) are already included in our cash flow. We chose 12.75% as a cautious planning rate. Ask the lender for the real rate, which may be lower or higher.

What we are offering the lender: our equipment as collateral (something the lender can claim if the loan is not repaid) and my personal guarantee (my promise to repay from my own money if the business cannot).

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with a smaller setup in a vehicle you already own (check your insurance) or in a rented salon station, grooming a few pets a week while keeping your current job. Startup can be roughly $8,000 to $15,000 for tools, supplies, insurance and a website. Get your own quotes.
- Phase 2: once you are booked weeks ahead, convert a van and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or training certificates.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance, or a quote.
- Your price list, client agreement and vaccination policy.
- Before-and-after photos.
- Proof of insurance, or quotes.
- Quotes for the van and equipment.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Full Groom Appointments: about $105 per groom in Year 1, rising to $117; about $11 per groom in direct costs, rising to $12.20; about 530 grooms in Year 1, growing to 1,300.
- Bath, Brush, Nail Trim and Add-Ons: about $55 per visit in Year 1, rising to $63; about $6 per visit in direct costs, rising to $6.80; about 410 visits in Year 1, growing to 1,060.
- Pay: Owner / Lead Groomer $36,000 (1/1/1/1/1); Groomer (full-time) $32,000 (0/1/1/2/2); Grooming Assistant (part-time) $18,000 (0/0/1/1/1). The numbers in parentheses are how many people we plan to have in Years 1 through 5. Pay figures are yearly and include payroll taxes and workers' compensation.
- Other yearly costs in Year 1: van fuel and maintenance $6,000, business and garage liability insurance $3,600, marketing $3,600, booking software and card fees $2,400, water, dump and parking fees $1,800, and accounting, licenses & legal $2,400. These grow between 5% and 12% a year as the business grows.
- Owners pay by card at the end of the groom. At the end of Year 1 about $1,564 (2% of Year 1 sales) is card payments still on the way to our bank.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs