Velvet Lash and Brow Studio

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Velvet Lash and Brow Studio is a small appointment-only studio in Texas. We apply eyelash extensions, keep them filled in every few weeks, shape and tint brows, and sell lash and skincare products. Our clients are busy people who want to wake up looking put together without a long morning routine.

The problem is simple. Many people have had a lash set that fell out in days, a brow shape they did not ask for, or an appointment in a room that did not feel clean. We give every client a patch test when it is needed, a clean private bed, a clear price list and a licensed artist who explains each step.

Here is what our numbers show. We expect sales of $94,100 in Year 1, growing to $392,400 by Year 5 as we add artists and build a base of regular clients. We expect a profit of about $7,900 in Year 1, growing to about $55,700 by Year 5.

We need $42,000 in total. That covers $23,600 in startup costs (lash beds, a sterilizer, supplies, a small build-out, the lease deposit, insurance and licenses) and a cash cushion for the first months. I am putting in $10,000 of my own money, and I am asking for a $25,000 SBA loan plus $7,000 from an investor or partner.

I am Danielle Brooks, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Velvet Lash and Brow Studio will be a limited liability company (LLC) in Texas, owned by Danielle Brooks. An LLC is a business type that generally keeps your home and savings separate from the business's debts and lawsuits, although a lender may still ask for a personal guarantee. A business attorney or the Small Business Development Center (SBDC) can explain how it works in our state.

What we believe. Eyes are delicate, so cleanliness and honesty come first. We say no to a style that is not right for a client, and we never rush a patch test.

What we offer:
- Lash extension sets and fills. A full set is applied one lash at a time, and a fill every two to three weeks replaces the lashes that have shed naturally.
- Brow shaping, tint and lamination. Shaping, tinting where the state allows it, and lamination for a fuller look.
- Lash and skincare products. Cleansers made for lash care, lash serums sold from licensed suppliers, aftercare kits and basic skincare.
- Later, as we grow: lash lifts, a small waxing menu and bridal packages. The numbers in this plan do not include these.

The space. In Year 1 we will lease a quiet studio suite of about 600 square feet with two private lash beds, a small desk and a waiting area. We budget $14,400 a year ($1,200 a month) for rent and utilities, and the plan assumes this grows about 12% a year as we move to a larger space.

Licenses and insurance. Most states require a cosmetology or esthetician license to apply lash extensions, and some limit tinting near the eyes. Federal rules also restrict some dyes used around the eyes, so I will confirm exactly what Texas allows before offering any service and will not offer one the state does not permit. Every artist we hire must hold the license the state requires, and I will check it before the first client. We will register the LLC with the state, get a business license and an EIN (the business tax number from the IRS, free at irs.gov), get the studio approved if the state or city requires it, and carry general liability and professional liability insurance, property insurance and workers' compensation once we hire.

Where things stand today. This plan is my starting point. Before I sign a lease or buy equipment, I will talk with at least 20 people who get lashes or brows, ask what they pay and what they dislike, and line up at least 25 people who say they would book with us. If I cannot, I will change the plan before I spend money.

Problem & Opportunity

Lashes and brows should look good and be safe.

1. Sets that do not last. Poor application or the wrong adhesive can mean a set that falls out within days.
2. Allergic reactions and irritation. Adhesives, primers and cleansers can irritate eyes and skin, and some studios skip the patch test.
3. Hard to know who is trained. Clients cannot always tell whether an artist holds the required license or how clean the studio is.
4. Unclear prices. A full set, a fill, a removal and a brow service can all cost different amounts, and clients are not always told before they sit down.
5. Hard to find a time. Good artists are booked weeks ahead, and clients lose time on missed appointments.
6. Artists have few good places to work. Many work from a bedroom or rent a space with no help with booking, cleaning or payments.

How we will find out if people want this before we spend money. I will talk with at least 20 clients and 5 artists in our area. I will ask what they pay, how long they wait for an opening and what they wish were different. Our Year 1 plan needs about 15 lash appointments a week, so I will ask at least 25 people to say in writing that they would book with us.

Products & Services

What we sell. We have three services and products, each priced simply.

1. Lash extension sets and fills. The plan assumes an average of about $95 per appointment in Year 1, rising to about $107 by Year 5. That average blends full sets at a higher price with fills and removals at a lower price. Lashes, adhesive and disposable items cost us about $14 per appointment. We expect about 780 appointments in Year 1 (about 15 a week), growing to about 2,800 a year by Year 5.
2. Brow shaping, tint and lamination. The plan assumes about $48 per visit in Year 1, rising to about $56. Products and supplies cost about $5 per visit. We expect about 300 visits in Year 1, growing to about 1,200.
3. Lash and skincare products. The plan assumes about $28 per item in Year 1, rising to about $32, and about $12 per item in the cost of buying them. We expect about 200 items sold in Year 1, growing to about 800.

Our prices. One price sheet lists a full set, a fill by time (for example two weeks or three weeks since the last visit), removal, and each brow service. A fill after more than four weeks is priced as a new set, which we explain at booking.

How it works for a client:
1. The client books online and answers a short health and allergy form.
2. A patch test is offered to new clients, and we ask clients to say if they have eye conditions, recent eye surgery, or allergies to adhesive.
3. The client arrives with clean eyes and no makeup. We confirm the look, the length and the curl, and the client approves the plan before we begin.
4. The artist works in a clean private room, with new disposable items for each client. We stop at once if the client feels any pain or burning.
5. The client leaves with written aftercare and a reminder to book the next fill in two to three weeks.

Gross margin, explained. "Gross margin" is the share of each sale left after paying for lashes, adhesive and products. Our plan shows about 84% in Year 1. That money pays the artists, rent, software, insurance and other bills. Pay is counted separately, under payroll. We do not promise that lashes will grow longer, thicker or healthier.

Market Analysis

Who will use us:
- Working adults who want a low-maintenance look and book every two to three weeks.
- People preparing for a wedding, graduation, trip or photo shoot.
- Clients who want brows shaped, tinted or laminated on a regular schedule.
- Gift buyers who give a certificate to a friend or family member.

Where we will work. Clients within about 20 to 25 minutes of the studio. Regular clients visit often, so parking, hours and a quiet location matter.

How we sized the plan. Our Year 1 plan needs about 15 lash appointments a week plus brow visits and product sales. That is about 3 appointments on a normal working day, which one artist can do while still having time to clean the room, answer messages and rest. I will check the real number by asking local clients before spending money.

Season. Spring, prom, wedding season and the holidays are busy, and late summer can be slow. The numbers show a yearly average. We plan ahead with gift certificates, early booking for events and fill reminders.

We are careful on purpose. Y1 sales assume a single artist with room to learn what clients ask for most.

Competitive Landscape

Other choices clients have:
1. Independent lash artists working from home or a rented room. Prices can be lower, but there may be no clear cleaning routine or insurance.
2. Full-service salons and spas that offer lashes. They are clean and professional, but lashes may not be their main focus.
3. Chain lash studios. They have set prices and many locations, but clients may see a different artist each time.
4. Doing it themselves with press-on strips or lash serums. It costs less, but the results do not last as long.
5. Other small local studios, which compete for the same clients.

How we will win clients: a licensed artist, a patch test when needed, a clean private room, clear prices and honest advice about what suits each client. These are promises we have to keep, and any competitor could make them too, so we will measure ourselves on them every week.

Marketing & Sales Strategy

How clients will find us.
- Instagram, TikTok and Facebook photos of finished sets, posted with the client's permission, plus a simple website with our price sheet and a booking link.
- A free Google business listing with photos and reviews.
- Referrals. A client who refers a friend gets a discount on her next fill, and the friend gets a small discount on her first set.
- Local partnerships. Bridal shops, wedding planners, hair salons, nail studios and gyms.
- Gift certificates, sold online and in the studio before holidays.

Marketing budget. About $6,000 a year in Year 1 (about $500 a month), growing about 10% a year. The sign, website and photos are paid for from startup costs ($1,900).

Operations Plan

How the business runs day to day.

The space and layout. A small waiting area, a desk, two private lash beds with adjustable lamps and a sanitation station. Everything is lit, clean and labeled.

A normal day:
1. Opening: wipe down surfaces, check supplies, and review the day's bookings, forms and patch tests.
2. Each artist follows a set schedule, with buffer time between clients so there is no rushing.
3. After each client, tools are cleaned and disinfected or thrown away, the bed linens are changed and the station is wiped down.
4. Closing: send tomorrow's reminders, restock supplies, and log any reaction or complaint.

Health and safety. We use new disposable items for each client, clean and disinfect tools, wash our hands before each service and keep adhesives and products in their original, labeled containers. We ask every client about allergies, eye conditions and recent eye surgery, and we do not work on a client with an active eye infection or irritation. We do not diagnose or treat any eye or skin condition. If a client has pain, swelling or redness, we remove the lashes at once and suggest they see a doctor. We keep a written log of any reaction.

Equipment. About $10,500 to start: two lash beds and stools, a sterilizer and sanitation station, lamps and magnifiers, and a desk, computer and card reader. We set aside about $2,500 a year after that to replace and add equipment as we grow.

Software. Booking software with deposits, forms and text reminders, which is paid for in the yearly budget for software and card fees.

Running costs in Year 1: rent and utilities about $14,400, booking software and card fees about $3,600, marketing about $6,000, insurance about $1,800, laundry, sanitation and supplies about $1,800, and training, licenses, accounting and legal about $2,400. That is $30,000 in all.

Payment. Most clients pay by card or phone at the end of the visit, so what is owed to us at any time is small.

Management & Organization

Who runs the business. Danielle Brooks, owner and lead lash artist. As owner I will work with clients, manage the schedule, buy supplies, train new artists and handle the money side of the business. I plan to pay myself $34,000 a year in salary.

The team. Pay figures include payroll taxes and workers' compensation insurance.
- Lash artist: none in Year 1, one in Year 2, two in Year 3 and three in Years 4 and 5, at about $34,000 a year each.
- Brow artist: none in Year 1, one in Years 2 to 4 and two in Year 5, at about $26,000 a year each.
- Front desk (part-time): one starting in Year 3, at about $17,000 a year.

We hire people who are gentle, careful and good with clients, confirm every license before the first client, check each artist's work before they take clients alone, and run background checks (with the person's permission and following the law) on anyone who will work with clients.

People who will help us: a bookkeeper or tax preparer, an insurance agent who understands salons, a business attorney for a one-time review of the lease and our consent forms, and a free mentor from SCORE or the Small Business Development Center (SBDC).

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (4 to 6 months ahead): confirm the license and tinting rules with the state, interview at least 20 clients and 5 artists, line up at least 25 people who say they would book, register the LLC and get an EIN, open a business bank account, get insurance and equipment quotes, find a suite, have an attorney review the lease, and set up booking software and the health form with practice bookings. Sign the lease only after the license answers and the client list are in hand.
- Year 1: open with the owner working alone, with about 15 lash appointments a week, $94,100 in sales and a profit of about $7,900.
- Year 2: add a lash artist and a brow artist, with about 1,500 lash appointments a year, $191,680 in sales and a profit of about $22,900.
- Year 3: two lash artists, one brow artist and a front desk helper, with about 2,100 lash appointments a year, $276,900 in sales and a profit of about $34,900.
- Year 4: three lash artists and one brow artist, with about 2,500 lash appointments a year, $338,400 in sales and a profit of about $46,100.
- Year 5: grow to about 2,800 lash appointments a year with a team of seven, $392,400 in sales and a profit of about $55,700.
Growth depends on booking and keeping regular clients and hiring good artists, so treat the later years as goals, not promises.

What we check every week: appointments booked and kept, no-shows, average ticket, fill rate, reactions logged, product sales per visit, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $42,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $23,600, listed item by item in the Startup Costs section: $4,200 for two lash beds, stools, lamps and magnifiers, $2,400 for sterilizer, sanitation station and storage, $3,900 for computer, card reader, desk and waiting area, $2,800 for lashes, adhesives, tools and opening supplies, $2,200 for paint, flooring touch-up and lighting, $2,400 for lease deposit and first month of rent, $800 for business and cosmetology-related licenses and permits, $2,100 for lash and brow training course fees and legal setup, $1,900 for sign, website and photos, and $900 for first insurance payment.
- A cash cushion of about $16,000: about 3 months of running costs. Our cash stays above zero in every year of the plan, but lenders still want a cushion in the bank for slow weeks and surprises. They call this "working capital."
- Together that comes to about $39,600, rounded up to the nearest $500: $40,000.
We are raising $2,000 more than that, $42,000 in all, to leave extra room for loan payments in the first years and for rent and pay that come due before the schedule is full.

Where the money comes from:
- My own money: $10,000.
- Amount requested as a loan: $25,000.
- From an investor or partner: $7,000.

Kind of funding we are looking for. An SBA 7(a) small loan through a local bank or community lender, plus investor or partner money. SBA Microloans, which go up to $50,000 through nonprofit lenders, are another place to ask; their repayment times are usually shorter, so the monthly payment would be higher. Investor or partner money is not paid back with interest, but the person gets a share of the business. A family member, a friend, a local investor or a business partner could fill this part. Put any agreement in writing.

How we will pay it back. We expect a profit of about $7,900 in Year 1, growing to about $55,700 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan, and the lowest year-end balance is about $39,300, at the end of Year 1. The loan is planned at 12.75% interest over 10 years, so payments of about $370 a month (about $4,435 a year) are already included in our cash flow. We chose 12.75% as a cautious planning rate. Ask the lender for the real rate, which may be lower or higher.

What we are offering the lender: our equipment as collateral (something the lender can claim if the loan is not repaid) and my personal guarantee (my promise to repay from my own money if the business cannot).

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start as a single licensed artist renting a room or suite in an existing licensed studio (check the local rules), taking about 10 appointments a week while keeping your current job. Startup can be roughly $4,000 to $6,000 for a bed, supplies, insurance and a booking page. Get your own quotes.
- Phase 2: once you are booked three or four weeks ahead, lease a small studio, hire your first artist and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or training certificates.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance, or a quote.
- Your price sheet, health form, patch test policy and sample consent form.
- Proof of your cosmetology or esthetician license and any training certificates.
- A letter or quote for the studio space, and the lease once you have it.
- Quotes for the lash beds, sterilizer and equipment.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Lash Extension Sets and Fills: about $95 per appointment in Year 1, rising to $107; about $14 per appointment in direct costs, rising to $16; about 780 appointments in Year 1, growing to 2,800.
- Brow Shaping, Tint and Lamination: about $48 per visit in Year 1, rising to $56; about $5 per visit in direct costs, rising to $6; about 300 visits in Year 1, growing to 1,200.
- Lash and Skincare Products: about $28 per item in Year 1, rising to $32; about $12 per item in direct costs, rising to $14; about 200 items in Year 1, growing to 800.
- Pay: Owner / Lead Lash Artist $34,000 (1/1/1/1/1); Lash Artist $34,000 (0/1/2/3/3); Brow Artist $26,000 (0/1/1/1/2); Front Desk (part-time) $17,000 (0/0/1/1/1). The numbers in parentheses are how many people we plan to have in Years 1 through 5. Pay figures are yearly and include payroll taxes and workers' compensation.
- Other yearly costs in Year 1: suite rent & utilities $14,400, booking software & card fees $3,600, marketing $6,000, business insurance $1,800, laundry, sanitation & supplies $1,800, and training, licenses, accounting & legal $2,400. These grow between 5% and 20% a year as the business grows.
- Clients pay at the end of the visit by card or phone, so what is owed to us is small. At the end of Year 1 about $941 (1% of Year 1 sales) is card payments or gift certificate sales still on the way to our bank.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs