Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Bright Wash Laundromat and Wash-and-Fold is a modern self-service laundromat in Texas with a staffed wash-and-fold service. We plan a clean, well-lit store of about 3,000 square feet with 30 washers in sizes from small to extra large, 36 dryers, a laundry card system, free Wi-Fi, a folding area and an attendant on duty every open hour. Customers who do not want to wait can drop off a bag and pick it up folded, priced by the pound.
Many people have no washer at home or in their building, or have machines that break and cannot handle bulky items like comforters. Laundromats are an everyday need, and the best ones are clean, safe, well maintained and open late. Too many are dim, dirty and full of broken machines. A modern store with working machines, attendants and a card system, in a neighborhood with many renters, fills a real gap.
Here is what our numbers show. We expect about 42,000 wash cycles, 52,000 dryer cycles and 30,000 pounds of wash-and-fold in Year 1, which brings in sales of $376,700, growing to $874,490 by Year 5 as the store fills and wash-and-fold grows. We expect a loss of about $67,700 in Year 1 because the equipment and build-out are expensive and the store takes time to fill, then a loss of about $1,500 in Year 2 and a profit from Year 3 ($44,200), growing to about $102,000 by Year 5. A laundromat has high startup costs and low costs after that, so we plan carefully for cash in the first two years.
We need $440,000 in total. Of that, $370,100 is startup costs (machines, build-out, the payment system, the lease deposit and setup) and the rest is cash to cover the first months. I am putting in $120,000 of my own money, and I am asking for a $320,000 SBA loan.
I am Maria Delgado, the owner, a former laundromat manager with 8 years of experience running a busy store. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Bright Wash Laundromat and Wash-and-Fold is a small, independently owned laundromat in Texas, planned as a limited liability company (LLC). We will lease a ground-floor storefront of about 3,000 square feet in a neighborhood with many apartments, close to shopping and a bus line.
Our mission. To give our neighbors a clean, safe and fast place to do laundry, and a way to get it done for them when they are busy.
What we believe. A laundromat is a service people use every week, so the basics matter: machines that work, floors that are clean, light, a person to help and fair prices. We keep prices simple and posted, fix broken machines fast and treat customers and staff with respect.
What we offer:
- Self-service washers. Thirty front-loading washers in small, medium, large and extra-large sizes, so customers pay for the size they need.
- Self-service dryers. Thirty-six dryers, with a laundry card and a simple pay-by-the-cycle price.
- Wash-and-fold. Drop off a bag, pick up folded laundry the same day or the next morning, priced by the pound with a minimum.
- A clean, safe space. An attendant on duty, security cameras, a folding area, vending for detergent and free Wi-Fi.
- Fluff and fold for businesses. Regular wash-and-fold for small businesses such as salons, gyms and restaurants.
Who we serve. Renters and families within a few miles of the store, college and shift workers who need late hours, and small businesses.
What we do not do. We do not do dry cleaning or alterations, and we are not responsible for damage to items that are not labeled for machine washing. We do not take items with hazardous contamination.
How we are run. I am the owner and manager, and I work in the store. Part-time attendants work most hours. A wash-and-fold lead joins in Year 2. A small advisory group of a store owner, an accountant and a neighborhood leader tells us what is working.
Where things stand today. We have a lease option on a storefront, quotes for refurbished machines and a card system, and letters of interest from two apartment managers and a salon. Before we begin, our attorney will review the lease, and we will ask the water and sewer utility about any capacity or tap fees before signing.
Problem & Opportunity
Many households have no washer and dryer. Renters in older apartments often have no hookups, and shared laundry rooms are often broken or too small. People who work long or irregular hours cannot wait for machines. People with large loads, comforters or a sick family member need a place that can handle them.
Many laundromats let people down. Machines are old, broken or dirty, a lost quarter has no refund and there is nobody to ask. Hours are short. Some stores feel unsafe at night. Wash-and-fold services can be slow and expensive.
For an owner, a laundromat is a business with a large startup cost: machines, plumbing, gas lines, exhaust and a build-out can cost several hundred thousand dollars. Water and sewer, gas and electricity are the largest running costs, and a utility can charge large capacity or tap fees for a new store. After the store is open, costs are mostly fixed, so it needs volume.
We want to be clear about what we know and do not know. Laundromats are a steady business, and a good location matters more than anything. We will use the most recent census and utility numbers for our trade area in our final plan and will not overstate them. We do not know how fast the store will fill, so our plan assumes a slow first year and a loss, and we count on wash-and-fold to grow.
Products & Services
Bright Wash will be a clean, well-run laundromat with attendants, a laundry card and a wash-and-fold service.
How it works, step by step:
1. Choosing the site. We will count traffic, check how many renters live within about two miles and visit nearby laundromats. We will sign a lease only after the utility confirms water, sewer and gas capacity and costs.
2. Build-out and equipment. We will install new plumbing, gas and exhaust, floor drains and refurbished commercial machines with a warranty. We will install a card system, cameras and a folding area.
3. Self-service. Customers buy a card or pay by coin or app, choose a machine and wash and dry. An attendant helps and keeps the store clean.
4. Wash-and-fold. Staff weigh each bag in front of the customer, wash by the customer's instructions, fold and bag and notify the customer by text. Same-day service is available for bags dropped off in the morning.
5. Business accounts. We will offer regular pickup and delivery for salons, gyms and small restaurants under written agreements.
6. Maintenance. We service machines on a schedule, post a repair log and fix broken machines the same day. We refund lost money quickly.
7. Safety. The store has cameras, good lighting, a locked restroom and an attendant on duty during all open hours.
8. Quality. We track machine uptime, complaints, wash-and-fold turnaround and revenue per machine.
Why this approach is strong. The main fear for customers is a dirty store and broken machines, and a clean store with attendants addresses it. Wash-and-fold brings in higher margin work and fills slow weekdays.
Market Analysis
Who we serve: renters and families near the store, shift workers, students and small businesses.
Our primary group is households within about two miles who rent and do not have a washer and dryer at home. We will use the census and the city's housing data in our final plan. Our secondary group is small businesses that need regular laundry.
How we sized our plan. The store has 30 washers and 36 dryers. We plan about 42,000 washer cycles in Year 1 (about 3.8 cycles per washer a day), 52,000 dryer cycles and 30,000 pounds of wash-and-fold (about 577 pounds a week), growing to 74,000 washer cycles, 91,000 dryer cycles and 115,000 pounds by Year 5. Our Year 1 prices are about $4.80 per wash (an average across sizes), $2.30 per dryer cycle and $1.85 per pound for wash-and-fold, rising about 3% a year.
We do not take every item. We do not accept items that are not safe to machine wash or are contaminated, and we post what we can and cannot do.
Competitive Landscape
Other choices for laundry, and what makes us different.
- Other laundromats. Some are good and many are tired. We compete on cleanliness, working machines, attendants and late hours.
- Laundry rooms in apartment buildings. They are convenient and often limited. We offer larger machines and a place for bulky items.
- Wash-and-fold and pickup apps. They are convenient and can cost more. We offer a local price by the pound and a store nearby.
- Dry cleaners. They clean delicate and formal clothing. We do everyday laundry and can refer customers for dry cleaning.
- Washing at home. People who have machines at home may come only for large items.
What makes us different.
- A clean, bright, safe store with an attendant on every shift.
- Working machines, posted repair logs and fast refunds.
- A laundry card and several machine sizes.
- Wash-and-fold for people who do not want to wait.
- Fair, posted prices.
What we do not claim. We are new. Established stores have loyal customers. We plan to earn trust one clean load at a time.
Marketing & Sales Strategy
How we will reach customers.
Opening. A clear sign, window graphics and a grand opening with a free first wash or a discounted card. We will hand out flyers to nearby apartments, ask managers to share our information and put up a notice at the bus stop.
Apartments and businesses. We will meet apartment managers, offer residents a discount card and offer small businesses regular wash-and-fold at set prices.
Digital. We will keep a Google business listing with hours and photos, a simple website with prices and a text club for deals and pickup alerts, and ask customers for reviews.
Community. We will sponsor a free laundry day for neighbors once a year and work with local charities and schools.
Pricing. About $4.80 for an average wash, $2.30 for a dryer cycle and $1.85 a pound for wash-and-fold in Year 1, posted on the wall and online.
Operations Plan
How the business will run.
Setup (the 4 to 6 months before the first customer). We will form the LLC, confirm utility capacity and fees, sign the lease, build out the store, install the machines and card system, hire and train attendants and pass the city's inspections. We will not open until the store has its certificate of occupancy.
The store. About 3,000 square feet with 30 washers, 36 dryers, a folding area, a restroom, a vending area and an attendant counter. Rent is $5,500 a month in the plan.
Staffing. In Year 1: I serve as owner and manager and work on the floor. Two part-time attendants cover most open hours. A wash-and-fold lead joins in Year 2, and attendants are added as volume grows. Wash-and-fold labor is counted in the cost of each pound. We plan to pay at least the minimum wage and overtime as the law requires, and we use employees, not contractors.
Machines and repairs. Machines are refurbished with a warranty and serviced on a schedule. We keep a repair fund of about $12,000 a year and a list of parts. Broken machines are tagged and fixed the same day where possible.
Utilities. Water, sewer, gas and electricity are the main running costs, counted per cycle: about $1.05 per wash, $0.70 per dryer cycle and $0.95 per pound of wash-and-fold in Year 1.
Safety. The store has cameras, good lighting, an attendant on duty and a clear emergency plan. We carry general liability and property insurance.
Payments. Customers pay at the time of use, so little is owed to us at any time in the plan. Business accounts pay about 15 days after we bill.
Insurance. We carry general liability, property, workers' compensation and business interruption insurance. Insurance is about $7,200 a year in Year 1.
Management & Organization
The people who will run Bright Wash.
Maria Delgado, owner and manager. A former laundromat manager with 8 years of experience, including running a 60-machine store. She leads operations, hiring, maintenance, customer service and finance and works in the store. (Replace this paragraph with your own background.)
Attendants (part-time). Keep the store clean, help customers and handle payments.
Wash-and-fold lead (from Year 2). Runs the wash-and-fold service and trains staff.
Outside advisors. An attorney, an accountant, an insurance broker and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner and manager $48,000, part-time attendant $22,000 and wash-and-fold lead $34,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (4 to 6 months ahead): visit at least 5 possible sites and count traffic, get at least 3 letters of interest from apartment managers or businesses, get equipment and utility quotes, confirm any water and sewer fees, form the LLC, get an EIN and open a business bank account. Sign the lease only after the utility confirms capacity and costs.
- Year 1: open for the year with about 42,000 wash cycles, 52,000 dryer cycles and 30,000 pounds of wash-and-fold; $376,700 in sales and a loss of about $67,700.
- Year 2: about 55,000 wash cycles and a wash-and-fold lead; $537,910 in sales and a loss of about $1,500.
- Year 3: about 64,000 wash cycles and 80,000 pounds of wash-and-fold; $675,320 in sales and a profit of about $44,200.
- Year 4: about 70,000 wash cycles and 100,000 pounds; $785,360 in sales and a profit of about $92,700.
- Year 5: about 74,000 wash cycles and 115,000 pounds; $874,490 in sales and a profit of about $102,000.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: cycles per machine per day, revenue per machine, wash-and-fold pounds and turnaround, machine downtime, complaints, utility cost per cycle and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $440,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $370,100, listed item by item in the Startup Costs section: $117,000 for refurbished commercial washers, 30 units in mixed sizes; $93,600 for commercial dryers, 36 stack and single units; $18,000 for card and coin payment system, kiosks and cameras; $12,000 for wash-and-fold equipment: folding tables, carts, scales and bagging; $85,000 for plumbing, gas, electrical and exhaust work and floor drains; $16,500 for lease security deposit and first month of rent; $3,500 for business license, certificate of occupancy and utility deposits; $5,000 for attorney and accountant: lease review and setup; $9,000 for exterior sign, window graphics and a website; $3,500 for opening supplies: detergent vending, carts, cleaning and baskets; $7,000 for hiring, training and the first insurance payments.
- The cash the business uses before it breaks even, about $0: because the machines and build-out are paid for before the first customer, and the store takes time to fill.
- A cash cushion of about $55,150: three months of Year 1 operating costs.
- Together that comes to about $425,250, rounded up to the nearest $500: $425,500.
We are raising $14,500 more than that, $440,000 in all, to cover the loan payments and the extra cash the early years take. With this funding, the lowest year-end cash balance is about $52,200, at the end of Year 1.
Where the money comes from:
- My own money: $120,000.
- SBA 7(a) loan for startup and working capital: $320,000.
Kind of funding we are looking for. An SBA 7(a) loan through a bank or community lender, plus our own equity. Lenders for a laundromat look at the lease, the traffic and renter count, the equipment quotes and the owner's experience, and often want the owner to put in at least 20% to 30% of the total.
How we will pay it back. We expect a loss of about $67,700 in Year 1 and a loss of about $1,500 in Year 2, then a profit of about $44,200 in Year 3, a profit of about $92,700 in Year 4 and a profit of about $102,000 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan. The loan is planned at sba 7(a) loan for startup and working capital at 12.75% over 10 years, about $4,731 a month. That is about $4,731 a month in all, and it is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: a personal guarantee, a lien on the equipment and business assets and the signed lease.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: buy an existing small laundromat or open a smaller store with fewer machines, which lowers startup cost and builds a record.
- Phase 2: once you have steady customers, add machines and wash-and-fold and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume and a description of your laundromat experience.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or lease option, with a floor plan.
- Equipment quotes and a utility letter confirming capacity and fees.
- Insurance quotes or proof of insurance.
- Letters of interest from apartment managers or businesses.
- A traffic count and a map of competing laundromats.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Self-Service Wash Cycles: about $4.80 in Year 1, rising to $5.40; about $1.05 in direct costs, rising to $1.23; about 42,000 in Year 1, growing to 74,000.
- Self-Service Dryer Cycles: about $2.30 in Year 1, rising to $2.59; about $0.70 in direct costs, rising to $0.82; about 52,000 in Year 1, growing to 91,000.
- Wash-and-Fold Service (per pound): about $1.85 in Year 1, rising to $2.08; about $0.95 in direct costs, rising to $1.09; about 30,000 in Year 1, growing to 115,000.
- Washer cycles about $4.80 each in Year 1 (an average across sizes), rising 3% a year, with about $1.05 in water, sewer, electricity and repairs per cycle; dryer cycles about $2.30 with about $0.70 in gas and electricity; wash-and-fold about $1.85 a pound with about $0.95 in labor, supplies and utilities.
- Pay (a full year, per person): owner and manager $48,000; attendant (part-time) $22,000; wash-and-fold lead $34,000.
- Other yearly costs in Year 1: lease $66,000, utilities for lighting, heating and cooling $9,600, insurance $7,200, payment system fees and laundry card program $6,000, marketing and promotions $6,000, equipment repairs and maintenance $12,000, accounting and legal $4,800, security monitoring $2,400, supplies and miscellaneous $3,600, payroll taxes and benefits (staff) $11,000. These grow between 3% and 14% a year.
- Startup costs and equipment ($370,100 in Year 1, then $6,000, $6,000, $8,000, $8,000) are spread evenly over five years in the plan's books.
- Customers and payers pay about 7 days after service. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Refurbished commercial washers, 30 units in mixed sizes | Equipment | $117,000 |
| Commercial dryers, 36 stack and single units | Equipment | $93,600 |
| Card and coin payment system, kiosks and cameras | Equipment | $18,000 |
| Wash-and-fold equipment: folding tables, carts, scales and bagging | Equipment | $12,000 |
| Plumbing, gas, electrical and exhaust work and floor drains | Leasehold Improvements | $85,000 |
| Lease security deposit and first month of rent | Deposits | $16,500 |
| Business license, certificate of occupancy and utility deposits | Licenses & Permits | $3,500 |
| Attorney and accountant: lease review and setup | Legal & Professional | $5,000 |
| Exterior sign, window graphics and a website | Signage & Branding | $9,000 |
| Opening supplies: detergent vending, carts, cleaning and baskets | Initial Inventory | $3,500 |
| Hiring, training and the first insurance payments | Other | $7,000 |
| Total | $370,100 | |