Fairway Golf Academy

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Fairway Golf Academy is a golf coaching business in Greenville, South Carolina, owned by Brian and Kelly Reeves. We teach private lessons, junior programs, clinics and camps and fit clubs, using video and launch monitor feedback.

Why this fits. Golf participation has grown, and many new players want instruction. A clear plan, patient coaching and fair prices help players improve and keep playing.

Here is what our numbers show. In Year 1 we plan about 700 private lessons, 200 clinic and camp participants, 80 club fittings and 30 junior program players. That brings in sales of $122,800, growing to $440,120 by Year 5. We expect a profit of about $15,700 in Year 1, a profit of about $28,800 in Year 2, a profit of about $51,700 in Year 3 and a profit of about $104,700 by Year 5. Range fees, coach pay and the launch monitor and video equipment are our largest costs, and the plan counts all of them.

We need $47,000 in total. Of that, $26,000 is startup costs (a launch monitor, video equipment, training aids and teaching equipment, licensing and insurance, signs and marketing and facility deposits), and the rest is cash for the first months. We are putting in $12,000 of our own savings and asking for a $35,000 SBA 7(a) loan.

We are Brian and Kelly Reeves, owners of Fairway Golf Academy. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Fairway Golf Academy will be a limited liability company (LLC) in Greenville, South Carolina, owned and run by Brian and Kelly Reeves. Brian is a certified golf instructor who has coached players of every level. Kelly handles scheduling, junior programs and the books.

What we do:
- Private lessons for adults and juniors.
- Junior golf programs and summer camps.
- Group clinics for short game, putting and course management.
- Club fitting and equipment advice.
- Video and launch monitor analysis.

Who we serve: Adult golfers, juniors and their parents, and local courses and clubs in the Greenville area.

Licensing and insurance. We will register the LLC, carry general liability insurance, hold the instructor certifications and background checks that junior programs require and sign facility agreements with the ranges and courses where we teach. We provide proof of insurance to every facility.

Our promise. Clear coaching, measurable progress and a game that is more fun.

Where things stand today. The business plan, price list and facility agreements are written. The next steps are the equipment, the insurance and the first students.

Problem & Opportunity

Many golfers practice for years without improving because they do not have a clear plan or feedback.

What customers run into:
1. Slice, hook and inconsistent contact that never gets fixed.
2. Lessons that are expensive and do not follow up.
3. Juniors who want to play and have no structured program.
4. Equipment that does not fit.

Why it matters. Golf is hard to learn alone, and a few good lessons can save years of frustration and strokes.

Products & Services

Fairway Golf Academy will be the place in Greenville to learn the game well.

What makes us different:
1. Video and launch monitor feedback.
2. A clear practice plan after each lesson.
3. Junior programs with fun and safety first.
4. Fair prices and package discounts.
5. Honest advice on equipment.

How a lesson works:
1. The player books a first lesson and shares goals.
2. We assess the swing and set a plan.
3. We coach with video, launch monitor and drills.
4. We follow up with a practice plan and a progress check.

Why customers stay. Players return for tune-ups, and parents sign up younger siblings.

Market Analysis

Who we serve:
- Adult golfers who want to improve.
- Juniors and parents looking for coaching and camps.
- Clubs and leagues that want clinics.
- Corporate groups that want an outing clinic.

How we sized the market. Our Year 1 plan is about 700 private lessons, 200 clinic participants, 80 club fittings and 30 junior program players, a small share of golfers in a region with many courses. Replace this estimate with your own count of golfers and courses near you.

Why now. Golf participation has grown, and many new players want instruction. Technology makes coaching more precise.

Competitive Landscape

What customers can do today:

1. Golf pros at courses. Skilled and often limited in time.
2. Large golf academies. Excellent and expensive.
3. Online instruction. Cheap and not personal.
4. Friends and family. Free and inconsistent.
5. Big-box golf stores. Equipment focused.

Where we fit. Fairway will be a local academy with technology, clear plans and fair prices.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Meet course pros and range managers.
- Post short swing tips on social media.
- Set up a website with online booking.
- Offer a free first assessment.

After opening:
- Ask every student for a review.
- Offer lesson packages.
- Run monthly clinics at the range.
- Partner with juniors' schools and leagues.
- Share student progress with permission.

What we will measure. How students heard about us, how many first lessons become packages and how many students return for tune-ups.

Operations Plan

How the business will run.

Season and schedule. Golf runs most of the year in South Carolina, with the busiest months in spring and fall. We use indoor video and a simulator in poor weather.

Team. Brian teaches most lessons. An assistant coach joins in Year 2, and we add coaches as junior programs grow.

Quality and safety. Instructors hold background checks and first aid training for junior programs, follow range safety rules and use a code of conduct. Parents are welcome at every junior session.

Equipment. We will buy a launch monitor, video analysis equipment, practice and training aids and teaching equipment. We rent range and course space by the hour.

Paperwork and money. Students pay at booking or in lesson packages, and we collect payment before camps start. We follow up on anything unpaid after one week. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Fairway Golf Academy.

Brian Reeves, owner and head instructor. He teaches, designs programs and fits clubs. Kelly Reeves, owner and office manager. She handles scheduling, junior programs and the books. (Replace this paragraph with your own background.)

Team. One assistant coach from Year 2, growing to four, each certified and background checked.

Office. Kelly handles the office with part-time help as programs grow.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Head Instructor $46,000; assistant Coach $38,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, buy the equipment, sign range agreements and set up online booking.
- Year 1: about 1,010 lessons and sessions with Brian teaching; $122,800 in sales and a profit of about $15,700.
- Year 2: about 1,470 and an assistant coach; $188,500 in sales and a profit of about $28,800.
- Year 3: about 2,030 and a second assistant coach; $267,700 in sales and a profit of about $51,700.
- Year 4: about 2,590 and a third assistant coach; $351,600 in sales and a profit of about $76,200.
- Year 5: about 3,150 and a fourth assistant coach; $440,120 in sales and a profit of about $104,700.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: lessons given, clinics and camps booked, range fees, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $47,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $26,000, listed item by item in the Startup Costs section: $8,000 for launch monitor, $3,500 for video analysis equipment, $3,500 for practice and training aids, $3,000 for teaching and fitting equipment, $1,500 for LLC filing and attorney review of agreements, $2,000 for general liability insurance, first payment, $2,000 for signs, banner and website, $1,500 for facility deposits, $1,000 for certifications and background checks.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $20,300: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $20,300, and the three pieces add up to about $46,300, rounded up to the nearest $500: $46,500.
We are raising $500 more than that, $47,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $41,800, at the end of Year 1.

Where the money comes from:
- Our own money: $12,000.
- SBA 7(a) loan: $35,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment and build-out as collateral.

How we will pay it back. We expect a profit of about $15,700 in Year 1, a profit of about $28,800 in Year 2, a profit of about $51,700 in Year 3, a profit of about $76,200 in Year 4 and a profit of about $104,700 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $472 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with private lessons and a small junior program, which lowers the startup costs and the loan.
- Phase 2: once lessons are steady, add clinics, camps and an assistant coach and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your instructor certifications and proof of insurance.
- Facility agreements or letters of intent.
- Quotes for the launch monitor and video equipment.
- A sample lesson plan and price sheet.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Private Lessons: about $95 in Year 1, rising to $107; about $8 in direct costs, rising to $9; about 700 in Year 1, growing to 2,200.
- Clinics and Camps (per participant): about $120 in Year 1, rising to $135; about $20 in direct costs, rising to $23; about 200 in Year 1, growing to 600.
- Club Fittings: about $160 in Year 1, rising to $180; about $30 in direct costs, rising to $34; about 80 in Year 1, growing to 240.
- Junior Programs (per player per season): about $650 in Year 1, rising to $732; about $90 in direct costs, rising to $101; about 30 in Year 1, growing to 110.
- A private lesson averages about $95, a clinic or camp participant about $120, a club fitting about $160 and a junior season about $650.
- Prices rise about 3% a year.
- Equipment ($18,000 in Year 1) covers a launch monitor, video analysis equipment, practice and training aids and teaching equipment, and later years ($2,000, $3,000, $2,500 and $3,000) replace and add equipment.
- Pay (a full year, per person): owner / Head Instructor $46,000; assistant Coach $38,000.
- Other yearly costs in Year 1: range and Facility Fees $18,000, insurance $3,500, software and Technology $5,000, marketing $6,000, admin $2,500. These grow between 4% and 12% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $4,912 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs