All Star Athletics Cheer and Tumbling Gym

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

All Star Athletics Cheer and Tumbling Gym is an all-star cheer and tumbling gym in Tennessee. We run competitive cheer teams, recreational tumbling classes for ages 3 to adult, summer camps and clinics, and a coaching staff that teaches skills carefully. Athletes learn tumbling, stunting and routines in a gym with a spring floor, a tumble track and safety mats.

Why this fits. All-star cheer is one of the fastest-growing youth sports, and families who join a team tend to stay for years. Team tuition is paid monthly, so income is predictable. Recreational tumbling classes bring in younger children and feed the competitive teams. Because the sport has real injury risk, families choose a gym that is careful about coaching, spotting and safety, and word travels fast about which gyms are well run.

Here is what our numbers show. In Year 1 we plan about 733 competitive team tuition months (roughly 61 team athletes on average), about 1,000 recreational tumbling class months and about 80 summer camp and clinic weeks. That brings in sales of $260,525, growing to $713,230 by Year 5. We expect a profit of about $19,900 in Year 1, a profit of about $71,000 in Year 2, a profit of about $117,900 in Year 3 and a profit of about $240,200 by Year 5. Rent, coach pay and the spring floor and mats paid for before the first practice are our largest costs, and the plan counts all of them.

We need $165,000 in total. Of that, $122,500 is startup costs (a spring floor, tumble track, vault, beams, bars and mats, a build-out, a deposit, insurance, marketing and a small cushion), and the rest is cash for the first months. I am putting in $28,000 of my own savings and asking for a $137,000 SBA 7(a) loan.

I am Coach Brianna West, the owner and director of coaching. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

All Star Athletics Cheer and Tumbling Gym will be a limited liability company (LLC) in Tennessee, owned by Brianna West. We will rent about 9,000 square feet with a spring floor, a tumble track, a foam pit, vault, beam and bar stations, a lobby and a parent viewing area.

What we believe. Every athlete deserves a coach who builds skills step by step, protects their safety and treats them with respect.

What we offer:
- Competitive all-star cheer teams by age and level.
- Recreational tumbling classes for ages 3 to adult.
- Summer camps and skills clinics.
- Private lessons and tryout preparation.
- A parent viewing area and regular progress updates.

Safety. Skills are taught in a set order and athletes do not move on until they master the step. Spotting is required for new skills, mats are inspected daily and stunt groups are matched by size and skill. Every coach holds the certification the governing body requires. Injuries are recorded and parents are told the same day. Cheer and tumbling carry real injury risk, and we explain it plainly to families before registration. We do not promise any athlete a title, a college roster spot or a scholarship.

Where things stand today. The program, safety plan, schedule and budget are written. The next steps are the lease, the equipment and the first 60 founding athletes.

Problem & Opportunity

All-star cheer has grown quickly, and many gyms have grown faster than their coaching. Families worry about safety, hidden costs, favoritism and coaches who move on after a season. A child who is hurt in a gym with poor spotting can lose a year of progress or more.

Some parents also struggle to understand the full cost of the sport, from tuition to uniforms to competition travel, and are surprised by extra fees.

A gym that teaches skills carefully, explains costs openly and keeps coaches steady fills a real need.

Products & Services

All Star Athletics will be the careful, clear and welcoming cheer and tumbling gym families look for.

What makes us different:
1. Skills in order. Progressions with clear checkpoints before an athlete moves up.
2. Trained, certified coaches. Background-checked, with spotting and safety certification.
3. Clear costs. A full fee schedule that lists tuition, uniforms, competition fees and travel.
4. Fair team placement. Athletes are placed by skill, and every athlete is coached.
5. Safe space. Padded floors, matched stunt groups and a same-day injury policy.
6. Open communication. A parent portal, regular updates and an open viewing area.

Why families stay. Their children improve and feel safe and proud.

Market Analysis

Who we serve:
- Children and teens who want to cheer or tumble.
- Parents who want a safe, honest gym.
- Younger children who want to learn gymnastics basics.
- Schools and cheer squads that need tumbling instruction.

How we sized the market. Our trade area is the towns within a 20-minute drive. We are not counting on every family with a child. Year 1 plans about 61 team athletes on average and about 83 recreational students a month, which is a small share of the children in our area. Replace this estimate with your own count of schools, gyms and teams near you.

Competitive Landscape

What families can do today:

1. Larger all-star gyms. Strong programs, but often crowded, with higher prices and less personal attention.
2. Gymnastics clubs. Good tumbling instruction, but a different sport and a different culture.
3. School cheer squads. Affordable, but limited skills coaching.
4. Recreation department classes. Cheap and fun, but not a path to competition.
5. Other new gyms. Some are good, but coaching and safety vary.

Where we fit. All Star Athletics offers careful coaching, clear costs and a safe space. We will not try to be the biggest. We will be the gym families trust.

Marketing & Sales Strategy

How families will find us.

Before opening:
- Sign up at least 60 founding athletes at a reduced first-month price.
- Host a free open house and tumbling clinic.
- Visit school cheer coaches, recreation leagues and dance studios. We do not pay for referrals.
- Put up the sign as soon as the lease is signed.

After opening:
- A free trial class for new athletes.
- A Google Business Profile and honest reviews.
- Short videos of athletes learning skills, shared with permission.
- Sibling discounts and a scholarship fund.
- Camps and clinics that bring in new athletes before tryouts.

What we will measure. How families heard about us, how many trials become enrollments and how many athletes return next season.

Operations Plan

How the gym will run.

Schedule. Weekday afternoons and evenings for classes and team practices, weekend mornings for clinics and camps and early weekday hours for private lessons and tryouts.

Staffing in Year 1. Brianna coaches and runs the gym. One assistant coach joins her and a part-time front desk coordinator handles registration and payments. More coaches are added as teams grow. Pay for each role is listed at the end of this plan.

Registration and billing. A gym management system handles enrollments, monthly tuition, class schedules and messages to parents.

Safety. Coaches follow written skill progressions and spotting rules. Mats and equipment are inspected every day, stunt groups are matched by size and skill, athletes warm up before every practice and a first aid kit and emergency plan are on site. Injuries are recorded and parents are told the same day.

Upkeep. The spring floor, tumble track and mats are checked every week and repaired or replaced on a schedule that is part of the yearly budget.

Management & Organization

The people who will run All Star Athletics Cheer and Tumbling Gym.

Coach Brianna West, owner and director of coaching. She sets the skill progressions and the safety rules, coaches the teams, leads the schedule and the budget and talks with families. (Replace this paragraph with your own background.)

Assistant coaches (one in Year 1, growing to four). Teach classes and coach teams under the director's supervision. Every coach passes a background check, holds the safety and spotting certification the governing body requires, and holds CPR and first aid training.

Front desk coordinator (part time). Handles registration, payments and parent questions.

Outside advisors. An attorney who reviews the lease and the waiver, an insurance broker who understands high-risk sports, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Director of Coaching (USASF) $48,000; assistant Coach $32,000; front Desk Coordinator (part-time) $20,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (4 to 5 months ahead): sign the lease, install the spring floor, tumble track and mats, confirm every coach's certifications and insurance, set the class schedule and tryout dates and sign up at least 60 founding athletes.
- Year 1: about 61 team athletes on average, 1,000 tumbling class months and 80 camp and clinic weeks; $260,525 in sales and a profit of about $19,900.
- Year 2: about 87 team athletes on average, 1,360 class months and 115 camp weeks and a second coach; $375,605 in sales and a profit of about $71,000.
- Year 3: about 110 team athletes on average, 1,720 class months and 145 camp weeks and a third coach; $487,300 in sales and a profit of about $117,900.
- Year 4: about 133 team athletes on average, 2,072 class months and 175 camp weeks and a stronger competition schedule; $600,571 in sales and a profit of about $192,200.
- Year 5: about 155 team athletes on average, 2,400 class months and 200 camp weeks and a plan for a larger gym; $713,230 in sales and a profit of about $240,200.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: athletes enrolled, practice attendance, class sign-ups, coach hours, injuries and near misses, parent feedback and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $165,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $122,500, listed item by item in the Startup Costs section: $36,000 for spring floor, $12,000 for tumble track, $14,000 for vault, beams and bars, $14,000 for foam pit and landing mats, $8,000 for cheer mats and practice panels, $6,000 for sound and video system, $8,000 for facility build-out: walls, flooring prep and lobby, $5,000 for signs, website and opening promotion, $1,500 for registration and billing software, Year 1, $2,500 for LLC filing and lease review by an attorney, $6,000 for general and accident insurance for a high-risk sport, first year, $8,000 for security deposit and first two months of rent, $1,500 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $42,000: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $42,000, and the three pieces add up to about $164,500, rounded up to the nearest $500: $164,500.
We are raising $500 more than that, $165,000 in all, . With this funding, the lowest year-end cash balance is about $98,500, at the end of Year 1.

Where the money comes from:
- My own money: $28,000.
- SBA 7(a) loan: $137,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances sports and recreation businesses, backed by my own savings and the gym equipment as collateral.

How we will pay it back. We expect a profit of about $19,900 in Year 1, a profit of about $71,000 in Year 2, a profit of about $117,900 in Year 3, a profit of about $192,200 in Year 4 and a profit of about $240,200 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,849 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the gym equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with the spring floor, a smaller tumble track and one team level, which lowers the startup costs and the loan.
- Phase 2: once the first teams and classes are full, add the foam pit, more team levels and camps and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the spring floor, tumble track and mats.
- Coach certifications, background checks and CPR records.
- Your insurance quote, waiver and injury and emergency policies.
- Your class schedule, fee schedule and a list of founding athletes.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Competitive Team Tuition: about $225 in Year 1, rising to $245; about $28 in direct costs, rising to $32; about 733 in Year 1, growing to 1,854.
- Recreational Tumbling Classes: about $72 in Year 1, rising to $80; about $9 in direct costs, rising to $10; about 1,000 in Year 1, growing to 2,400.
- Summer Camps and Clinics: about $295 in Year 1, rising to $335; about $70 in direct costs, rising to $78; about 80 in Year 1, growing to 200.
- A team tuition month is one team athlete for one month at about $225, so 733 team tuition months is roughly 61 athletes on average. A class month is one tumbling student for one month. A camp or clinic week is one participant for one week.
- Prices rise about 2% a year.
- Equipment ($90,000 in Year 1) covers the spring floor, tumble track, vault, beams and bars, foam pit and landing mats, cheer mats and the sound and video system, and later years ($5,000, $8,000, $8,000 and $12,000) replace and add equipment.
- Pay (a full year, per person): owner / Director of Coaching (USASF) $48,000; assistant Coach $32,000; front Desk Coordinator (part-time) $20,000.
- Other yearly costs in Year 1: rent and Utilities $42,000, insurance (high-risk sport) $12,000, spring Floor and Equipment Maintenance $8,400, marketing and Software $5,400. These grow between 3% and 8% a year.
- Customers and payers pay about 11 days after service, so at the end of Year 1 about $7,816 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs