Iron Crane Martial Arts Academy

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Iron Crane Martial Arts Academy is a family martial arts school in Illinois. We teach children, teens and adults in small, age-grouped classes that build fitness, focus, respect and confidence. Students earn belts through regular testing, and families join a school that cares as much about character as technique.

Why this fits. Parents look for activities that keep children active, teach self-control and give them a place to belong. Adults want a workout that is also a skill. A school that is safe, well organized and clear about prices earns students who stay for years and families who tell their friends. Memberships are steady, which makes income easy to forecast once the school is full.

Here is what our numbers show. In Year 1 we plan about 1,400 student-months of membership (about 117 students on average), 250 belt tests and gear purchases and 60 camps, parties and seminars. That brings in sales of $222,100, growing to $592,571 by Year 5 as enrollment grows to about 275 students. We expect a loss of about $13,800 in Year 1 because the lease, floor and instructors are paid before the classes fill, then a profit of about $48,800 in Year 2, $67,400 in Year 3 and $119,100 by Year 5. Rent and instructor pay are our biggest costs, and the plan counts all of them.

We need $115,000 in total. Of that, $57,800 is startup costs (mats, bags and pads, mirrors and a sound system, front desk furniture, software, the lease deposit, licenses, uniforms and gear to sell, signs and insurance), and the rest is cash for the first months. I am putting in $75,000 of my own savings and asking for a $40,000 SBA 7(a) loan.

I am Dominic Park, the owner and head instructor, with fifteen years of training and twelve of teaching, including six years running the children's program at another school. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Iron Crane Martial Arts Academy is a small, independently owned martial arts school in Illinois, planned as a limited liability company (LLC). We serve families and adults in our city and the neighborhoods around it from a leased training hall with two mat areas and a lobby.

Our mission. To teach martial arts that build strong bodies, calm minds and good character, in a school where everyone is respected.

What we believe. Martial arts are about discipline and respect first. We teach safe technique, control and courtesy, we celebrate progress at every belt and we never use fear or humiliation to motivate. We teach children how to avoid conflict, how to stand up for themselves and others and when to ask an adult for help. We keep prices and contracts simple.

What we offer:
- Classes by age and level. Children's classes starting at age five, teen and adult classes and family classes, five days a week.
- Belt testing and gear. Regular testing with clear standards, and uniforms and protective gear for purchase.
- Camps, parties and seminars. Holiday camps, summer camps, birthday parties and seminars on topics such as bully prevention and self-defense awareness.
- A friendly front desk. Online sign-up, a trial class for new families and regular updates.

Who we serve. Children from age five, teens, adults and families who want to train together.

What we do not do. We do not allow hard contact in children's classes, promise that any student will be able to defend against an attack, pressure families into long contracts or let an instructor work without a background check, first aid training and a current certification in the style we teach.

How we are run. I am the owner and head instructor and I teach several classes a day. Instructors, about one and a half full-time equivalents in Year 1, teach the rest. A part-time front desk person welcomes families. An operations manager joins in Year 3. An accountant keeps the books.

Where things stand today. We have toured two spaces and have a lease offer on one, quotes for the mats and gear, commitments from three instructors who would teach part-time and a list of about 70 families who said they would try a trial class. (Replace this with where you really are.)

Problem & Opportunity

Many children spend too much time on screens and too little time moving. Parents want activities that teach focus and confidence, but sports teams can be competitive and expensive, and many programs end after one season. Some martial arts schools have a reputation for long contracts, high-pressure sales and a focus on belts and fees over learning.

Adults face a different challenge. Gyms are easy to join and easy to quit. Without a coach, a class and a community, many people stop coming.

Safety is important. Martial arts can cause injuries when classes are crowded, instructors are not trained or students are matched with partners who are too different in size or skill.

For a new school, the hard parts are the cost of the lease and the training floor, building a base of students, hiring instructors who are skilled and good with children and keeping students after the first few months.

We want to be clear about what we know and do not know. Martial arts schools are a real and steady business when they build a community. We do not know how fast classes will fill, so our plan assumes a loss in Year 1 and cash to cover it. We will use current local numbers on families with children and competing schools in our final plan and will not overstate them.

Products & Services

Iron Crane Martial Arts Academy will give students a safe, structured place to train, with clear goals and instructors who know their names.

How it works, step by step:
1. Free trial class. New students try one class at no cost and meet an instructor, who explains the school, the rules and the goals.
2. Placement. We place each student in a class by age and experience, and explain what uniform and gear is needed.
3. Join. The family signs a simple membership with a clear monthly price and a way to pause or cancel, and signs a waiver.
4. Classes. Classes follow a plan: a warm-up, skills, practice with a partner of similar size and a cool-down with a short lesson on respect, focus or safety.
5. Progress. Students track skills on a chart and test for the next belt when the instructor says they are ready.
6. Belt tests. Tests are held on a schedule with a small fee for the belt and certificate, and families are invited to watch.
7. Community. We hold events, camps and parties, and invite parents to a workshop on topics such as bully prevention.
8. Stay connected. Instructors call a family after two missed classes and help students find a schedule that works.

Why this approach is strong. Families stay where students feel safe, seen and challenged. Clear goals and a belt system keep children motivated, and small classes keep them safe.

Market Analysis

Who we serve: children, teens, adults and families in our city and the neighborhoods around it.

Our primary group is families with children aged 5 to 13 who want a structured after-school activity. Our secondary group is teens and adults who want fitness and skills, and schools and parents who want bully prevention workshops. We will use the most recent local numbers on families with children and competing schools in our final plan.

How we sized our plan. We plan about 1,400 student-months of membership in Year 1 (about 117 students on average), growing to 3,300 student-months by Year 5 (about 275 students). We plan about 250 belt tests and gear purchases and 60 camps, parties and seminars in Year 1, growing to 600 and 150. Our Year 1 prices are about $135 per student each month, $70 per belt test or gear purchase and $260 per camp, party or seminar booking, rising about 3% a year.

Demand data. A list of about 70 families who want a trial class, and commitments from three instructors, cover part of the first months. We do not count on any one family. Enrollment is highest in September and January and lowest in summer, which is why camps matter.

We do not take every student into every class. We place students by age, size and skill, and we refer students with medical concerns to their doctor before they start.

Competitive Landscape

Other choices for families, and what makes us different.

- Large franchise martial arts schools. They have brand recognition and polished marketing. We offer a local owner who teaches and no long contracts.
- Other independent martial arts schools. Some are excellent. We compete on safety, class size and clear prices.
- Team sports and recreation programs. They are fun and often seasonal. We offer year-round training and an individual path.
- Gyms and fitness classes. They offer workouts. We offer skills, goals and a community.
- Online videos and apps. They are cheap. We offer a coach and a partner to practice with.

What makes us different.
- Small classes grouped by age and size.
- A month-to-month membership with no long contract.
- Character lessons in every class.
- A parents' workshop on bully prevention and safety.

What we do not claim. We are new. Larger schools have more class times and bigger spaces. We plan to earn trust one student at a time.

Marketing & Sales Strategy

How we will reach customers.

Free trial classes and open houses. We will hold an open house before opening and offer a free trial class to every new family.

Schools and community groups. We will visit schools, libraries, churches and scout groups, offer a free demonstration and a short talk on respect and self-control and leave a flyer with a trial class offer.

Online. A website with online sign-up and a class schedule, a Google business listing, reviews and social media with short videos of classes, with each family's permission.

Referrals. Every student receives referral cards, and a family that brings a friend gets a month of free gear or a discount on the next belt test.

Events. Holiday camps, summer camps and birthday parties bring in new families and extra income.

Pricing. About $135 per student each month, $70 per belt test or gear purchase and $260 per camp, party or seminar in Year 1, with a discount for siblings.

Operations Plan

How the business will run.

Setup (the 3 to 4 months before opening). We will form the LLC, get an EIN and open a business bank account, sign the lease, get the city business license, install the mats, mirrors and sound system, set up the membership and billing software, interview, background check and sign instructors and publish the class schedule.

The school. A leased space of about 2,500 to 3,000 square feet with two training areas, a lobby and a changing area. Rent is $54,000 a year in Year 1.

Staffing. In Year 1: I serve as owner and head instructor. Instructors, counted as full-time equivalents and paid $30,000 a year each, are about one and a half in Year 1, growing to five by Year 5. A part-time front desk person, paid $22,000 a year, works from Year 1. An operations manager, paid $40,000 a year, joins in Year 3.

Costs. Direct costs for uniforms, belts, gear and cleaning supplies are about $9 per student each month, $36 per belt test or gear purchase and $42 per camp, party or seminar in Year 1. Utilities are about $6,000 a year, insurance about $4,200, software and website about $3,000 and marketing about $9,000.

Safety. Every instructor passes a background check and holds first aid and CPR training. Classes limit contact, use protective gear, match partners by size and skill and keep a first aid kit and a written plan for emergencies that includes calling 911. Mats are cleaned daily.

Payments. Most students pay monthly by autopay, so cash arrives on a steady schedule.

Insurance. We carry general liability, accident coverage for students, property and workers' compensation.

Management & Organization

The people who will run Iron Crane Martial Arts Academy.

Dominic Park, owner and head instructor. Fifteen years of training and twelve years of teaching, including six years running the children's program at another school. He leads teaching, scheduling, marketing and finance. (Replace this paragraph with your own background and ranks.)

Instructors (from Year 1). Skilled, background-checked instructors who teach classes by age and level.

Front desk (part-time, from Year 1). Welcomes families, answers questions and handles sign-ups.

Operations manager (from Year 3). Runs scheduling, billing and events.

Outside advisors. A school principal, an accountant, an attorney, an insurance broker and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner and head instructor $44,000, instructor $30,000 per full-time equivalent, part-time front desk $22,000 and operations manager $40,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 to 4 months ahead): sign the lease, get the business license, install the mats and sound, set up the membership software, background check and sign instructors and sign up at least 50 families for a trial class.
- Year 1: about 117 students, one and a half full-time equivalent instructors and a summer camp; $222,100 in sales and a loss of about $13,800.
- Year 2: about 167 students and two instructors; $329,600 in sales and a profit of about $48,800.
- Year 3: about 217 students, three instructors and an operations manager; $439,737 in sales and a profit of about $67,400.
- Year 4: about 250 students and four and a half instructors; $522,984 in sales and a profit of about $86,100.
- Year 5: about 275 students and five instructors; $592,571 in sales and a profit of about $119,100.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: students enrolled, trial classes, class attendance, belt tests, cancellations and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $115,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $57,800, listed item by item in the Startup Costs section: $11,000 for interlocking mat floor for two training areas; $5,500 for heavy bags, pads, targets and sparring gear; $6,500 for mirrors, wall racks, sound system and a display case; $4,000 for front desk, lobby seating and retail fixtures; $3,000 for studio software, tablet and card readers; $9,600 for lease deposit and first month of rent; $900 for business license and background checks; $2,800 for attorney: lease review, waiver and LLC setup; $5,800 for sign, uniforms to resell, branding and a website; $4,500 for opening stock of belts, uniforms and gear for sale; $4,200 for insurance down payment and opening promotion.
- The cash the business uses before it breaks even, about $5,000. Most families enroll in September and January, so rent, instructors and utilities must be paid for months before classes fill, which is why cash is needed before the school breaks even.
- A cash cushion of about $50,200: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $55,200, and the three pieces add up to about $113,050, rounded up to the nearest $500: $113,500.
We are raising $1,500 more than that, $115,000 in all, to cover a slower first season than planned and the cost of adding instructors as classes fill. With this funding, the lowest year-end cash balance is about $71,100, at the end of Year 1.

Where the money comes from:
- My own money: $75,000.
- SBA 7(a) loan: $40,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small service businesses, backed by my own savings and the training equipment as collateral.

How we will pay it back. We expect a loss of about $13,800 in Year 1, a profit of about $48,800 in Year 2, a profit of about $67,400 in Year 3, a profit of about $86,100 in Year 4 and a profit of about $119,100 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 12.5% over 7 years, about $717 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with one training area, a smaller class schedule and two part-time instructors, which lowers rent and the loan.
- Phase 2: once classes fill, add the second training area, more instructors and camps and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume, ranks and certifications and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the mats, gear and sound system.
- Your class schedule, price list, waiver and membership terms.
- Your background check policy and insurance quotes.
- A list of families interested in a trial class.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Memberships (per student, per month): about $135 in Year 1, rising to $152; about $9 in direct costs, rising to $10.33; about 1,400 in Year 1, growing to 3,300.
- Belt Testing, Uniforms and Gear (per student): about $70 in Year 1, rising to $78.79; about $36 in direct costs, rising to $41.31; about 250 in Year 1, growing to 600.
- Camps, Parties and Seminars (per booking): about $260 in Year 1, rising to $293; about $42 in direct costs, rising to $48.20; about 60 in Year 1, growing to 150.
- A student-month is one student enrolled for one month. About 1,400 student-months in Year 1 is roughly 117 students on average, growing to about 275 by Year 5. Prices rise about 3% a year.
- Equipment ($30,000 in Year 1) covers mats, bags, pads, mirrors and furniture, and later years replace mats and add gear.
- Pay (a full year, per person): owner and head instructor $44,000; instructors (full-time equivalents) $30,000; front desk (part-time) $22,000; operations manager $40,000.
- Other yearly costs in Year 1: rent $54,000, utilities $6,000, insurance $4,200, software and website $3,000, marketing and community events $9,000, accounting and legal $3,600, payroll taxes $10,000. These grow between 3% and 12% a year.
- Startup equipment and later purchases ($30,000 in Year 1, then $3,000, $3,000, $5,000 and $3,000) are spread evenly over five years in the plan's books.
- Customers and payers pay about 4 days after service, so at the end of Year 1 about $2,221 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs