ProSeal Driveway and Pavement Services

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

ProSeal Driveway and Pavement Services is a driveway sealing, crack filling and pavement maintenance company in Grand Rapids, Michigan, owned by Troy and Alicia Barnes. We seal asphalt driveways, repair cracks, maintain parking lots and stripe lines for homeowners, HOAs and commercial property managers.

Why this fits. Michigan winters crack and fade asphalt every year, and sealing and crack filling cost a fraction of replacement. Many driveways and lots are overdue. A local crew that preps properly, uses good sealer and offers yearly plans can build steady work.

Here is what our numbers show. In Year 1 we plan about 260 driveway sealing jobs, 90 crack repair jobs, 18 parking lot contracts and 14 striping jobs. That brings in sales of $193,600, growing to $696,762 by Year 5. We expect a profit of about $14,600 in Year 1, a profit of about $51,200 in Year 2, a profit of about $118,300 in Year 3 and a profit of about $210,500 by Year 5. Crew pay, fuel and insurance, and the truck and equipment paid for before the first job, are our largest costs, and the plan counts all of them.

We need $77,000 in total. Of that, $49,200 is startup costs (a sealcoat spray unit, a crack-fill melter, a used truck and trailer, licensing and insurance, signs and marketing and supplier deposits), and the rest is cash for the first months. We are putting in $12,000 of our own savings and asking for a $65,000 SBA 7(a) loan.

We are Troy and Alicia Barnes, owners of ProSeal Driveway and Pavement Services. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

ProSeal Driveway and Pavement Services will be a limited liability company (LLC) in Grand Rapids, Michigan, owned and run by Troy and Alicia Barnes. Troy has worked on paving crews and knows how to seal and repair asphalt the right way. Alicia handles the books, customer calls and scheduling.

What we do:
- Asphalt driveway sealing for homeowners.
- Crack filling and small pavement repairs.
- Parking lot sealing and maintenance for HOAs and commercial properties.
- Line striping and stall marking.
- Seasonal maintenance plans.

Who we serve: Homeowners, HOAs, apartment communities and commercial property managers in the Grand Rapids area.

Licensing and insurance. We will register the LLC, carry general liability insurance and follow state and local rules for materials and traffic control. Commercial customers will receive a certificate of insurance on request.

Our promise. Sealing that lasts, honest prices and a tidy site.

Where things stand today. The business plan, pricing and equipment list are written. The next steps are the license and insurance, the truck and equipment and the first customers.

Problem & Opportunity

Asphalt cracks and fades every winter in Michigan, and neglected pavement turns into an expensive replacement.

What customers run into:
1. Cracks that fill with water and freeze, making the damage worse.
2. Fly-by-night sealers who thin the product and disappear.
3. Parking lots that look worn and create liability.
4. No simple maintenance plan that fits a budget.

Why it matters. Sealing and crack filling cost a small fraction of replacing asphalt, and doing them on time can add years to a driveway or lot.

Products & Services

ProSeal Driveway and Pavement Services will be the dependable choice in Grand Rapids for this work.

What makes us different:
1. Clean, prepared surfaces before every coat.
2. Quality sealer applied at the right thickness.
3. Written estimates and no pressure.
4. Commercial plans with scheduled maintenance.
5. A guarantee on crack filling.

How a job works:
1. We measure the driveway or lot and send a written estimate.
2. We clean the surface, fill cracks and repair small areas.
3. We apply the sealer and set barriers while it cures.
4. We walk the customer through the work and send the invoice.

Why customers stay. Homeowners rebook every few years and property managers keep us on a yearly plan.

Market Analysis

Who we serve:
- Homeowners with asphalt driveways.
- HOAs and apartment communities.
- Commercial property managers and small businesses.
- Churches and schools with parking lots.

How we sized the market. Our Year 1 plan is about 260 driveway jobs, 90 crack repair jobs and 18 parking lot contracts, a small share of the asphalt in our region. Replace this estimate with your own count of homes and lots near you.

Why now. Many driveways and lots in older neighborhoods are overdue for maintenance, and property managers want a simple yearly plan.

Competitive Landscape

What customers can do today:

1. Door-to-door sealers. Cheap and unreliable.
2. Larger paving companies. Skilled and more expensive for small jobs.
3. Lawn and handyman services that add sealing. Convenient and inconsistent.
4. Do-it-yourself sealing. Cheap and messy.
5. Chain home services. Reliable and more costly.

Where we fit. ProSeal will be local, honest and consistent, with commercial plans that make maintenance easy.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Print door hangers and yard signs and knock on doors in older neighborhoods.
- Meet HOA boards and property managers.
- Set up a website and Google Business Profile with before-and-after photos.
- Offer free estimates and a spring booking discount.

After opening:
- Ask every customer for a review.
- Send a reminder two years after each driveway job.
- Offer referral credits.
- Pitch commercial maintenance plans in the fall for spring work.
- Show before-and-after photos.

What we will measure. How customers heard about us, how many estimates become jobs and how many customers call us back.

Operations Plan

How the business will run.

Season and schedule. The sealing season in Michigan runs from late spring to early fall, about seven months. We schedule jobs on dry days, book estimates in winter and use the slow months for equipment care and marketing.

Crew. Troy leads the crew. One crew member in Year 1 helps with cleaning, crack filling and sealing, and we add crew as bookings grow.

Quality and safety. Crew members wear protective gear, set traffic control for lots and follow product handling rules. We never work in rain and follow cure times.

Equipment. We will buy a used truck, a sealcoat spray unit, a crack-fill melter and a trailer. Sealer and materials are bought on account from a local supplier.

Paperwork and money. Every job starts with a written estimate, and we collect a deposit when the work needs materials. We invoice the day the work is finished and follow up on anything unpaid after two weeks. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run ProSeal Driveway and Pavement Services.

Troy Barnes, owner and lead crew chief. He estimates and supervises every job and trains the crew. Alicia Barnes, office manager. She handles the books, scheduling and customer calls. (Replace this paragraph with your own background.)

Crew. One crew member in Year 1, growing to four, each trained on safety and application.

Office. Alicia handles the office, with help from part-time staff as volume grows.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Lead Crew Chief $46,000; crew Member $34,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, buy the truck and equipment, set up insurance and book the first spring jobs.
- Year 1: about 382 jobs with Troy and one crew member; $193,600 in sales and a profit of about $14,600.
- Year 2: about 590 jobs and a second crew member; $309,104 in sales and a profit of about $51,200.
- Year 3: about 790 jobs and a third crew member; $430,858 in sales and a profit of about $118,300.
- Year 4: about 990 jobs and a second spray unit; $560,554 in sales and a profit of about $162,800.
- Year 5: about 1,200 jobs and a fourth crew member; $696,762 in sales and a profit of about $210,500.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: jobs booked and finished, estimates sent and won, crew hours, materials cost per job, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $77,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $49,200, listed item by item in the Startup Costs section: $16,000 for sealcoat spray unit, $7,000 for crack-fill melter, $12,000 for used pickup truck, $3,000 for equipment trailer, $1,800 for LLC filing and attorney review of contracts, $3,500 for general liability insurance, first payment, $3,000 for door hangers, yard signs and website, $2,000 for supplier account deposit, $900 for safety gear and training.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $26,000: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $26,000, and the three pieces add up to about $75,200, rounded up to the nearest $500: $75,500.
We are raising $1,500 more than that, $77,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $51,700, at the end of Year 1.

Where the money comes from:
- Our own money: $12,000.
- SBA 7(a) loan: $65,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances trade and construction businesses, backed by our savings and the equipment as collateral.

How we will pay it back. We expect a profit of about $14,600 in Year 1, a profit of about $51,200 in Year 2, a profit of about $118,300 in Year 3, a profit of about $162,800 in Year 4 and a profit of about $210,500 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $877 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the truck, the core equipment and one crew, which lowers the startup costs and the loan.
- Phase 2: once the first jobs are steady, add the second crew and the next piece of equipment and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Proof of insurance.
- Written estimates for several sample jobs.
- Quotes for the truck and spray equipment.
- Photos of finished work.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Residential Driveway Sealing: about $320 in Year 1, rising to $360; about $85 in direct costs, rising to $96; about 260 in Year 1, growing to 820.
- Crack Filling and Pavement Repairs: about $280 in Year 1, rising to $315; about $70 in direct costs, rising to $79; about 90 in Year 1, growing to 290.
- Parking Lot Maintenance Contracts: about $3,800 in Year 1, rising to $4,277; about $1,300 in direct costs, rising to $1,463; about 18 in Year 1, growing to 58.
- Line Striping: about $1,200 in Year 1, rising to $1,351; about $350 in direct costs, rising to $394; about 14 in Year 1, growing to 46.
- A residential job is one driveway at about $320. Commercial lot contracts average about $3,800 and striping jobs about $1,200.
- Prices rise about 3% a year.
- Equipment ($38,000 in Year 1) covers a used truck, a sealcoat spray unit, a crack-fill melter and a trailer, and later years ($2,500, $3,000, $3,000 and $3,500) replace and add equipment.
- Pay (a full year, per person): owner / Lead Crew Chief $46,000; crew Member $34,000.
- Other yearly costs in Year 1: truck and Equipment Fuel and Maintenance $9,000, insurance $7,000, marketing $5,000, software and Admin $3,000. These grow between 4% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $7,744 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs