Fairway Golf Academy

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Fairway Golf Academy is an indoor golf academy in North Carolina. We offer private lessons, group clinics and junior programs, simulator play and club fitting, plus corporate events and simulator rentals. Players of every level can practice all year with a launch monitor that shows distance, spin and swing path.

Why this fits. Golf is a season-bound sport in most places, and players who want to improve need a way to practice in winter and bad weather. Launch monitors turn a lesson into clear numbers, which helps players see progress, and corporate groups and friends use simulator bays as a social outing. Lessons and clinics repeat each week and each season, and junior programs create players who stay for years.

Here is what our numbers show. In Year 1 we plan about 955 private lessons, about 1,708 group clinic and junior program visits and about 205 corporate event and simulator rental bookings. That brings in sales of $224,959, growing to $575,077 by Year 5. We expect a profit of about $30,400 in Year 1, a profit of about $56,900 in Year 2, a profit of about $111,700 in Year 3 and a profit of about $201,900 by Year 5. Rent, launch monitor upkeep and instructor pay and the simulator bays paid for before the first lesson are our largest costs, and the plan counts all of them.

We need $165,000 in total. Of that, $134,500 is startup costs (two simulator bays, hitting nets, an indoor putting green, video and fitting equipment, a build-out, a deposit, insurance and marketing), and the rest is cash for the first months. I am putting in $32,000 of my own savings and asking for a $133,000 SBA 7(a) loan.

I am Gavin Marsh, the owner and teaching professional. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Fairway Golf Academy will be a limited liability company (LLC) in North Carolina, owned by Gavin Marsh. We will rent about 5,000 square feet with two simulator bays, a hitting area with nets, an indoor putting green, a fitting area, a lounge and a front desk.

What we believe. Golf should be easy to start, fun to practice and measurable, so every player can see themselves improve.

What we offer:
- Private lessons with launch monitor data and video.
- Group clinics for adults and a junior golf program.
- Simulator play on well-known courses, by the hour.
- Club fitting by appointment.
- Corporate events, parties and leagues.

Safety. Hitting areas are separated by netting, players hit only when the bay is clear, equipment is inspected daily and children play with an adult or an instructor. We do not promise any player a handicap, a tournament result or a scholarship. We promise careful teaching and honest feedback.

Where things stand today. The program, schedule, budget and safety plan are written. The next steps are the lease, the bays and the first 50 founding members.

Problem & Opportunity

Golfers who want to improve face a short season and unclear feedback. Driving ranges close in cold and wet weather, and a lesson without data can leave a player unsure whether anything changed. Beginners find golf expensive and intimidating, and many give up before they enjoy it.

Junior players also need a year-round place to learn, and parents want coaches who are trained and safe.

An indoor academy with launch monitors, trained instructors and clear pricing fills these gaps.

Products & Services

Fairway Golf Academy will be the year-round, data-driven, welcoming golf home.

What makes us different:
1. Year-round practice. Indoor bays open in every kind of weather.
2. Clear data. Launch monitors and video show distance, spin and swing changes.
3. Certified instructors. Background-checked and trained.
4. A welcome for beginners. Group clinics and simple first lessons.
5. A junior program. A clear path from first swing to course play.
6. Social play. Simulator time and events for friends, families and offices.

Why golfers stay. They see their numbers improve and enjoy the sport more.

Market Analysis

Who we serve:
- Beginners who want to learn without feeling lost.
- Golfers who want to improve and practice all year.
- Junior players and their parents.
- Companies and groups that want a simulator outing.
- Golfers who want a club fitting.

How we sized the market. Our trade area is the towns within a 25-minute drive. We are not counting on every golfer. Year 1 plans about 18 private lessons a week and about 33 clinic visits a week, which is a small share of the golfers in our area. Replace this estimate with your own count of courses, clubs and offices near the academy.

Competitive Landscape

What golfers can do today:

1. Golf courses and ranges. Good, but weather-dependent and often without instruction.
2. Teaching professionals at courses. Strong, but tied to the course schedule and prices.
3. Large entertainment venues with simulators. Fun, but not built for improvement.
4. Other indoor academies. Some are strong, but may be far away.
5. Online videos and apps. Free, but no feedback.

Where we fit. Fairway Golf Academy offers data, coaching and a welcoming space all year. We will not try to be a country club. We will be the place golfers improve.

Marketing & Sales Strategy

How golfers will find us.

Before opening:
- Sign up at least 50 founding members at a reduced first-month price.
- Host a free open house with simulator demos.
- Visit courses, golf shops and junior programs. We do not pay for referrals.
- Put up the sign as soon as the lease is signed.

After opening:
- A discounted first lesson with launch monitor data.
- A Google Business Profile and honest reviews.
- A corporate and party package with a clear price.
- A junior program and school partnerships.
- A winter league that brings in players and friends.

What we will measure. How golfers heard about us, how many first lessons become regular lessons and how many events are booked.

Operations Plan

How the academy will run.

Schedule. Weekday afternoons and evenings for lessons and clinics, weekend mornings for junior programs and simulator time and daytime hours for corporate groups.

Staffing in Year 1. Gavin teaches and runs the academy. A part-time instructor joins in Year 2. Pay for each role is listed at the end of this plan.

Booking and payments. An online system handles lessons, simulator bays, events and payments.

Safety. Bays are separated by netting, players hit only when the area is clear, equipment is inspected every day, children are supervised and a first aid kit is on site.

Upkeep. Launch monitors are cleaned and calibrated on a schedule, nets and mats are checked weekly and the yearly budget includes software and maintenance.

Management & Organization

The people who will run Fairway Golf Academy.

Gavin Marsh, owner and teaching professional. He teaches lessons and clinics, runs the simulators, leads the schedule, the budget and club fitting. (Replace this paragraph with your own background.)

Certified instructor (part time, from Year 2). Teaches lessons and junior clinics after training in the academy's methods. Every instructor passes a background check, holds the teaching certification the golf association requires and holds CPR and first aid training.

Outside advisors. An attorney who reviews the lease and the waiver, an insurance broker, an accountant, a simulator technician and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / PGA Teaching Professional $58,000; certified Instructor (part-time) $35,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (4 months ahead): sign the lease, build the bays and install the simulators, nets and putting green, confirm every instructor's certification and insurance, set the lesson and clinic schedule and sign up at least 50 founding members.
- Year 1: about 955 private lessons, 1,708 clinic visits and 205 event and rental bookings; $224,959 in sales and a profit of about $30,400.
- Year 2: about 1,260 private lessons, 2,240 clinic visits and 274 bookings with a part-time instructor; $306,440 in sales and a profit of about $56,900.
- Year 3: about 1,569 private lessons, 2,789 clinic visits and 344 bookings and a stronger junior program; $394,112 in sales and a profit of about $111,700.
- Year 4: about 1,872 private lessons, 3,323 clinic visits and 410 bookings and a corporate league; $484,210 in sales and a profit of about $143,700.
- Year 5: about 2,160 private lessons, 3,832 clinic visits and 473 bookings and a plan for more bays; $575,077 in sales and a profit of about $201,900.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: lessons and clinic visits, simulator hours booked, event bookings, new member sign-ups, instructor hours, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $165,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $134,500, listed item by item in the Startup Costs section: $72,000 for simulator bays with launch monitors (2), $16,000 for hitting nets and turf mats, $8,000 for indoor putting green, $5,000 for video and swing analysis system, $4,000 for club fitting equipment, $8,000 for facility build-out: bays, flooring and lighting, $5,000 for signs, website and opening promotion, $1,500 for booking and billing software, Year 1, $2,000 for LLC filing and lease review by an attorney, $4,000 for general and professional liability insurance, first year, $9,000 for security deposit and first three months of rent.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $30,200: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $30,200, and the three pieces add up to about $164,700, rounded up to the nearest $500: $165,000.
We are raising $165,000 in all, which matches the calculator. With this funding, the lowest year-end cash balance is about $92,900, at the end of Year 1.

Where the money comes from:
- My own money: $32,000.
- SBA 7(a) loan: $133,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances sports and recreation businesses, backed by my own savings and the simulator equipment as collateral.

How we will pay it back. We expect a profit of about $30,400 in Year 1, a profit of about $56,900 in Year 2, a profit of about $111,700 in Year 3, a profit of about $143,700 in Year 4 and a profit of about $201,900 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,795 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the simulator and facility equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with one simulator bay, the hitting nets and a shorter schedule, which lowers the startup costs and the loan.
- Phase 2: once the first bay is busy, add the second simulator, the putting green and corporate events and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the simulators, nets and flooring.
- Instructor certifications, background checks and CPR records.
- Your insurance quote and waiver.
- Your lesson and clinic schedule, price list and a list of founding members.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Private Instruction: about $110 in Year 1, rising to $122; about $12 in direct costs, rising to $14; about 955 in Year 1, growing to 2,160.
- Group Clinics and Junior Programs: about $48 in Year 1, rising to $56; about $8 in direct costs, rising to $9; about 1,708 in Year 1, growing to 3,832.
- Corporate Events and Simulator Rentals: about $185 in Year 1, rising to $205; about $28 in direct costs, rising to $32; about 205 in Year 1, growing to 473.
- A private lesson is one student for one lesson. A group clinic or junior program visit is one player in one clinic. A corporate event or simulator rental booking averages about $185.
- Prices rise about 3% a year.
- Equipment ($105,000 in Year 1) covers two simulator bays and launch monitors, hitting nets and mats, a putting green, video analysis and club fitting equipment, and later years ($5,000, $8,000, $8,000 and $12,000) replace and add equipment.
- Pay (a full year, per person): owner / PGA Teaching Professional $58,000; certified Instructor (part-time) $35,000.
- Other yearly costs in Year 1: rent and Utilities $36,000, trackMan Maintenance and Software $12,000, insurance and PGA Affiliation $7,500, marketing and Corporate Outreach $7,200. These grow between 3% and 8% a year.
- Customers and payers pay about 18 days after service, so at the end of Year 1 about $11,248 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs