Craftline Custom Cabinetry and Millwork

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Craftline Custom Cabinetry and Millwork is a custom cabinet and millwork shop in Raleigh, North Carolina, owned by Daniel and Priya Shaw. We build kitchen and bath cabinets, built-ins, trim and commercial casework for homeowners, builders and designers.

Why this fits. Remodeling stays strong, and many shops have long waitlists. Customers want cabinets that fit, a clear schedule and quality that lasts. A local custom shop with good drawings and steady communication can build repeat work.

Here is what our numbers show. In Year 1 we plan about 14 kitchen projects, 20 built-in and millwork jobs and 3 commercial casework jobs. That brings in sales of $467,000, growing to $1,547,548 by Year 5. We expect a profit of about $22,800 in Year 1, a profit of about $65,100 in Year 2, a profit of about $146,600 in Year 3 and a profit of about $330,000 by Year 5. Crew pay, fuel and insurance, and the truck and equipment paid for before the first job, are our largest costs, and the plan counts all of them.

We need $170,000 in total. Of that, $115,000 is startup costs (a panel saw, table saw, edge bander, dust collection, a CNC router and a delivery van, licensing and insurance, a shop deposit and marketing), and the rest is cash for the first months. We are putting in $30,000 of our own savings and asking for a $140,000 SBA 7(a) loan.

We are Daniel and Priya Shaw, owners of Craftline Custom Cabinetry and Millwork. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Craftline Custom Cabinetry and Millwork will be a limited liability company (LLC) in Raleigh, North Carolina, owned and run by Daniel and Priya Shaw. Daniel has built cabinets and millwork in custom shops for years and wants to run his own shop to his own standard. Priya handles design drawings, scheduling and the books.

What we do:
- Custom kitchen and bath cabinets.
- Built-in shelving, mudrooms and closets.
- Trim, mantels and architectural millwork.
- Commercial casework for offices, clinics and retail.
- Cabinet refacing and repairs.

Who we serve: Homeowners, remodelers, builders, interior designers and commercial contractors in the Raleigh area.

Licensing and insurance. We will register the LLC, carry general liability and workers compensation insurance and follow fire code, dust and finishing rules for our shop. We hold a business license and provide a certificate of insurance to every builder.

Our promise. Cabinets built to fit your space, delivered when we say, and finished the way you chose.

Where things stand today. The business plan, pricing and equipment list are written. The next steps are the license and insurance, the truck and equipment and the first customers.

Problem & Opportunity

Many homeowners and builders wait months for cabinets, only to find sizes that do not fit and finishes that chip.

What customers run into:
1. Long lead times from big-box and catalog cabinets.
2. Standard sizes that leave gaps and wasted space.
3. Shops that miss install dates and leave builders waiting.
4. Poor finishes and loose joints that fail after a few years.

Why it matters. Cabinets are one of the most expensive and most used parts of a home. When they fail, the whole room suffers.

Products & Services

Craftline Custom Cabinetry and Millwork will be the dependable choice in Raleigh for this work.

What makes us different:
1. Built to the exact measurements of each space.
2. Clear drawings and approvals before cutting wood.
3. A realistic schedule and weekly updates.
4. Quality hardwoods, plywood and finishes.
5. A five-year workmanship warranty.

How a job works:
1. We visit the site, measure and listen to the customer's needs.
2. We prepare drawings and a written quote for approval.
3. We build the cabinets in our shop and finish them.
4. We deliver, install and walk through the work with the customer.

Why customers stay. Builders and designers send us every custom job, and homeowners recommend us to friends.

Market Analysis

Who we serve:
- Homeowners remodeling kitchens, baths and closets.
- Remodelers and custom home builders.
- Interior designers who need a reliable shop.
- Commercial contractors who need casework.

How we sized the market. Our Year 1 plan is about 14 kitchen projects, 20 built-in and millwork jobs and 3 commercial casework jobs, a very small share of the remodeling work in a growing metro area. Replace this estimate with your own count of permits and remodels near you.

Why now. Remodeling stays strong as homeowners stay in place, and many shops have long waitlists. A reliable local shop can win builder and designer relationships.

Competitive Landscape

What customers can do today:

1. Big-box cabinet stores. Convenient and limited in size and custom options.
2. Large custom cabinet shops. Excellent and booked for months.
3. Small one-person shops. Craft and uneven schedules.
4. Online cabinet makers. Cheap and hard to correct.
5. Builders' own carpenters. Handy and limited in scope.

Where we fit. Craftline will be the local custom shop with good drawings, steady communication and quality work.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Introduce ourselves to builders, remodelers and designers.
- Show finished samples and photos.
- Set up a website and Google Business Profile.
- Offer free design consultations.

After opening:
- Ask every customer for a review.
- Send a thank-you and referral offer after each job.
- Visit designers and builders every month.
- Share project photos with permission.
- Hold an open house at the shop.

What we will measure. How customers heard about us, how many estimates become jobs and how many customers call us back.

Operations Plan

How the business will run.

Season and schedule. Cabinet work runs all year. We schedule builds in the shop, installs on site and finishing between jobs, and book projects eight to ten weeks ahead.

Crew. Daniel leads the shop. Two cabinetmakers handle machining, assembly and finishing in Year 1. We add cabinetmakers as bookings grow.

Quality and safety. Everyone in the shop wears eye and ear protection, uses guards on machines and follows dust and finishing safety rules. Machines are maintained and inspected on a schedule.

Equipment. We will buy a panel saw and table saw, an edge bander, dust collection, a used CNC router, clamps and jigs and a used delivery van. Lumber and sheet goods are bought on account.

Paperwork and money. Every job starts with a written estimate, and we collect a deposit when the work needs materials. We invoice the day the work is finished and follow up on anything unpaid after two weeks. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run Craftline Custom Cabinetry and Millwork.

Daniel Shaw, owner and master woodworker. He designs, builds and supervises every project. Priya Shaw, owner and office manager. She prepares drawings, schedules work and keeps the books. (Replace this paragraph with your own background.)

Crew. Two cabinetmakers in Year 1, growing to six, each trained on machine safety and finishing.

Office. A designer and office coordinator joins in Year 2.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Master Woodworker $58,000; cabinetmaker $44,000; designer / Office Coordinator $42,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (3 months ahead): register the LLC, lease the shop, buy the machines and van, set up insurance and meet the first builders and designers.
- Year 1: about 37 projects with Daniel and two cabinetmakers; $467,000 in sales and a profit of about $22,800.
- Year 2: about 55 projects and a designer; $714,820 in sales and a profit of about $65,100.
- Year 3: about 73 projects with a fourth cabinetmaker; $977,096 in sales and a profit of about $146,600.
- Year 4: about 91 projects and a second install crew; $1,254,455 in sales and a profit of about $234,900.
- Year 5: about 109 projects and a larger shop; $1,547,548 in sales and a profit of about $330,000.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: jobs booked and finished, estimates sent and won, crew hours, materials cost per job, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $170,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $115,000, listed item by item in the Startup Costs section: $22,000 for panel saw and table saw, $12,000 for edge bander, $8,000 for dust collection and air compressor, $28,000 for used CNC router, $9,000 for clamps, hand tools and jigs, $14,000 for used delivery van, $2,500 for LLC filing and attorney review of contracts, $6,500 for general liability and workers compensation insurance, first payment, $6,000 for shop deposit and first month's rent, $5,000 for signs, showroom samples and website, $2,000 for machine and safety training.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $51,300: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $51,300, and the three pieces add up to about $166,300, rounded up to the nearest $500: $166,500.
We are raising $3,500 more than that, $170,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $99,200, at the end of Year 1.

Where the money comes from:
- Our own money: $30,000.
- SBA 7(a) loan: $140,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances trade and construction businesses, backed by our savings and the equipment as collateral.

How we will pay it back. We expect a profit of about $22,800 in Year 1, a profit of about $65,100 in Year 2, a profit of about $146,600 in Year 3, a profit of about $234,900 in Year 4 and a profit of about $330,000 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,889 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the truck, the core equipment and one crew, which lowers the startup costs and the loan.
- Phase 2: once the first jobs are steady, add the second crew and the next piece of equipment and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your business license and proof of insurance.
- Sample drawings and quotes.
- Quotes for the machines and van.
- Photos of past work with the owners' permission.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Custom Kitchen and Bath Cabinet Projects: about $18,500 in Year 1, rising to $20,822; about $8,200 in direct costs, rising to $9,229; about 14 in Year 1, growing to 38.
- Built-Ins and Millwork: about $6,800 in Year 1, rising to $7,653; about $2,600 in direct costs, rising to $2,926; about 20 in Year 1, growing to 60.
- Commercial Casework: about $24,000 in Year 1, rising to $27,012; about $11,000 in direct costs, rising to $12,381; about 3 in Year 1, growing to 11.
- A kitchen project averages about $18,500, a built-in or millwork job about $6,800 and a commercial casework job about $24,000.
- Prices rise about 3% a year.
- Equipment ($93,000 in Year 1) covers a panel saw and table saw, an edge bander, dust collection, a used CNC router, clamps and jigs and a used delivery van, and later years ($5,000, $8,000, $8,000 and $10,000) replace and add equipment.
- Pay (a full year, per person): owner / Master Woodworker $58,000; cabinetmaker $44,000; designer / Office Coordinator $42,000.
- Other yearly costs in Year 1: shop Lease and Utilities $30,000, insurance $8,000, software and Tool Upkeep $8,000, marketing $8,000, admin $5,000. These grow between 3% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $18,680 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs