Elite Edge Gymnastics Academy

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Executive Summary

Elite Edge Gymnastics Academy will be a children's gymnastics gym in Illinois offering classes for ages 18 months to 18 years, a competitive team, open gym, school-break camps and birthday parties. Gymnastics teaches balance, strength, flexibility and courage, and children who learn it tend to move well in every other sport. Our goal is a clean, bright, well-run gym where a four-year-old doing her first somersault and a fourteen-year-old working on a new skill both feel they belong.

Many families in our area drive a long way to a good gym, wait on long class lists or find that classes are crowded and children get little attention. Parents tell us they want a place that is safe, friendly and serious about coaching.

Here is what our numbers show. We expect about $274,200 in sales in Year 1, growing to about $640,300 by Year 5. We expect a loss of about $16,600 in Year 1, which is normal for a new gym, and our startup money covers it. After that we expect profits of about $34,200, $50,100, $73,600 and $112,700 in Years 2 to 5. We need $200,500 to open, as the Funding Need Calculator in this plan shows, and we plan to start with $205,000: $40,000 of my own savings, $30,000 from family and a local investor and a $135,000 small business loan. These figures are estimates built from the assumptions at the end of this plan, not promises.

I am Maya Chen, the owner and head coach.

Company Description

Elite Edge Gymnastics Academy will be a limited liability company (LLC) owned by Maya Chen and based in Illinois. An LLC is a business structure that separates the owner's personal property from the business's debts in most cases. We will lease about 9,000 square feet of warehouse-style space with high ceilings, which gymnastics requires for flips and vaulting.

What we believe. Children grow stronger and more confident when they learn hard things in a place that is safe and encouraging. Every child can improve, and winning is not the only measure of success.

What we offer.
- Recreational classes for ages 18 months to 18 years, grouped by age and skill.
- A competitive team for athletes who want to train more and enter meets.
- Open gym and parent-child classes for younger children and their families.
- Camps during school breaks and summer.
- Birthday parties with a coach and a private space.

What we do not do. We do not push children to train through pain. We do not promise a scholarship, an Olympic path or a place on a team. We do not let any child try a skill without a trained coach and the right equipment and mats in place.

Safety, insurance and rules. We carry liability insurance, require signed waivers and keep first aid supplies and an emergency plan on site. Every coach passes a background check and completes safety training before working with children. Rules for gyms vary by city, so we will confirm zoning, fire and occupancy requirements before we sign a lease.

Where things stand today. I have visited gyms across the region to learn what works, drawn a floor plan, priced the equipment and identified two possible buildings. Forty-two families have signed up on an interest list and three coaches have said they would join us.

Problem & Opportunity

Many families want good gymnastics for their children and cannot find it nearby.

Long drives and waiting lists. The closest gyms are far from many neighborhoods, and popular classes fill months ahead. Families often wait a full season to start.

Crowded classes. When a coach has too many children, no one gets the attention they need. Younger children can get lost, and older children plateau.

Safety. Gymnastics involves heights, flips and impact. Good coaching, spotting, proper mats and clear rules matter. Parents worry about injuries and want to see that a gym takes safety seriously.

Cost and clarity. Prices can be confusing, with registration fees, equipment fees and meet fees added on. Families want to know what they are paying for.

Pressure. Some gyms push children toward competition before they are ready. Others offer so little challenge that children get bored. Families want a gym that supports both fun and growth.

What we hear.
- A mother says her daughter has been on a waiting list for two seasons.
- A father says he does not know if the coaches at his gym are trained to spot.
- A fourteen-year-old says she loves gymnastics and wants a team that cares about her school grades too.
- A grandmother says her two-year-old grandson has endless energy and nowhere safe to use it.

We do not claim to replace school, family time or other sports. We aim to be a safe, caring place to learn a sport that builds strength and confidence for life.

Products & Services

Elite Edge gives children a safe place to learn gymnastics and a clear path to grow.

How it works.
1. Visit. A family can try a free first class so the child can meet a coach and see the gym.
2. Join. Families register online or at the front desk and pay a monthly fee of about $95 for a weekly recreational class in Year 1.
3. Learn by level. Children are placed by skill, not only by age. Each class has a coach, and groups stay small so every child gets attention.
4. Progress. Coaches track skills on a simple chart and share it with families each season. Children earn level cards and celebrate small wins.
5. Compete if they want to. Athletes who want more can try out for our competitive team, at about $210 a month in Year 1, which includes more training hours and coaching.

Open gym and parent-child classes. Younger children and families can come for supervised play on mats and soft equipment, at about $15 a visit in Year 1.

Camps and parties. Camps run during school breaks for ages 5 to 14, with skill time, games and crafts. Parties include a coach, a private area and time on the equipment.

Safe coaching. We keep class sizes small, use spotters and mats for new skills and require every coach to complete safety training. We teach children how to fall and how to say when they are not ready.

What we do not promise. We do not promise that every child will reach a certain level or compete. We promise good coaching, fair treatment and a gym that treats every child with respect.

Market Analysis

Who we serve.
- Families with children ages 18 months to 18 who want a safe, friendly place to learn gymnastics.
- Children who want to compete and need more training than a weekly class.
- Younger children and parents who want supervised play.
- Schools, scouts and youth groups looking for a field trip or party venue.
- Children in other sports who want better balance, strength and flexibility.

How we estimate demand. We cannot say how many children in our area would sign up, so we plan from what we can count. Forty-two families joined our interest list before we had a name or a building. Our Year 1 plan is for about 1,680 child-months of recreational classes (an average of about 140 children over the year), 240 athlete-months on the competitive team (about 20 athletes), 1,800 open gym visits, 80 camper-weeks and 60 parties. By Year 5 we plan for about 3,360 child-months (about 280 children on average), about 40 competitive athletes, 3,900 open gym visits, 200 camper-weeks and 160 parties.

Where families come from.
- Our website, social posts and short videos of classes.
- Schools, preschools, libraries and parent groups.
- Pediatric offices and community centers.
- Word of mouth from parents and coaches.

Seasons. Fall and winter are busy, and summer camps fill daytime hours. We plan class schedules with that in mind.

Capacity. We cap class sizes so that every child can be seen and spotted, and we never sell more spots than we have staff and equipment for.

Competitive Landscape

What families do today, and how we are different.

1. Larger gyms in nearby cities. They are well equipped and often have waiting lists, long drives and crowded classes. We aim to be close and personal.

2. School and park district classes. They are affordable and short, and they rarely have the equipment or coaching depth for children who want to progress.

3. Dance and tumbling studios. They offer fun and fitness and are not set up for full gymnastics equipment such as bars and vault.

4. Other sports. Many children try soccer or swimming first. We hope to work alongside these sports, not replace them.

5. Another gym opening nearby. If that happens, we will compete by being safer, friendlier and more organized. We expect there is room for more than one.

What makes us different.
- Small class sizes with trained coaches and spotters.
- A clear skill chart so families can see progress.
- A team that welcomes children who want to compete without pushing those who do not.
- Parent-child classes for younger children.
- Fair, published prices with no surprise fees.

What we will not do. We will not rush children into skills they are not ready for, and we will not use pressure or shame to coach.

Marketing & Sales Strategy

How families will find us.

Before we open (the three months ahead):
- Turn the interest list into founding members with a discounted first month.
- Build the website with class schedules, prices, safety rules and online registration.
- Meet with preschool directors, pediatric offices and school PTAs.
- Hold two open houses with free trial classes for children.
- Post short videos of our coaches, equipment and a day in the gym.

After we open:
- Offer a free first class and a bring-a-friend week each season.
- Hold a show-and-tell night each season where children demonstrate skills for families.
- Send a short monthly email with the schedule, tips and stories from the gym.
- Offer sibling discounts and a small discount for paying a season in advance.
- Run a referral reward: a free class when a family brings a new family.
- Sponsor a table at community festivals with a small obstacle course.

Pricing. We publish all prices and fees. We never pressure anyone to sign up.

What we watch. Free trials booked, how many become members, class fill rates and how many families stay season after season. We use that to decide where to spend our $7,000 marketing budget in Year 1.

Operations Plan

How the gym will run day to day.

Hours. Open six days a week, with afternoon and evening classes on weekdays, morning and afternoon classes on Saturday and camps and open gym in the daytime during school breaks.

Safety. Every coach passes a background check and completes safety training before working with children. Skills are taught in steps, with mats, spotters and proper equipment. We keep class sizes small, hold a safety check of the floor and equipment before every session and keep first aid supplies and an emergency plan on site. Every family signs a waiver and receives our rules. Children are released only to people the family has named.

Equipment. We buy about $85,000 of equipment at the start: a spring floor, bars, beam and vault ($58,000) and training equipment, mats and safety pits ($27,000). We spend about $6,000 a year on repairs and replacement mats.

Staffing. In Year 1 it is me and three part-time coaches plus one part-time front desk and parent liaison. We add a fourth coach in Year 2 and a full-time program manager in Year 3, paid $42,000, to handle scheduling and events.

Money. Tuition is billed monthly by card. Camps and parties are paid in advance. We keep simple books and review them every month.

Risks and how we plan for them:
- An injury. Trained coaches, spotters, mats, waivers, small classes and insurance.
- A slow start. We keep Year 1 costs low, and our cushion covers about three months of expenses.
- A coach leaves. We keep a list of trained backup coaches and write down every class plan.
- Equipment wears out. We keep a repair fund and replace mats on a schedule.
- A lease problem. We negotiate a multi-year lease with a renewal option.
- Burnout. We hire a program manager in Year 3 so I am not the only person who can run the gym.

Management & Organization

Maya Chen, owner and head coach. I started this plan because I have seen what gymnastics does for a child who feels shy or awkward and finds out her body can do something brave. I have spent years in and around gyms as an athlete and coach, and I understand how classes are built, how children learn and how to keep a floor safe. I will complete the safety courses our insurer and governing body require before we open.

What I bring. I am patient, organized and good at explaining things to children and parents in plain words. I understand small business basics: simple books, clear prices and careful hiring.

Who helps me.
- A volunteer advisory group of three people: a pediatric nurse, a school principal and a small business owner.
- Three coaches who have said they would join us and who bring different skills.
- A bookkeeper, paid by the hour, who handles monthly books and taxes.
- An attorney who reviews our waiver, membership agreement and lease.
- An insurance agent who helped us choose the right coverage.

Our team. We hire coaches who are good teachers and good role models. Each completes our training in safety, spotting and child development before working alone.

My pay. I pay myself $52,000 a year from the first year. That is built into the numbers in this plan so the business does not depend on unpaid work.

Milestones Narrative

Our goals and when we plan to reach them.

Before opening (Months 1 to 4):
- Month 1: Register the LLC, open a business bank account and sign the lease after we confirm zoning and occupancy rules.
- Month 1 and 2: Install padding, wall protection and lighting.
- Month 2 and 3: Install the floor and apparatus, hire coaches and write our safety plan.
- Month 3: Hold open houses and sign founding members.
- Month 4: Open to classes.

Year 1:
- Reach an average of about 140 children in recreational classes and about 20 athletes on the competitive team.
- Host 80 camper-weeks and 60 birthday parties.
- Keep a clean safety record and complete a skill chart for every child.
- Hold a show-and-tell night each season.
- Ask families for feedback twice during the year.

Year 2:
- Reach about 180 children and about 25 athletes and add a fourth coach.
- Enter our first meets with the competitive team.

Year 3 and beyond:
- Reach about 220 children in Year 3 and about 280 by Year 5, with about 40 competitive athletes.
- Hire a program manager in Year 3.
- Add tumbling classes for older teens and adults if families ask, after we check what we can afford.
- Explore partnerships with schools and community centers.

Funding Request

How much we need and how we will use it.

Total needed: $200,500, as the Funding Need Calculator in this plan shows. We plan to start with $205,000, which covers that amount, with a little room to spare.

Startup costs: $141,000.
- Spring floor, bars, beam and vault: $58,000.
- Training equipment, mats and safety pits: $27,000.
- Floor padding, wall protection and lighting: $25,000.
- Lease deposit: $9,000.
- Legal and business registration: $4,000.
- Insurance first payment: $6,000.
- Signage and branding: $4,000.
- Registration and scheduling software: $3,000.
- Launch marketing: $5,000.

Cushion. The calculator adds a cushion of about $59,500: roughly three months of Year 1 expenses. That way a slow first season does not force us to close.

Where the $205,000 comes from. $40,000 of my own savings, $30,000 from family and a local investor and a $135,000 small business loan (SBA 7(a)). An SBA 7(a) loan is a bank loan that the U.S. Small Business Administration partly guarantees, which makes banks more willing to lend to a new business. Loan: $135,000 at 10.5% over 10 years, which comes to $1,822 a month.

Phase 1: If we cannot raise the full amount at first, we open with the spring floor, beam and a smaller set of bars, and run recreational classes and open gym while we save for the vault and safety pits.
Phase 2: Add the vault, the pits and the competitive team once we reach about 100 children, using profit from Year 2.

Sales and profit. Year 1 sales are about $274,200. We expect a loss of about $16,600 in Year 1, which is normal for a new business, and our startup money covers it, then profits of about $34,200, about $50,100, about $73,600 and about $112,700 in Years 2 to 5. Year 5 sales are about $640,300.

Cash. The lowest year-end cash balance in the plan is about $107,800 at the end of Year 1. At the end of Year 1 customers owe us about $5,484, so we follow up on unpaid bills each week.

Where each Year 1 dollar goes. Pay: Owner / Head Coach and Director $52,000; Coach (part-time) $24,000; Front Desk and Parent Liaison (part-time) $20,000. Direct costs of goods and services: about $21,600. Other yearly costs: Rent and Utilities about $66,000; Insurance about $9,000; Equipment Repair and Mats about $6,000; Marketing about $7,000; Software and Administration about $6,000.

Appendix Notes

Documents to attach before you share this plan:

- Your business registration and zoning confirmation.
- Your insurance certificate.
- Your lease or letter of intent.
- Your waiver, membership agreement and safety rules.
- Equipment quotes for the floor, bars, beam, vault and mats.
- Your floor plan, ceiling height check and emergency plan.
- Letters of interest from preschools and schools.
- Your background check and coach training policy.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Recreational Classes (per child per month): 1,680 in Year 1 at $95, growing to 3,360 at $105 in Year 5. About $6 each goes to direct costs.
- Competitive Team Tuition (per athlete per month): 240 in Year 1 at $210, growing to 480 at $235 in Year 5. About $8 each goes to direct costs.
- Open Gym and Parent-Child Classes (per visit): 1,800 in Year 1 at $15, growing to 3,900 at $17 in Year 5. About $1 each goes to direct costs.
- Camps (per camper per week): 80 in Year 1 at $240, growing to 200 at $270 in Year 5. About $45 each goes to direct costs.
- Birthday Parties (per party): 60 in Year 1 at $300, growing to 160 at $340 in Year 5. About $70 each goes to direct costs.
- Pay (a full year, per person, including payroll taxes and workers' compensation): Owner / Head Coach and Director $52,000; Coach (part-time) $24,000; Front Desk and Parent Liaison (part-time) $20,000; Program Manager $42,000.
- Other yearly costs in Year 1: Rent and Utilities $66,000; Insurance $9,000; Equipment Repair and Mats $6,000; Marketing $7,000; Software and Administration $6,000. These grow between 3% and 5% a year.
- Equipment: $85,000 at the start, then $8,000 to $10,000 a year.
- Startup costs: $141,000, paid once from $205,000 in startup money.
- Children: an average of about 140 in recreational classes in Year 1 (1,680 child-months), growing to about 280 in Year 5.
- Competitive team: about 20 athletes in Year 1 (240 athlete-months), growing to about 40 in Year 5.
- About 2% of each year's sales is still owed to us at year end.
- Taxes: 21%, as a simple estimate. Check with a tax professional about how your business is taxed.
- Every dollar amount is an estimate. Replace them with your own prices, quotes and real costs.

Startup Costs