Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Prestige Land and Property Maintenance is a commercial landscaping and grounds maintenance company in Jacksonville, Florida, owned by Roy and Carmen Diaz. We provide lawn maintenance, irrigation, mulching, tree trimming and seasonal color for HOAs, commercial properties and apartment communities on recurring monthly contracts.
Why this fits. Jacksonville keeps adding communities and apartments, and managers want a landscaper that is consistent and easy to work with. Recurring contracts give us steady income, and irrigation and seasonal work add more.
Here is what our numbers show. In Year 1 we plan about 180 months of recurring maintenance contracts, 90 irrigation jobs and 40 mulch, tree and color jobs. That brings in sales of $389,200, growing to $1,639,068 by Year 5. We expect a profit of about $21,000 in Year 1, a profit of about $94,600 in Year 2, a profit of about $185,700 in Year 3 and a profit of about $415,000 by Year 5. Crew pay, fuel and insurance, and the truck and equipment paid for before the first job, are our largest costs, and the plan counts all of them.
We need $130,000 in total. Of that, $78,500 is startup costs (a used truck, two mowers, trailers and tools, licensing and insurance, uniforms and marketing and supplier deposits), and the rest is cash for the first months. We are putting in $25,000 of our own savings and asking for a $105,000 SBA 7(a) loan.
We are Roy and Carmen Diaz, owners of Prestige Land and Property Maintenance. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Prestige Land and Property Maintenance will be a limited liability company (LLC) in Jacksonville, Florida, owned and run by Roy and Carmen Diaz. Roy has spent years on commercial landscaping crews and knows how to run recurring grounds routes. Carmen handles contracts, scheduling and the books.
What we do:
- Commercial lawn maintenance on recurring monthly contracts.
- Irrigation installation and repair.
- Mulching, tree trimming and shrub care.
- Seasonal color programs.
- Cleanup and storm debris removal.
Who we serve: HOAs, apartment communities, commercial properties and property managers in the Jacksonville area.
Licensing and insurance. We will register the LLC, carry general liability and workers compensation insurance, hold the pesticide and irrigation licenses Florida requires for the services we offer and follow local rules for irrigation and water use. We provide a certificate of insurance to every customer.
Our promise. Tidy grounds every visit, reliable crews and honest invoices.
Where things stand today. The business plan, pricing and equipment list are written. The next steps are the license and insurance, the truck and equipment and the first customers.
Problem & Opportunity
Property managers and HOAs need grounds that look good all year, and many landscapers are inconsistent.
What customers run into:
1. Crews that miss visits or leave edges and debris.
2. Invoices that change from month to month.
3. Irrigation problems that waste water and kill turf.
4. Managers who spend hours chasing the landscaper.
Why it matters. Grounds are the first thing residents and visitors see. Poor maintenance lowers property values and leads to complaints.
Products & Services
Prestige Land and Property Maintenance will be the dependable choice in Jacksonville for this work.
What makes us different:
1. Written service schedules and visit reports.
2. A single account manager for each property.
3. Irrigation checks on every visit.
4. Fixed monthly pricing with clear extras.
5. Fast response to storm cleanup.
How a job works:
1. We walk the property and write a scope of work and a monthly price.
2. We schedule weekly or biweekly visits and assign a crew lead.
3. We mow, edge, trim, blow and report each visit.
4. We invoice monthly and review the property with the manager each quarter.
Why customers stay. Property managers keep landscapers who are consistent and easy to work with.
Market Analysis
Who we serve:
- HOAs and community associations.
- Apartment communities and condominiums.
- Commercial offices and retail centers.
- Property managers with several properties.
How we sized the market. Our Year 1 plan is about 15 monthly contracts averaging 12 months, 90 irrigation jobs and 40 mulch, tree and color jobs, a small share of commercial grounds work in a metro area this size. Replace this estimate with your own count of properties near you.
Why now. Jacksonville keeps adding apartments and communities, and managers are tired of switching landscapers. Recurring contracts give steady income.
Competitive Landscape
What customers can do today:
1. Large landscaping companies. Strong crews and impersonal service.
2. Small crews. Cheap and inconsistent.
3. In-house maintenance teams. Cost control and limited skills.
4. Lawn franchises. Strong for homes and weaker for commercial.
5. Irrigation specialists. Excellent and not full-service.
Where we fit. Prestige will be a full-service commercial grounds company that is consistent and easy to work with.
Marketing & Sales Strategy
How customers will find us.
Before opening:
- Meet property managers and HOA boards.
- Prepare a proposal with scope, price and references.
- Set up a website and Google Business Profile.
- Offer a free property walk and a sample visit report.
After opening:
- Report on every visit.
- Hold a quarterly review with each manager.
- Ask each customer for a reference.
- Pitch irrigation and seasonal color.
- Visit new properties every month.
What we will measure. How customers heard about us, how many estimates become jobs and how many customers call us back.
Operations Plan
How the business will run.
Season and schedule. Florida grass grows most of the year, with the busiest months in summer. We run weekly routes, book storm cleanup quickly and use winter for installs and irrigation work.
Crew. Roy leads the routes. Three crew members handle mowing, edging and trimming in Year 1. We add crews as contracts are won.
Quality and safety. Crew members wear protective gear, handle equipment and chemicals carefully and follow heat safety rules. Equipment is inspected before each shift.
Equipment. We will buy a used truck, two zero-turn mowers, a trailer, trimmers and blowers and irrigation tools. Fuel and materials are bought on account.
Paperwork and money. Every job starts with a written estimate, and we collect a deposit when the work needs materials. We invoice the day the work is finished and follow up on anything unpaid after two weeks. We keep the books in simple accounting software and set aside money for taxes and insurance every month.
Management & Organization
The people who will run Prestige Land and Property Maintenance.
Roy Diaz, owner and operations lead. He builds routes, estimates and supervises crews. Carmen Diaz, owner and office manager. She handles contracts, billing, insurance and the books. (Replace this paragraph with your own background.)
Crew. Three crew members in Year 1, growing to ten, each trained on safety and equipment.
Office. An account coordinator joins in Year 2.
Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner / Operations Lead $52,000; grounds Crew Member $32,000; account Coordinator $36,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (3 months ahead): register the LLC, buy the truck and mowers, set up insurance and licenses and win the first contracts.
- Year 1: about 15 contracts and 310 jobs with a crew of three; $389,200 in sales and a profit of about $21,000.
- Year 2: about 25 contracts and an account coordinator; $654,668 in sales and a profit of about $94,600.
- Year 3: about 36 contracts and a second route; $950,488 in sales and a profit of about $185,700.
- Year 4: about 48 contracts and a third route; $1,277,742 in sales and a profit of about $292,300.
- Year 5: about 60 contracts and a fourth route; $1,639,068 in sales and a profit of about $415,000.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: jobs booked and finished, estimates sent and won, crew hours, materials cost per job, unpaid invoices and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $130,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $78,500, listed item by item in the Startup Costs section: $20,000 for used work truck, $18,000 for two zero-turn mowers, $10,000 for equipment trailers, $8,000 for trimmers, blowers and hand tools, $6,000 for irrigation tools and testing equipment, $3,000 for LLC filing, licenses and attorney review of contracts, $6,000 for general liability and workers compensation insurance, first payment, $4,000 for truck lettering, uniforms and website, $2,500 for supplier account deposits, $1,000 for safety training.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $47,500: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $47,500, and the three pieces add up to about $126,000, rounded up to the nearest $500: $126,000.
We are raising $4,000 more than that, $130,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $85,400, at the end of Year 1.
Where the money comes from:
- Our own money: $25,000.
- SBA 7(a) loan: $105,000.
Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances trade and construction businesses, backed by our savings and the equipment as collateral.
How we will pay it back. We expect a profit of about $21,000 in Year 1, a profit of about $94,600 in Year 2, a profit of about $185,700 in Year 3, a profit of about $292,300 in Year 4 and a profit of about $415,000 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,417 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: the equipment and a personal guarantee.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the truck, the core equipment and one crew, which lowers the startup costs and the loan.
- Phase 2: once the first jobs are steady, add the second crew and the next piece of equipment and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance and your pesticide and irrigation licenses.
- A sample proposal and visit report.
- Quotes for the truck and mowers.
- A list of properties you plan to approach.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Monthly Grounds Maintenance Contracts: about $1,350 in Year 1, rising to $1,519; about $520 in direct costs, rising to $585; about 180 in Year 1, growing to 720.
- Irrigation Installation and Repair: about $780 in Year 1, rising to $878; about $280 in direct costs, rising to $315; about 90 in Year 1, growing to 290.
- Mulch, Tree Trimming and Seasonal Color: about $1,900 in Year 1, rising to $2,138; about $760 in direct costs, rising to $855; about 40 in Year 1, growing to 136.
- A monthly maintenance contract averages about $1,350 per month. Irrigation jobs average about $780 and mulch, tree and color jobs about $1,900.
- Prices rise about 3% a year.
- Equipment ($62,000 in Year 1) covers a used truck, two zero-turn mowers, a trailer, trimmers and blowers and irrigation tools, and later years ($5,000, $8,000, $8,000 and $10,000) replace and add equipment.
- Pay (a full year, per person): owner / Operations Lead $52,000; grounds Crew Member $32,000; account Coordinator $36,000.
- Other yearly costs in Year 1: equipment Fuel and Maintenance $18,000, insurance $12,000, marketing $6,000, software and Admin $6,000. These grow between 4% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $15,568 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Used work truck | Equipment | $20,000 |
| Two zero-turn mowers | Equipment | $18,000 |
| Equipment trailers | Equipment | $10,000 |
| Trimmers, blowers and hand tools | Equipment | $8,000 |
| Irrigation tools and testing equipment | Equipment | $6,000 |
| LLC filing, licenses and attorney review of contracts | Legal & Professional | $3,000 |
| General liability and workers compensation insurance, first payment | Insurance | $6,000 |
| Truck lettering, uniforms and website | Signage & Branding | $4,000 |
| Supplier account deposits | Deposits | $2,500 |
| Safety training | Training | $1,000 |
| Total | $78,500 | |