Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Oak Ridge Decks and Outdoor Living is a residential builder in North Carolina that designs and builds decks, porches, pergolas and outdoor kitchens, and repairs and refinishes existing ones. We give each homeowner a design, a fixed price, a permit and a written schedule, and we build with our own carpenters. We use pressure-treated lumber, composite and hardwood decking, and we build to the local code with proper footings and flashing.
A deck is an investment people use for years and a safety issue if it is built poorly. Deck failures from weak ledger connections and rot cause injuries every year. Many homeowners hire a handyman or a general contractor who subcontracts the work, and find that the finished deck does not match the plan. A specialist who builds decks every week, pulls permits and stands behind the work earns referrals.
Here is what our numbers show. We expect about 14 decks, 5 pergolas, porches and outdoor kitchens and 60 repair and refinishing jobs in Year 1, which brings in sales of $652,000, growing to $2,154,223 by Year 5. We expect a small profit of about $11,000 in Year 1, then about break-even in Year 2 as we add staff, and a profit from Year 3 ($81,700), growing to about $170,800 by Year 5. Margins after materials and field labor are about 30%, and spring and summer carry most of the work.
We need $160,000 in total. Of that, $111,000 is startup costs (a truck, a trailer, tools, software, the contractor license and bond and opening marketing) and the rest is cash to pay for materials and crews between customer payments. I am putting in $50,000 of my own money, and I am asking for a $110,000 SBA loan.
I am Ben Carter, the owner and lead builder, a licensed contractor with 11 years of experience building decks and outdoor structures. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Oak Ridge Decks and Outdoor Living is a small, independently owned deck and outdoor living builder in North Carolina, planned as a limited liability company (LLC). We serve homeowners within about 40 miles of our shop.
Our mission. To build safe, beautiful outdoor spaces that families enjoy for decades.
What we believe. A deck is part of the house and should be built like it. We attach it properly, flash it, use the right fasteners and follow the code, and we show the homeowner the framing before it is covered. We give a fixed price and explain what is and is not included.
What we offer:
- New decks. Design, permits and construction in treated lumber, composite or hardwood, with railings, stairs and lighting.
- Pergolas, covered porches and screened rooms. Structures that extend the season.
- Outdoor kitchens and patios. Built-in grills, counters and seating areas.
- Repairs and refinishing. Replacing rotted boards and railings, structural repairs, cleaning and sealing.
- Inspections. A written safety inspection of an existing deck.
Who we serve. Homeowners, with a focus on families and older homes, and landlords and real estate agents who need repairs before a sale.
What we do not do. We do not build additions, do major electrical or plumbing work without licensed subcontractors or begin work without a signed contract and a permit where required.
How we are run. I am the owner and lead builder and work on the crew. A project manager and estimator, a lead carpenter and a part-time office coordinator join in Year 2. Field labor and subcontractors are counted in the cost of each project. A small advisory group of a lumber supplier, an accountant and an attorney tells us what is working.
Where things stand today. We have a draft contract and warranty, material supplier quotes, a portfolio of past decks and letters of interest from six past clients and two real estate agents. Before we begin, our attorney will review our contract and lien notices, and we will confirm the state's contractor license, bond and permit requirements.
Problem & Opportunity
Homeowners want decks and outdoor spaces, and the experience is often poor. Deck builders are booked for months in busy seasons, quotes can be vague and some contractors disappear after a deposit. A deck that is poorly attached to the house, built without flashing or built with the wrong fasteners can rot or fail, and collapses injure people every year. Building codes exist for good reason, and many decks built without permits do not meet them.
Contractors face their own challenges. Lumber and composite prices move, weather delays work and customers pay in stages while the builder pays suppliers and crews. A single bad project can erase a month's profit. Skilled carpenters are hard to hire.
For a new builder, the first season depends on referrals and a portfolio. A new company must have a license, insurance and a bond and the cash to buy materials before the first deposit is paid.
We want to be clear about what we know and do not know. Demand for outdoor living has grown, and builders with a good reputation are usually busy in season. We will use the most recent numbers for our area in our final plan and will not overstate them. We do not know how fast referrals will build, so our plan starts small and grows with a project manager and a lead carpenter.
Products & Services
Oak Ridge will build decks and outdoor structures that are safe, handsome and built to code, with a clear contract and a clean job site.
How it works, step by step:
1. Consultation and measure. We visit the home, listen to how the family uses the space and measure.
2. Design and estimate. We prepare a drawing and a written fixed-price estimate with material choices and allowances.
3. Contract and permit. The homeowner signs a contract with the price, schedule, payment schedule and warranty. We take a deposit as state law allows and pull the permit.
4. Materials. We order materials with delivery dates and inspect them on arrival.
5. Construction. We lay out footings, set posts, attach the ledger with proper fasteners and flashing, frame, deck, build railings and stairs and install lighting, with inspections at required stages.
6. Walk-through. We review the finished deck with the homeowner, give care instructions and a punch list, and collect the final payment.
7. Warranty. We give a written workmanship warranty and check in after a season.
8. Quality. We track schedule against plan, change orders, callbacks and customer feedback.
Why this approach is strong. A specialist who builds decks every week, follows the code and communicates clearly earns referrals, and repair and refinishing work smooths the slow months.
Market Analysis
Who we serve: homeowners within about 40 miles who want a new or improved outdoor space.
Our primary group is homeowners with an older deck or no deck. We will use the most recent numbers for home values, age and remodeling spending in our area in our final plan. Our secondary group is real estate agents, landlords and homeowners who need repairs.
How we sized our plan. We plan 14 decks, 5 pergolas, porches and outdoor kitchens and 60 repair jobs in Year 1, growing to 40, 16 and 170 by Year 5. Our Year 1 prices are about $24,000 for a deck, $32,000 for a pergola or outdoor kitchen project and $2,600 for a repair, rising about 3% a year. Materials, subcontractors and field labor cost about 70% of the price.
Demand data. Letters of interest from six past clients and two agents cover about a quarter of the Year 1 projects. We do not count on any one referral.
We do not take every job. We decline projects outside our scope and projects without a permit where one is required.
Competitive Landscape
Other choices for homeowners, and what makes us different.
- Large home improvement stores. They sell installed decks and subcontract the work. We build our own decks.
- General contractors. They do many kinds of work. We specialize.
- Other deck builders. Some are excellent and booked. We compete on communication, clean sites and a fixed price.
- Handymen. They are low cost and may not be licensed or insured. We are licensed, bonded and insured and pull permits.
- Doing it yourself. Some homeowners build their own. We help with the parts that need a professional.
What makes us different.
- A fixed price and a written schedule.
- Permits and inspections on every job.
- Proper ledger attachment and flashing, which we show the homeowner.
- A clean site and a written warranty.
What we do not claim. We are new. Established builders have long portfolios. We plan to earn trust one deck at a time.
Marketing & Sales Strategy
How we will reach homeowners.
Referrals. We will ask past clients and agents for introductions and give a thank-you for each referral that becomes a project.
Online. A website with a project gallery, a Google business listing and reviews and a simple online request form.
Local. Yard signs on completed projects with permission, home shows, partnerships with lumber yards and landscapers and talks on deck safety.
Spring campaign. A winter offer on spring deck inspections and early booking discounts to fill the schedule.
Pricing. About $24,000 for a deck, $32,000 for a pergola or outdoor kitchen project and $2,600 for a repair in Year 1, quoted in writing.
Operations Plan
How the business will run.
Setup (the 2 to 3 months before the first project). We will form the LLC, get the contractor license, bond and any city registrations, buy the truck, trailer and tools, set up estimating software, open supplier accounts and buy insurance. We will not start work until we hold the license and insurance.
Staffing. In Year 1: I serve as owner and lead builder. Carpenters and laborers are employees, and their cost is counted in each project. A project manager and estimator, a lead carpenter and a part-time office coordinator join in Year 2, and a second lead carpenter in Year 4.
Costs. Materials, subcontractors and field labor are about 70% of the price (about $16,800 on a $24,000 deck in Year 1).
Payments. We take a deposit as the state allows, bill in stages tied to progress and pay suppliers and crews on terms. About 8% of annual sales is owed to us at any time.
Safety and compliance. We follow OSHA safety rules for fall protection and ladders, state license rules and local permit and inspection requirements. We keep lien waivers and a project file for every job.
Seasons. Most building is from March to November. We schedule repairs and inspections in winter and keep a cash cushion.
Insurance. We carry general liability and completed operations, workers' compensation, commercial auto and a license bond. Insurance is about $14,000 a year in Year 1.
Management & Organization
The people who will run Oak Ridge.
Ben Carter, owner and lead builder. A licensed contractor with 11 years of experience building decks and outdoor structures, including five years as a crew lead. He leads sales, estimating, building and finance. (Replace this paragraph with your own background.)
Project manager and estimator (from Year 2). Prepares estimates and schedules projects.
Lead carpenter and site supervisor (from Year 2). Runs crews and quality.
Office coordinator (part-time, from Year 2). Handles scheduling, billing and permits.
Carpenters, laborers and subcontractors. Their cost is counted in each project.
Outside advisors. An attorney, an accountant, an insurance broker and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner and lead builder $60,000, project manager and estimator $56,000, lead carpenter $58,000 and part-time office coordinator $28,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (2 to 3 months ahead): get at least 5 letters of interest from past clients or agents, confirm the state license, bond and permit rules, get insurance and truck quotes, form the LLC, get an EIN and open a business bank account. Do not start a project without a signed contract and the required insurance.
- Year 1: 14 decks, 5 larger outdoor projects and 60 repair jobs; $652,000 in sales and a profit of about $11,000.
- Year 2: 22 decks, a project manager, a lead carpenter and a coordinator; $1,108,280 in sales and a profit of about $2,000.
- Year 3: 28 decks and 12 larger projects; $1,478,895 in sales and a profit of about $81,700.
- Year 4: 34 decks and a second lead carpenter; $1,807,370 in sales and a profit of about $102,300.
- Year 5: 40 decks and 16 larger projects; $2,154,223 in sales and a profit of about $170,800.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: leads, estimates won, gross margin per job, change orders, schedule against plan, callbacks and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $160,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $111,000, listed item by item in the Startup Costs section: $34,000 for work truck, used and inspected; $8,000 for utility trailer and material racks; $26,000 for saws, drills, nailers, levels, a laser and a dust system; $4,000 for shop or yard deposit and first month; $4,000 for estimating, design and project software and tablets; $4,000 for contractor license, bond and city registrations; $5,000 for attorney and accountant: contract forms, lien rights and setup; $8,000 for website with project gallery, truck lettering and opening marketing; $5,000 for material and finish samples; $13,000 for safety training and the first insurance payments.
- The cash the business uses before it breaks even, about $0: because we pay for materials and crews before customers make their next payment.
- A cash cushion of about $38,150: three months of Year 1 operating costs.
- Together that comes to about $149,150, rounded up to the nearest $500: $149,500.
We are raising $10,500 more than that, $160,000 in all, to cover the loan payments and the extra cash the early years take. With this funding, the lowest year-end cash balance is about $31,600, at the end of Year 2.
Where the money comes from:
- My own money: $50,000.
- SBA 7(a) loan for startup and working capital: $110,000.
Kind of funding we are looking for. An SBA 7(a) loan through a bank or community lender, plus our own equity. Lenders for a builder look at the owner's license and experience, the signed backlog and a plan for payment by stage.
How we will pay it back. We expect a profit of about $11,000 in Year 1 and a profit of about $2,000 in Year 2, then a profit of about $81,700 in Year 3, a profit of about $102,300 in Year 4 and a profit of about $170,800 by Year 5. With this funding, the business has money in the bank at the end of every year of the plan. The loan is planned at sba 7(a) loan for startup and working capital at 12.75% over 10 years, about $1,626 a month. That is about $1,626 a month in all, and it is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: a personal guarantee and a lien on the truck and equipment.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with repairs, refinishing and small decks, which need less cash per job, using subcontractors for part of the work.
- Phase 2: once you have a record and a backlog, add larger projects and a crew and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume, contractor license and any certifications.
- A personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Insurance quotes or proof of insurance and your license bond.
- Your contract, change order and warranty forms, reviewed by an attorney.
- Photos of past projects and references.
- Letters of interest from clients or agents.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Deck Builds (per project): about $24,000 in Year 1, rising to $27,012; about $16800.00 in direct costs, rising to $19278.39; about 14 in Year 1, growing to 40.
- Pergolas, Porches and Outdoor Kitchens (per project): about $32,000 in Year 1, rising to $36,016; about $22400.00 in direct costs, rising to $25704.52; about 5 in Year 1, growing to 16.
- Repairs and Refinishing (per job): about $2,600 in Year 1, rising to $2,926; about $1700.00 in direct costs, rising to $1950.79; about 60 in Year 1, growing to 170.
- Decks about $24,000 each in Year 1 with about $16,800 in materials, subcontractors and field labor; pergolas, porches and outdoor kitchens about $32,000 with about $22,400; repairs and refinishing about $2,600 with about $1,700, rising about 3% to 3.5% a year (gross margin about 30%).
- Pay (a full year, per person): owner and lead builder $60,000; project manager and estimator $56,000; lead carpenter and site supervisor $58,000; office coordinator (part-time) $28,000.
- Other yearly costs in Year 1: shop or yard rent $24,000, insurance: general liability, completed operations and workers' compensation (office) $14,000, marketing, lead generation and reviews $20,000, estimating and project software $3,600, vehicle and fuel $9,000, accounting and legal $6,000, licenses and bonds $3,000, tool replacement $5,000, payroll taxes and benefits (office staff) $8,000. These grow between 4% and 14% a year.
- Startup costs and equipment ($111,000 in Year 1, then $5,000, $5,000, $6,000, $6,000) are spread evenly over five years in the plan's books.
- Customers and payers pay about 29 days after service. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Work truck, used and inspected | Equipment | $34,000 |
| Utility trailer and material racks | Equipment | $8,000 |
| Saws, drills, nailers, levels, a laser and a dust system | Equipment | $26,000 |
| Shop or yard deposit and first month | Deposits | $4,000 |
| Estimating, design and project software and tablets | Equipment | $4,000 |
| Contractor license, bond and city registrations | Licenses & Permits | $4,000 |
| Attorney and accountant: contract forms, lien rights and setup | Legal & Professional | $5,000 |
| Website with project gallery, truck lettering and opening marketing | Signage & Branding | $8,000 |
| Material and finish samples | Initial Inventory | $5,000 |
| Safety training and the first insurance payments | Other | $13,000 |
| Total | $111,000 | |