Lux Lash Studio

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Executive Summary

Lux Lash Studio is a lash extension and lash lift studio in the greater Las Vegas, Nevada metro area offering classic, hybrid and volume lash extensions, lash lifts and tints, brow lamination and brow tinting in a private, appointment-only suite environment. The studio is founded by a licensed master lash artist with 7 years of experience and a built-in client following of 220 active lash clients.

The U.S. lash extension market is large and has grown significantly as lash extensions have moved from a luxury service to a mainstream personal care routine for women aged 22 to 45. A skilled lash artist who builds a loyal clientele has one of the most recession-resilient beauty service businesses available: lash extensions require fills every 2 to 4 weeks, creating a recurring monthly revenue stream that looks more like a subscription than a single-service appointment. Las Vegas's large service industry workforce, entertainment industry and year-round tourism create exceptional demand. Year 1 revenue is projected at about $132,000, growing to about $235,700 by Year 3 with a second artist suite. Startup costs are about $38,000.

Company Description

Lux Lash Studio will open in a private suite within a salon suites facility in Summerlin or Henderson, Nevada.

Ownership. LLC, owned by founder Jasmine Cole. Jasmine holds a Nevada cosmetology license, a certified master lash artist credential (The Lash Professional or Borboleta) and has 7 years of lash extension experience including 4 years as a booth renter at a high-volume Las Vegas lash studio.

Services and pricing:
- Classic full set (individual lash extensions): $165
- Hybrid full set (mix classic + volume): $195
- Volume full set (mega-volume, fan lashes): $225
- Classic fill (2-week, under 50% grown out): $75
- Classic fill (3-week): $90
- Hybrid/volume fill: $95 to $120
- Lash lift and tint: $85
- Brow lamination: $75
- Brow lamination + tint: $90
- Classic lash membership ($145/month): unlimited 2-week fills + 15% off retail products

Hours: Tuesday through Saturday, 9 a.m. to 6 p.m., by appointment only.

Problem & Opportunity

Jasmine's 220 active lash clients follow her work on Instagram and have told her directly they will follow her to her own studio. At the high-volume shop she is currently renting from, she splits revenue with the studio owner and has no control over scheduling, pricing, products or client experience. Moving to her own suite captures the full revenue from her existing book, sets pricing she chooses and creates the calm, private experience her clients have been asking for.

Products & Services

A private single-suite lash studio where Jasmine is the only person in the room with the client, using the premium lash products she selects (not the shop's bulk purchase), at pricing that reflects her 7-year master-level skill and certification, with a membership program that locks in her best clients on a recurring monthly charge.

Market Analysis

Las Vegas is a large city with a massive service industry workforce (casino, hospitality, entertainment) where women invest heavily in personal appearance and a tourist market that generates day-of and short-notice lash appointment demand from visitors. Henderson and Summerlin are the highest-income residential submarkets in the metro and the primary target for a premium lash studio.

Target clients: local professional women aged 22 to 45 who wear lash extensions as a regular personal care routine (the core membership market) and Las Vegas hotel guests seeking lash services during a stay.

Competitive Landscape

Las Vegas has hundreds of lash artists and studios ranging from $50 volume sets at high-volume discount studios to $300+ celebrity lash artists. Jasmine positions at the premium mid-market: $165 to $225 for a master-certified artist in a private suite. Her 220-client following is the primary competitive advantage - she is not starting from zero.

Our strengths and weak points. Strengths: 220-client active book means Jasmine opens with a full schedule rather than building from zero - a massive head start most beauty entrepreneurs do not have; Lash fills every 2 to 4 weeks create a recurring monthly revenue model that behaves like a subscription and is deeply resistant to client churn. Weak points we plan for: Single-artist model caps revenue at Jasmine's available appointment hours; illness or injury immediately stops all income; Lash extension clients are intensely loyal to a specific artist - adding a second artist in Year 2 risks the new artist having low utilization until she builds her own following.

Marketing & Sales Strategy

Pre-opening: text and email Jasmine's 220 active clients with a founding member offer (first fill at 20% discount, membership at the founding rate locked for one year). Instagram announcement 45 days before opening. Opening week: complimentary lash consultations for the first 15 new clients not from her existing book. Ongoing: Instagram before/after lash content (with client consent), Google Business Profile, a referral credit ($25 toward the client's next service) and The Lash Professional and Borboleta certified artist directory listings.

The first 90 days. Days 1 to 30: sign the suite lease, furnish it and message Jasmine's 220 current clients with the founding member offer. Days 31 to 60: open, fill the first weeks from the existing book and offer free consultations to 15 new clients. Days 61 to 90: sign up members, ask for referrals and start before-and-after posts with client consent.

Operations Plan

Jasmine operates alone in Year 1. Each appointment: 1.5 to 2.5 hours for a full set, 45 to 75 minutes for a fill. She takes 5 to 6 appointments per day maximum. Booking via Vagaro or Square Appointments. Membership billing automated monthly. Lash products sourced from The Lash Professional, Borboleta or London Lash Pro (professional-grade individual lash trays, adhesive, tweezers). Suite: approximately 120 sq ft, furnished by Jasmine with a lash bed, ambient lighting, a product cart and a retail display.

Daily routine and records. Each day starts with cleaning the bed, tools and surfaces, laying out fresh lash trays and checking the day's appointments for patch tests. After each client we note the lash style, adhesive and any reactions in the client record so the next fill can be matched exactly, and we back up the booking and membership records every week.

Risks and how we plan for them:
- One artist. Income stops if Jasmine is sick or hurt, so memberships are billed monthly and clients can rebook with an associate once one is hired in Year 2.
- Clients are loyal to the artist. A new associate artist needs her own clients, so we start her on fills and the overflow from Jasmine's book.
- Allergic reactions and eye safety. Every new client gets a patch test and a written health form, and all tools are cleaned or replaced after each client under Nevada cosmetology rules.
- Cancellations and no-shows. We take a deposit when booking and use a clear cancellation policy.
- Suite lease terms. We read the suite lease carefully, confirm what is included and avoid a long commitment until the second suite is planned. Each new client receives a short written aftercare sheet covering how to wash, brush and protect the lashes, and a text two days later asking how they feel, so problems are caught early and clients know exactly when to book their fill.

Management & Organization

Jasmine Cole, Owner and Master Lash Artist. Nevada cosmetology license, master lash artist certified (7 years), 220-client active book. Outside bookkeeper for quarterly taxes.

Hiring plan. Jasmine works alone in Year 1. An associate lash artist joins in Year 2 when the second suite is added.

Milestones Narrative

Year 1: suite open by month 2, 200 membership clients by month 6, revenue about $132,000. Year 2: add a second suite and train an associate artist, revenue about $195,000. Year 3: two suites at full capacity, revenue about $235,700.

What the plan's numbers say. Year 1: sales about $132,000, profit about $15,700; Year 2: sales about $195,000, profit about $27,100; Year 3: sales about $235,700, profit about $51,400; Year 4: sales about $263,900, profit about $66,000; Year 5: sales about $290,300, profit about $78,100. The lowest year-end cash is about $76,600.

How we will keep score. Every month we compare real sales to the plan, check the cash in the bank, review the direct cost of each job or product, and look at what customers say. If sales are behind plan for two months in a row, we slow spending and delay hiring until the numbers catch up.

Funding Request

How much we need and how we will use it. Total needed: $62,500. This number comes from the Funding Need Calculator in this plan. It adds up:
- Startup costs of $38,000, listed item by item in the Startup Costs section (the largest are Working capital reserve $16,000; Suite buildout and décor $8,200; Opening lash supply inventory $4,800).
- A cash cushion of about $24,500. That is the deepest cash dip in the early months plus about three months of bills, so slow weeks do not put the business at risk. Lenders call this "working capital."
- Together that comes to about $62,500 (rounded up to the nearest $500), which is the total we are planning for.
Where the money comes from:
- Owner money: $38,000.
- Small business loan: $24,500.
Kind of funding we are looking for: Small business loan: $24,500 at 12.75% interest over 10 years, about $362 a month. A loan is money we pay back with interest, and the monthly payments are already included in our cash flow.
How we will pay it back. We expect sales of about $132,000 in Year 1, growing to about $290,300 by Year 5. We expect a profit of about $15,700 in Year 1, $27,100 in Year 2, $51,400 in Year 3, $66,000 in Year 4 and $78,100 in Year 5. Year 1 is lower than a full year because the business needs time to open and build customers. The lowest year-end cash balance is about $76,600 (Year 1), so with this funding the business has money in the bank every year of the plan.
What we are offering the lender: the equipment we buy as collateral and a personal guarantee from the owner.
A smaller first step, if needed. If we cannot raise the full amount right away, we can open with a smaller furnished suite and buy retail stock only as it sells. Duplicate this plan and lower the startup costs to match.
What if sales are slower? We also tested a cautious case where sales come in 20 percent lower every year. In that case the plan shows a loss of about $5,700 in Year 1, a profit of about $17,100 in Year 3 and the lowest year-end cash is about $76,600, so the business still has money in the bank every year.
All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- LLC operating agreement.
- Nevada cosmetology license (current).
- Master lash artist certification.
- Professional liability insurance.
- Nevada business license.
- Suite lease.
- Vagaro booking subscription.
- Lash supply wholesale accounts (The Lash Professional, Borboleta).
- Membership agreement template (auto-billing, cancellation policy).
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Lash Extension Services and Fills: about 800 units in Year 1 at about $138 each, costing about $11.04 each to deliver.
- Membership Revenue and Retail: about 160 units in Year 1 at about $135 each, costing about $21.80 each to deliver.
- Pay: owner / master lash artist $72,000 a year (the same number all five years); associate lash artist $38,000 a year (people in Years 1 to 5: 0, 1, 1, 1, 1).
- Other yearly costs in Year 1: suite rent (second suite from year 2) about $16,800, marketing about $3,000, software about $600, insurance about $1,200, admin and other about $3,000.
- Tax rate: 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Plain words used in this plan:
- Fill: a visit every two to four weeks to replace lashes that have grown out.
- Classic, hybrid and volume: three lash styles that use one, a mix of, or many thin lashes per natural lash.
- Membership: a monthly fee that covers regular fills.
- Patch test: a small test to check for an allergic reaction before a full set.
- Suite: a small private rented room inside a salon building.

Startup Costs