Concert & Event Production Company

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Executive Summary

Live Local Productions produces live concerts and events in our city and the nearby towns. We book artists and venues, sell tickets, handle sound, security and permits and run the show, bringing local music and culture to our community. People want live music close to home, but it takes a lot to put on a good show, and many shows lose money or end in chaos. Venues and artists need a producer who handles contracts, permits, safety and promotion. We will win audiences, artists and venues by running safe, professional shows and watching the budget carefully. Here is what our numbers show. We expect sales of about $169,000 in Year 1, growing to about $673,400 by Year 5 as we produce more shows, bring in sponsors and add a production coordinator. We expect losses of about $56,700 in Year 1, $61,400 in Year 2 and $10,100 in Year 3 while we build our customer base, then a profit from Year 4 (about $36,300), growing to about $93,500 by Year 5. We need $159,500 in total. That covers $25,000 in startup costs (sound and lighting equipment, ticket scanners, permits, event insurance, contracts, a ticketing website and deposits for the first show) and a cash cushion of about three months of bills. I am putting in $25,000 of my own money, and I am asking for $117,000 as an SBA 7(a) loan, plus $17,500 from an investor or partner. I will rent venues and bring equipment in my own vehicle, so no building or truck purchase is needed. I am Anthony Mitchell, the owner. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Live Local Productions will be a limited liability company (LLC) in Wisconsin, owned by Anthony Mitchell. We will work from my home office, with equipment stored at home and shows at local venues. What we believe. Put safety first, treat artists and crews with respect, be honest about money and run every show on time. What we offer:
- Concerts and live music nights at local venues. - Festivals and community events. - Artist booking and management for small events. - Sound, lighting and stage production. - Sponsorship packages for local businesses. Licenses and insurance. Producing events needs a business license, permits for each event (including noise, public assembly and alcohol, which a licensed venue or vendor usually handles), liability and cancellation insurance and written contracts with venues, artists and vendors. Each show at a licensed venue needs proof of liability insurance, and outdoor events need a city special event permit. We follow fire and safety capacity limits, hire licensed security and medical staff where required, pay music royalties through venue or event licenses and collect and report sales tax and amusement taxes as required. Where things stand today. I have booked bands for a venue for four years, I have run six small shows and I have a list of local artists.

Problem & Opportunity

Fans and artists near us want good live shows, and few producers run them well. 1. Few shows. Many towns have too few live music events. 2. Poor production. Bad sound, long lines and unsafe crowds hurt the experience. 3. Money risk. Many events lose money from poor planning. 4. Hard for artists. Local artists struggle to find paid, well-run shows. How we know people want this. My last show sold 180 tickets with almost no advertising, and three artists asked me to book them.

Products & Services

What we sell. 1. Ticket sales. Tickets for concerts and events. Our plan assumes an average of about $37 per ticket in Year 1, rising to about $41 by Year 5. Artist fees, venue costs and direct costs run about $22 per ticket. We expect about 4,000 tickets in Year 1, growing to about 14,553 a year by Year 5. 2. Sponsorship and production fees. Fees from sponsors and from clients who hire us to produce their events. Our plan assumes an average of about $2,625 per event in Year 1, rising to about $2,950, and costs about $400 per event. We expect about 8 sponsored or contracted events in Year 1, growing to about 26. Our prices. Local show tickets $20 to $25. Headliner tickets $35 to $45. Sponsor packages from $2,500. How it works for the customer:
1. A clear event page with the lineup, price and venue. 2. 3. A safe, well-run show with good sound and short lines. 4. A thank-you, a photo gallery and an invitation to the next show. Gross margin, explained. "Gross margin" is the share of each sale left after paying for materials and direct job costs. Our plan shows about 46% in Year 1. That money pays the owner and crew, vehicle costs, insurance and other bills.

Market Analysis

Who will hire us:
- Music fans who want local, live shows. - Local and touring artists looking for gigs. - Venues that want events but do not have a producer. - Local businesses that want to sponsor community events. Where we will work. Shows at venues in our city and the nearby towns and nearby, starting with two music venues and a downtown park within 20 minutes of my home. Season. Live events are busiest in spring, summer and fall for outdoor shows, and around the holidays. We schedule indoor shows in the colder months. Our plan is careful on purpose. About 4,000 tickets in Year 1 is about 10 shows of 400 tickets, a schedule one producer can run well.

Competitive Landscape

Other choices customers have:
1. Other promoters and venues. Big Stage Entertainment (a made-up name) sells tickets at about $40; known for large acts, but rarely books local artists. 2. Large concert companies. They book big acts, but ignore local artists. 3. Streaming and recorded music. Cheap, but without the live experience. How we will win customers: safe and well-run shows, fair deals for artists, good sound and a focus on local music.

Marketing & Sales Strategy

How people will find us. - A simple website with the event calendar and online ticketing. - Social media posts, short videos of artists and event pages. - Partnerships with radio stations, record shops, bars and local media. - Sponsors who promote each show. - An email list and a street team for each event. Marketing budget. About $18,000 a year for marketing and promotion. The brand, website and ticketing setup are paid for from startup costs.

Operations Plan

How the business runs day to day. Shows. The owner books artists and venues, sells tickets, hires sound, security and medical staff and runs each show. In Year 1 the owner works alone, with hired crews. We add one production coordinator in Year 2. Each show has a contract, a budget, a safety plan, a run sheet and a settlement with the artists. Equipment. About $8,000 to start: laptops and tablets; portable sound and lighting kit; ticket scanners and handheld devices; radios, signage and stage barricades; camera for promotion and photos. We set aside about $2,000 to $3,000 a year for repairs and replacements. Upkeep. Equipment checked and stored after each show, contracts and permits organized and safety plans updated for each venue. Safety. A safety plan for every event, with trained security, medical staff on site, clear exits, capacity limits and a plan for weather and emergencies. We never exceed a venue's legal capacity. Running costs in Year 1: artist deposits and guarantees about $35,000, marketing and promotion about $18,000, admin and insurance about $9,000. Scheduling and billing. An online ticketing platform that handles sales, payouts and scanning, with artists paid by contract after each show.

Management & Organization

Who runs the business. Anthony Mitchell, owner. As owner I will book artists and venues, sell tickets, produce shows, find sponsors and handle the money side of the business. I plan to pay myself $56,000 a year in salary in Year 1. Crew. Production coordinators at about $42,000 a year each (or part-time pay): none in Year 1, one in Year 2, one in Year 3, one in Year 4 and one in Year 5. People who will help us: a bookkeeper or tax preparer, an insurance agent, and a free mentor from SCORE or the Small Business Development Center (SBDC). Lauren Walker serves as a key volunteer advisor.

Milestones Narrative

Our goals and when we plan to reach them. - Before starting: register the business, get event insurance, book the first venue and artist, build the ticketing website and start selling tickets. Target start: April 2027. - First year: produce about 10 shows with about 4,000 tickets sold and 8 sponsored or contracted events, for about $169,000 in sales. - Year 2: add a production coordinator, about $259,900 in sales, and a loss of about $61,400. - Years 3 to 5: grow to one production coordinator and about $673,400 in sales by Year 5. Growth depends on hiring good people and winning the work, so treat the later years as goals, not promises. What we check every week: tickets sold versus plan, costs versus budget, safety checklist, settlements, and cash in the bank.

Funding Request

How much we need and how we will use it. Total needed: $159,500. The Funding Need Calculator in this plan shows a minimum, and we plan to raise a little more than that so the loan payments in the early years are also covered. The calculator's number adds up: - Startup costs of $25,000, listed item by item in the Startup Costs section (about $8,000 for laptops, a sound and lighting kit, ticket scanners and signage, $1,500 for the business license and event permits, $3,500 for event liability and cancellation insurance, $1,500 for contracts and legal review, $2,500 for the brand, website and ticketing setup, and $8,000 for venue and artist deposits for the first show). - A cash cushion of about $134,500: the deepest cash dip in the early months plus about three months of bills, so slow weeks do not put the business at risk. Lenders call this "working capital." - Together that comes to about $142,000 (rounded up to the nearest $500), which is the minimum the calculator shows. We are planning for $159,500, which adds room for the early loan payments. Where the money comes from: - My own money: $25,000. - Amount requested: $117,000. - From an investor or partner: $17,500. Kind of funding we are looking for: an SBA 7(a) loan through a local bank or community lender, plus investor or partner money, which is not paid back with interest but gives that person a share of the business. How we will pay it back. We expect losses of about $56,700 in Year 1, $61,400 in Year 2 and $10,100 in Year 3 while we build our customer base, then a profit from Year 4 (about $36,300), growing to about $93,500 by Year 5. With this funding, the business has money in the bank every year of the plan. The loan is planned at 12.75% interest over 10 years, the most the SBA allows for a loan this size, so payments of about $1,730 a month are already included in our cash flow. What we are offering the lender: our equipment and my personal guarantee A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan: - Phase 1: start with one small show in a venue that already has the permits, with a low-cost artist, while keeping your current job. Startup can be under $5,000. - Phase 2: once your first shows break even, add more events, a sponsor program and a coordinator and follow this plan. To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match. All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume (one page is fine) and any licenses or certificates. - A personal financial statement (a list of what you own and what you owe; lenders usually provide a form). - Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov). - Proof of insurance, or a quote. - A sample budget and run sheet for one show. - Sample artist and venue contracts, reviewed by an attorney. - Your event permits and insurance quotes. If you don't have any of this yet, no worries - let's continue. The assumptions behind our numbers (change them in the Financials section to match your own):
- Ticket Sales Revenue: about $37 per ticket in Year 1, rising to $41; about $22 per ticket in direct costs; about 4,000 tickets in Year 1, growing to 14,553. - Sponsorship & Production Fees: about $2,625 per event in Year 1, rising to $2,950; about $400 per event in direct costs; about 8 events in Year 1, growing to 26. - Owner salary: $56,000 a year. Crew: $42,000 a year each, from none in Year 1 to one in Year 5. - Other yearly costs in Year 1: artist deposits and guarantees about $35,000, marketing and promotion about $18,000, admin and insurance about $9,000. - Tax rate: 21%. - Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs