Launch Cycling and BMX Park

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Launch Cycling and BMX Park is an outdoor cycling park and indoor training space in Colorado. We offer a BMX race track and a pump track for riders of every age, skills clinics, summer camps, cycling fitness classes on indoor trainers and road and mountain bike coaching. Riders can use a rental bike and helmet on their first visit.

Why this fits. Cycling needs no team and serves the competitive rider and the weekend rider alike. Children who ride BMX learn balance and confidence quickly, and parents who watch a child improve become loyal members. A park with a track, a coach and a place to ride year-round, with indoor fitness classes in winter, gives income across the seasons, from daily track sessions and monthly memberships to camps and clinics.

Here is what our numbers show. In Year 1 we plan about 11,111 track sessions and track membership visits (roughly 214 a week), about 1,108 cycling fitness member-months and about 345 skills clinic and summer camp weeks. That brings in sales of $322,043, growing to $1,048,044 by Year 5. We expect a profit of about $85,200 in Year 1, a profit of about $195,500 in Year 2, a profit of about $300,300 in Year 3 and a profit of about $524,900 by Year 5. Land rent, track upkeep and coach pay and the track build paid for before the first ride are our largest costs, and the plan counts all of them.

We need $175,000 in total. Of that, $140,200 is startup costs (the track build, timing and lighting, a rental fleet, indoor trainers, a trailer, a land deposit, permits, insurance, marketing and a small cushion), and the rest is cash for the first months. I am putting in $32,000 of my own savings and asking for a $143,000 SBA 7(a) loan.

I am Owen Stark, the owner and head coach. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Launch Cycling and BMX Park will be a limited liability company (LLC) in Colorado, owned by Owen Stark. We will lease about five acres for a BMX race track, a pump track and a skills area, with a small building for a front desk, rentals and indoor trainers.

What we believe. Cycling is for everyone, and a good track gives a rider something to work on every visit.

What we offer:
- BMX race track and pump track sessions by day pass or monthly membership.
- Skills clinics for beginners and for racers.
- Summer camps by the week.
- Cycling fitness classes on indoor trainers, year-round.
- Rental bikes and helmets, and a race series for local riders.

Safety. Every rider wears a helmet, gloves and closed shoes, signs a waiver and hears the track rules. Younger riders ride in groups matched by age and skill, and a coach or track marshal is present at every session. We inspect the track every morning, close it in bad weather and keep a first aid kit, an emergency plan and a phone for 911. Cycling carries real injury risk and we explain that plainly to families. We do not promise any rider a title, a sponsorship or a racing career. We confirm every land use rule and permit with the county before we build.

Where things stand today. The track design, safety rules, budget and schedule are written. The next steps are the lease, the permits and the first 80 founding members.

Problem & Opportunity

Riders who want to learn BMX or build skills have few places to go. Public skate parks do not suit bikes, and many neighborhoods have no track. Riders end up on streets or in unofficial spots where there are no rules and no coaching.

Parents also worry about safety, and adults who want a cycling workout often find gyms and group classes do not teach bike handling or pacing.

A dedicated park with a safe track, a coach and rental gear gives riders a place to learn and families a place they trust.

Products & Services

Launch Cycling and BMX Park will be the safe, welcoming place to learn and love riding.

What makes us different:
1. A proper track. A designed race track and pump track that are maintained every day.
2. Coaching. Skills clinics and certified coaches for every level.
3. Gear included. Rental bikes and helmets let a family try the sport.
4. A safe system. Helmet rules, matched groups, track marshals and a first aid plan.
5. Year-round riding. Indoor trainer classes in winter and bad weather.
6. A path forward. Beginners can move into racing if they wish.

Why riders stay. They get better, they have fun and they find a community.

Market Analysis

Who we serve:
- Children and teens who want to ride BMX or learn bike skills.
- Parents who want a safe, supervised place to ride.
- Adults who want a cycling workout and a community.
- Schools, scout groups and companies that want an outing.
- Racers who want a local track and a race series.

How we sized the market. Our trade area is the towns within a 30-minute drive. We are not counting on every household with a bike. Year 1 plans about 214 track sessions a week, which is a small share of the riders and families in our area. Replace this estimate with your own count of schools, bike shops and clubs near the park.

Competitive Landscape

What riders can do today:

1. Public skate parks. Free, but not built for bikes and not supervised.
2. Other BMX tracks. Some are strong, but may be far away and open only on set days.
3. Bike shops and clubs. Great knowledge, but few have a track or regular coaching.
4. Gyms and indoor cycling studios. Good fitness, but no bike handling skills.
5. Riding on streets and trails. Free, but risky and without instruction.

Where we fit. Launch Cycling and BMX Park offers a proper track, coaching and a safe system. We will not try to be the largest. We will be the park families trust.

Marketing & Sales Strategy

How riders will find us.

Before opening:
- Sign up at least 80 founding members at a reduced first-month price.
- Host a free try-BMX day with rental bikes.
- Visit local bike shops, schools, scout groups and recreation departments. We do not pay for referrals.
- Put up the sign as soon as the lease is signed.

After opening:
- A free first session with a rental bike for new riders.
- A Google Business Profile and honest reviews.
- Short clips of riders improving, shared with permission.
- A local race series that brings in riders and spectators.
- A youth scholarship fund and sibling discounts.

What we will measure. How riders heard about us, how many first sessions become memberships and how many riders return each month.

Operations Plan

How the park will run.

Schedule. Weekday afternoons and evenings for sessions and clinics, weekend days for open riding and races, summer weekdays for camps and winter evenings for indoor classes.

Staffing in Year 1. Owen coaches and runs the park. A part-time cycling fitness instructor teaches indoor classes and helps with clinics. Pay for each role is listed at the end of this plan.

Booking and payments. An online system handles day passes, memberships, camps and payments.

Safety. Every rider wears a helmet, gloves and closed shoes. A coach or track marshal is on duty at every session, groups are matched by age and skill and the track closes for bad weather. A first aid kit and an emergency plan are on site.

Track upkeep. The track is raked, watered and inspected every morning. Jumps and berms are repaired on a schedule and the yearly budget includes a track maintenance fund.

Management & Organization

The people who will run Launch Cycling and BMX Park.

Owen Stark, owner and head coach. He designs the track, coaches riders, leads the schedule, the budget and the safety plan. (Replace this paragraph with your own background.)

Cycling fitness instructors (part time, one in Year 1, two from Year 3). Teach indoor classes and help with clinics. Every coach and instructor passes a background check, holds the certification the governing body requires and holds CPR and first aid training.

Outside advisors. A track builder, an attorney who reviews the land lease and the waiver, an insurance broker, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Head Coach (USA Cycling) $42,000; cycling Fitness Instructor (part-time) $24,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (5 to 6 months ahead): sign the land lease, get the permits, build the track and install the lighting and timing gates, buy the rental fleet, hire and certify the coaches and sign up at least 80 founding members.
- Year 1: about 11,111 track sessions, 1,108 fitness member-months and 345 clinic and camp weeks; $322,043 in sales and a profit of about $85,200.
- Year 2: about 16,316 track sessions, 1,567 fitness member-months and 493 clinic and camp weeks; $488,943 in sales and a profit of about $195,500.
- Year 3: about 22,050 track sessions, 2,000 fitness member-months and 633 clinic and camp weeks with a second coach; $677,115 in sales and a profit of about $300,300.
- Year 4: about 27,095 track sessions, 2,394 fitness member-months and 757 clinic and camp weeks and a regional race series; $860,089 in sales and a profit of about $401,800.
- Year 5: about 31,818 track sessions, 2,781 fitness member-months and 879 clinic and camp weeks and a plan for an indoor skills facility; $1,048,044 in sales and a profit of about $524,900.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: track sessions and memberships, clinic and camp sign-ups, rental use, incidents, coach hours, weather days lost, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $175,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $140,200, listed item by item in the Startup Costs section: $60,000 for track construction: dirt work, jumps and berms, $20,000 for timing gates and track lighting, $15,000 for rental bikes and helmets (30 sets), $12,000 for indoor trainers and cycling fitness equipment, $8,000 for storage trailer and track tools, $5,000 for land lease deposit and first month of rent, $5,000 for signs, website and opening promotion, $1,200 for registration and billing software, Year 1, $2,500 for LLC filing and lease review by an attorney, $5,500 for general and accident insurance for a high-risk sport, first year, $3,000 for permits and safety inspection, $3,000 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $30,700: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $30,700, and the three pieces add up to about $170,900, rounded up to the nearest $500: $171,000.
We are raising $4,000 more than that, $175,000 in all, to cover a slower first season than planned and weather delays. With this funding, the lowest year-end cash balance is about $152,500, at the end of Year 1.

Where the money comes from:
- My own money: $32,000.
- SBA 7(a) loan: $143,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances outdoor recreation businesses, backed by my own savings and the park equipment as collateral.

How we will pay it back. We expect a profit of about $85,200 in Year 1, a profit of about $195,500 in Year 2, a profit of about $300,300 in Year 3, a profit of about $401,800 in Year 4 and a profit of about $524,900 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,930 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the park equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: build the pump track and one race track only, with a smaller rental fleet and no lighting at first, which lowers the startup costs and the loan.
- Phase 2: once riders are coming, add the lighting, timing gates, the larger fleet and indoor fitness classes and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The land lease or a letter of intent from the owner.
- Permit applications and the track design plan.
- Quotes for the track build, lighting and timing gates.
- Coach certifications, background checks and CPR records.
- Your insurance quote, waiver and safety rules.
- Your price list, race calendar and a list of founding members.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Track Sessions and Memberships: about $18 in Year 1, rising to $22; about $3 in direct costs, rising to $4; about 11,111 in Year 1, growing to 31,818.
- Cycling Fitness Memberships: about $65 in Year 1, rising to $73; about $8 in direct costs, rising to $9; about 1,108 in Year 1, growing to 2,781.
- Skills Clinics and Summer Camps: about $145 in Year 1, rising to $165; about $32 in direct costs, rising to $36; about 345 in Year 1, growing to 879.
- A track session is one rider for one visit, whether a day pass or a membership visit, at an average of about $18. A fitness member-month is one member for one month. A clinic or camp week is one participant for one week.
- Prices rise about 6% a year.
- Equipment ($115,000 in Year 1) covers track construction, timing gates and lighting, the rental fleet, indoor trainers and fitness equipment, and the storage trailer and tools, and later years ($6,000, $10,000, $10,000 and $15,000) replace and add equipment.
- Pay (a full year, per person): owner / Head Coach (USA Cycling) $42,000; cycling Fitness Instructor (part-time) $24,000.
- Other yearly costs in Year 1: rent or Land Lease $24,000, track and Facility Maintenance $18,000, insurance and USA Cycling Affiliation $9,500, marketing $5,400. These grow between 3% and 8% a year.
- Customers and payers pay about 11 days after service, so at the end of Year 1 about $9,661 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs