BrightPro Cleaning Franchise System

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

BrightPro Cleaning Services is a residential cleaning company in Tampa, Florida, owned by Sandra and Kevin Mitchell, who have run a cleaning business for eight years. We provide recurring home cleaning, deep cleans, move-out cleans and vacation rental turnovers with trained, background-checked teams.

Why this fits. People are busy and value their time, and vacation rentals need reliable turnovers. A company with consistent teams and written standards can win repeat clients and grow steadily.

Here is what our numbers show. In Year 1 we plan about 1,500 recurring cleans, 150 one-time cleans and 300 turnover cleans. That brings in sales of $279,000, growing to $1,309,700 by Year 5. We expect a loss of about $5,300 in Year 1, a profit of about $65,900 in Year 2, a profit of about $134,600 in Year 3 and a profit of about $240,100 by Year 5. Cleaner pay, supplies and insurance are our largest costs, and the plan counts all of them.

We need $90,000 in total. Of that, $38,000 is startup costs (professional vacuums and equipment, two used vehicles, supply carts, licensing and insurance, uniforms and marketing and a supply stock), and the rest is cash for the first months. We are putting in $20,000 of our own savings and asking for a $70,000 SBA 7(a) loan.

We are Sandra and Kevin Mitchell, owners of BrightPro Cleaning Services. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

BrightPro Cleaning Services will be a limited liability company (LLC) in Tampa, Florida, owned and run by Sandra and Kevin Mitchell. Sandra and Kevin have run a residential cleaning business for eight years and know how to hire, train and keep good cleaners. They want to grow with written procedures and a stronger team.

What we do:
- Recurring weekly, biweekly and monthly home cleaning.
- One-time deep cleans and move-in and move-out cleans.
- Vacation rental and small commercial turnover cleans.
- Add-ons such as ovens, windows and laundry.
- Satisfaction guarantee on every clean.

Who we serve: Busy households, landlords, vacation rental hosts and small offices in the Tampa area.

Licensing and insurance. We will register the LLC, carry general liability and bonding insurance and workers compensation insurance, run background checks on every cleaner, pay cleaners as employees and follow wage and hour, tax and safety rules. We use written agreements with clients and keep keys and alarm codes under a written policy. We are not selling franchises. If we ever consider franchising, we will first hire a franchise attorney, because franchise sales are regulated by federal and state law.

Our promise. A clean home, a trusted team and a standard that never slips.

Where things stand today. The business plan, checklists and price list are written. The next steps are the insurance, the equipment and the first teams.

Problem & Opportunity

Many households want help cleaning and worry about trust, quality and turnover among cleaners.

What customers run into:
1. Cleaners who change every month.
2. Uneven quality from visit to visit.
3. Concerns about trust and insurance.
4. Hard-to-book schedules.

Why it matters. A clean home saves time and reduces stress, and reliable cleaning teams build long-term relationships.

Products & Services

BrightPro will be the Tampa company households trust to keep their homes clean.

What makes us different:
1. Trained, background-checked employees.
2. Written checklists for every home.
3. Consistent teams.
4. Insured and bonded.
5. Easy online booking and billing.

How a clean works:
1. The client books online and shares access and preferences.
2. A team arrives with supplies and follows the checklist.
3. A supervisor checks quality and the client approves.
4. We bill automatically and follow up for feedback.

Why customers stay. Clients stay for years and refer neighbors and friends.

Market Analysis

Who we serve:
- Busy families and professionals.
- Older adults who want help at home.
- Landlords and property managers.
- Vacation rental hosts and small offices.

How we sized the market. Our Year 1 plan is about 1,500 recurring cleans, 150 one-time cleans and 300 turnover cleans, a small share of the households in a metro area this size. Replace this estimate with your own count of homes and rentals near you.

Why now. People are busy and value their time, and vacation rentals need fast, reliable turnovers.

Competitive Landscape

What customers can do today:

1. National cleaning chains. Wide reach and varied crews.
2. Independent cleaners. Personal and inconsistent.
3. Maid service franchises. Standardized and costly.
4. Do-it-yourself cleaning. Free and time-consuming.
5. Janitorial companies. Commercial and not residential.

Where we fit. BrightPro will be a local company with a strong, consistent team and written standards.

Marketing & Sales Strategy

How customers will find us.

Before opening:
- Meet landlords, realtors and vacation rental hosts.
- Publish a clear checklist and pricing.
- Set up a website with online booking and a Google Business Profile.
- Offer a first-clean discount.

After opening:
- Ask clients for reviews.
- Offer referral credits.
- Send seasonal reminders.
- Visit property managers monthly.
- Share before-and-after photos with permission.

What we will measure. How clients heard about us, how many first cleans become recurring clients and how many clients stay.

Operations Plan

How the business will run.

Season and schedule. Cleaning runs all year, with peaks before holidays and in spring. Vacation rental turnovers rise in tourist season.

Team. Sandra manages the teams and Kevin handles scheduling and supplies. Cleaners work in pairs, and we add teams as bookings grow.

Quality and safety. Cleaners wear gloves, use safe products, follow lifting and chemical rules and are trained on respect for homes. Keys are logged and stored securely, and every team follows written procedures.

Equipment. We will buy professional vacuums and equipment, two used vehicles and supply carts and tools.

Paperwork and money. Clients pay by card on the day of the clean or on a recurring schedule. We follow up on failed payments within a day. We keep the books in simple accounting software and set aside money for taxes and insurance every month.

Management & Organization

The people who will run BrightPro Cleaning Services.

Sandra Mitchell, owner and operations lead. She hires, trains and supervises cleaners. Kevin Mitchell, owner and business lead. He handles scheduling, supplies and the books. (Replace this paragraph with your own background.)

Team. Three cleaners in Year 1, growing to fourteen, each background checked and trained.

Office. An office coordinator joins in Year 2.

Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Operations Lead $48,000; cleaner $28,000; office Coordinator $32,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (2 months ahead): register the LLC, buy the equipment and vehicles, set up insurance and sign the first clients.
- Year 1: about 1,950 cleans with Sandra, Kevin and three cleaners; $279,000 in sales and a loss of about $5,300.
- Year 2: about 3,760 and an office coordinator; $543,600 in sales and a profit of about $65,900.
- Year 3: about 5,460 and a third team; $805,140 in sales and a profit of about $134,600.
- Year 4: about 6,950 and a fourth team; $1,053,500 in sales and a profit of about $200,900.
- Year 5: about 8,440 and a fifth team; $1,309,700 in sales and a profit of about $240,100.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: cleans completed, hours per clean, supply cost, client retention, unpaid invoices and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $90,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $38,000, listed item by item in the Startup Costs section: $10,000 for professional vacuums and cleaning equipment, $10,000 for two used vehicles, $2,000 for supply carts and tools, $2,000 for LLC filing and attorney review of agreements, $4,000 for general liability, bonding and workers compensation insurance, first payment, $3,500 for vehicle lettering, uniforms and website, $3,000 for launch marketing, $1,500 for cleaning supplies stock, $2,000 for cleaner training and background checks.
- The cash the business uses before it breaks even, about $2,400. Clients build over the first months, so the business pays cleaners and insurance before bookings fill the schedule.
- A cash cushion of about $45,300: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $47,600, and the three pieces add up to about $85,600, rounded up to the nearest $500: $86,000.
We are raising $4,000 more than that, $90,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $55,400, at the end of Year 1.

Where the money comes from:
- Our own money: $20,000.
- SBA 7(a) loan: $70,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment and inventory as collateral.

How we will pay it back. We expect a loss of about $5,300 in Year 1, a profit of about $65,900 in Year 2, a profit of about $134,600 in Year 3, a profit of about $200,900 in Year 4 and a profit of about $240,100 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $945 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the equipment and a personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: start with a few teams and the core services, which lowers the startup costs and the loan.
- Phase 2: once bookings are steady, add teams and supervisors and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your business license and proof of insurance and bond.
- A sample client agreement and checklist.
- Quotes for equipment and vehicles.
- References from current clients.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Recurring Home Cleaning: about $135 in Year 1, rising to $152; about $45 in direct costs, rising to $51; about 1,500 in Year 1, growing to 6,000.
- One-Time and Move-Out Cleaning: about $320 in Year 1, rising to $360; about $100 in direct costs, rising to $113; about 150 in Year 1, growing to 540.
- Turnover and Small Commercial Cleaning: about $95 in Year 1, rising to $107; about $30 in direct costs, rising to $34; about 300 in Year 1, growing to 1,900.
- A recurring clean averages about $135, a one-time or move-out clean about $320 and a turnover clean about $95.
- Prices rise about 3% a year.
- Equipment ($22,000 in Year 1) covers professional vacuums and equipment, two used vehicles and supply carts and tools, and later years ($2,000, $3,000, $2,000 and $3,000) replace and add equipment.
- Pay (a full year, per person): owner / Operations Lead $48,000; cleaner $28,000; office Coordinator $32,000.
- Other yearly costs in Year 1: vehicles and Fuel $12,000, insurance and Bonding $8,000, equipment Replacement $6,000, marketing $14,000, software $6,000, admin $3,000. These grow between 4% and 5% a year.
- Customers and payers pay about 15 days after service, so at the end of Year 1 about $11,160 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs