Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.
Executive Summary
Clearview Auto Sales is a buy here pay here used car dealership in Jackson, Mississippi, owned by Marcus and Tanya Green. A buy here pay here dealership sells vehicles to customers with limited credit and finances the purchase in-house. We follow consumer protection rules, check ability to repay and give customers clear terms and early help.
Why this fits. Many households have limited credit and need transportation to work, and fair financing can help them build stability. A dealer that is transparent and treats customers with respect can earn repeat business and referrals.
Here is what our numbers show. In Year 1 we plan about 60 vehicle sales, 400 account-months of financing and 50 service and warranty products. That brings in sales of $682,000, growing to $2,492,430 by Year 5. We expect a loss of about $93,200 in Year 1, a profit of about $15,100 in Year 2, a profit of about $129,600 in Year 3 and a profit of about $409,800 by Year 5. The opening inventory, the lot lease, staff pay and credit losses are our largest costs, and the plan counts all of them.
We need $395,000 in total. Of that, $244,000 is startup costs (lot lighting and fencing, shop tools and lifts, computers and software, office furnishings, the dealer license, insurance, a lease deposit and opening vehicle inventory), and the rest is cash for the first months. We are putting in $150,000 of our own savings and asking for a $245,000 SBA 7(a) loan.
We are Marcus and Tanya Green, owners of Clearview Auto Sales. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.
Company Description
Clearview Auto Sales will be a limited liability company (LLC) in Jackson, Mississippi, owned and run by Marcus and Tanya Green. Marcus has sold and reconditioned used cars for years, and Tanya has managed collections and customer accounts. They want a dealership that gives people with limited credit a fair path to a reliable car.
What we do:
- Inspected used cars, trucks and SUVs at fair prices.
- In-house financing for customers with limited or no credit, with written terms the customer can understand.
- Basic reconditioning and a short repair warranty on every vehicle.
- Reminders, flexible payment options and help when a customer has trouble paying.
- Reporting of on-time payments to credit bureaus where the customer agrees.
Who we serve: Working people in the Jackson area who need dependable transportation and have limited or no access to traditional auto loans.
Licensing and insurance. We will register the LLC, obtain the Mississippi used motor vehicle dealer license and the sales tax permit, carry garage liability, property and workers compensation insurance and follow federal and state consumer protection rules, including the Truth in Lending Act disclosures, the Equal Credit Opportunity Act, the FTC Used Car Rule buyers guide, state finance charge limits and state repossession and notice rules. We check each customer's ability to repay before approving a loan, never hide fees, charge only what the contract states and offer help before any repossession. We do not discriminate and we explain every contract in plain language.
Our promise. A reliable car, honest terms and respect when life gets hard.
Where things stand today. The business plan, credit policy and contract forms are written. The next steps are the dealer license, the lot, the opening inventory and the first customers.
Problem & Opportunity
Many people with limited credit need a car to get to work, and conventional lenders turn them away or offer terms that are hard to repay.
What customers run into:
1. Few lenders that approve people with limited credit.
2. Cars that break down soon after purchase.
3. Hidden fees and confusing contracts.
4. Harsh treatment when a payment is late.
Why it matters. A reliable car keeps people employed and connected to family, and fair financing helps them build credit and stability.
Products & Services
Clearview will be the Jackson dealer that gives people a fair shot at a reliable car.
What makes us different:
1. Inspected vehicles and a short repair warranty.
2. Clear, written terms and no hidden fees.
3. Ability-to-repay checks before every loan.
4. Flexible payment options and early help.
5. Credit reporting that helps customers build a record.
How a sale works:
1. The customer visits, tells us their needs and budget and test drives vehicles.
2. We review income and ability to repay and explain the contract in plain language.
3. The customer signs, takes delivery and sets up payments.
4. We send reminders, work with the customer on problems and report payments if the customer agrees.
Why customers stay. Customers who are treated fairly return for their next vehicle and refer friends and coworkers.
Market Analysis
Who we serve:
- Workers who need a car for commuting.
- Customers rebuilding credit.
- Families that need a second vehicle.
- Customers who prefer in-person service.
How we sized the market. Our Year 1 plan is about 60 vehicle sales, 400 account-months of financing and 50 service and warranty products, a small share of the used car market in a metro area this size. Replace this estimate with your own count of customers and dealers near you.
Why now. Many households have limited credit and need transportation, and customers value dealers that are fair and transparent.
Competitive Landscape
What customers can do today:
1. Large franchised dealers. Wide selection and strict credit rules.
2. Other buy here pay here lots. Direct competitors with varied terms.
3. Banks and credit unions. Low rates for qualified borrowers and tough standards.
4. Private sellers. Cheaper and uninspected.
5. Subprime auto lenders. Convenient and often costly.
Where we fit. Clearview will be a fair, transparent dealer that helps people build a path to better credit.
Marketing & Sales Strategy
How customers will find us.
Before opening:
- Meet employers, churches and community groups.
- Prepare clear contract forms and a payment plan guide.
- Set up a website with inventory and a Google Business Profile.
- Hold a grand opening with a focus on fair terms.
After opening:
- Ask customers for reviews.
- Offer referral thanks that follow the rules.
- Send payment reminders and early help offers.
- Report on-time payments to credit bureaus with consent.
- Share customer success stories with permission.
What we will measure. How customers heard about us, how many visitors buy and how many accounts stay current.
Operations Plan
How the business will run.
Season and schedule. Sales rise at tax refund time and in the summer, and slow in winter. We plan inventory ahead and use collections follow-up all year.
Team. Marcus runs sales and the lot. A sales and finance manager and a collections and office coordinator work in Year 1, and a porter and mechanic join as the lot grows.
Quality and safety. Vehicles are inspected for safety before sale, the lot is lit and fenced, and staff follow safe vehicle handling rules. Customer data is stored securely, collections follow written fair practices and repossession is a last resort with required notices.
Equipment. We will buy lot lighting and fencing, shop tools and lifts, computers with dealer and collections software and office furnishings.
Paperwork and money. Customers sign a written retail installment contract and pay weekly or monthly by their chosen method. We follow a written policy for reminders, late fees allowed by law and early help. Repossession is a last resort and follows state notice rules. We keep the books in simple accounting software and set aside money for taxes, insurance and credit losses every month.
Management & Organization
The people who will run Clearview Auto Sales.
Marcus Green, owner and general manager. He buys vehicles and leads sales. Tanya Green, owner and finance and collections lead. She manages accounts, compliance and the books. (Replace this paragraph with your own background.)
Team. One sales and finance manager and one collections coordinator in Year 1, growing to a team of eight, each trained on consumer protection rules.
Office. Tanya leads the office with a part-time assistant.
Outside advisors. An accountant, an insurance broker, an attorney who reviews contracts and a free mentor from SCORE or the Small Business Development Center.
Staff pay in this plan is a full year per person: owner / General Manager $55,000; sales and Finance Manager $40,000; collections and Office Coordinator $34,000; porter and Mechanic $36,000. Replace them with the pay you can offer where you live.
Milestones Narrative
Our goals and when we plan to reach them.
- Before opening (4 months ahead): obtain the dealer license, lease the lot, buy the opening inventory, set up insurance and contract forms and plan the grand opening.
- Year 1: about 510 sales, account-months and products with Marcus and a small team; $682,000 in sales and a loss of about $93,200.
- Year 2: about 1,154 and a mechanic; $1,056,156 in sales and a profit of about $15,100.
- Year 3: about 1,998 and a larger lot; $1,486,206 in sales and a profit of about $129,600.
- Year 4: about 3,042 and more staff; $1,975,748 in sales and a profit of about $282,500.
- Year 5: about 4,086 and a plan for a second lot; $2,492,430 in sales and a profit of about $409,800.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.
What we check every week: vehicles sold, inventory on hand, accounts current, delinquencies, credit losses and cash in the bank.
Funding Request
How much we need and how we will use it. Total we are raising: $395,000.
How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $244,000, listed item by item in the Startup Costs section: $20,000 for lot lighting and fencing, $12,000 for shop tools and lifts, $5,000 for computers, dealer and collections software hardware, $8,000 for office furnishings, $8,000 for dealer license, entity registration and attorney review of contracts, $14,000 for garage liability, property and workers compensation insurance, first payment, $8,000 for security deposit and first month's rent, $8,000 for signs, branding and website, $8,000 for grand opening marketing, $150,000 for opening vehicle inventory, $3,000 for staff training in consumer protection rules.
- The cash the business uses before it breaks even, about $80,800. Sales build over the first months and customers pay over time, so the dealership pays for inventory, rent and staff before payments arrive.
- A cash cushion of about $68,500: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $149,300, and the three pieces add up to about $393,300, rounded up to the nearest $500: $393,500.
We are raising $1,500 more than that, $395,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $219,900, at the end of Year 2.
Where the money comes from:
- Our own money: $150,000.
- SBA 7(a) loan: $245,000.
Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances small businesses, backed by our savings and the equipment and inventory as collateral.
How we will pay it back. We expect a loss of about $93,200 in Year 1, a profit of about $15,100 in Year 2, a profit of about $129,600 in Year 3, a profit of about $282,500 in Year 4 and a profit of about $409,800 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $3,306 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.
What we are offering the lender: the equipment and a personal guarantee.
A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with a smaller inventory and a focused price range, which lowers the startup costs and the loan.
- Phase 2: once sales and payments are steady, add inventory and staff and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.
All numbers in this plan are estimates. We will update them as real results come in.
Appendix Notes
Documents to attach before you send this plan:
- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- Your dealer license and proof of insurance.
- Your sample retail installment contract and disclosures reviewed by an attorney.
- Your lease or letter of intent.
- Your credit policy and collections policy.
If you don't have any of this yet, no worries - let's continue.
The assumptions behind our numbers (change them in the Financials section to match your own):
- Vehicle Sales: about $9,800 in Year 1, rising to $11,030; about $7,400 in direct costs, rising to $8,329; about 60 in Year 1, growing to 156.
- Financing Income (per account month): about $160 in Year 1, rising to $180; about $25 in direct costs, rising to $28; about 400 in Year 1, growing to 3,800.
- Service and Warranty Products: about $600 in Year 1, rising to $675; about $250 in direct costs, rising to $281; about 50 in Year 1, growing to 130.
- A vehicle sale averages about $9,800, financing income about $160 per account-month and a service or warranty product about $600.
- Prices rise about 3% a year.
- Equipment ($45,000 in Year 1) covers lot lighting and fencing, shop tools and lifts, computers and software and office furnishings, and later years ($3,000, $5,000, $4,000 and $5,000) replace and add equipment.
- Pay (a full year, per person): owner / General Manager $55,000; sales and Finance Manager $40,000; collections and Office Coordinator $34,000; porter and Mechanic $36,000.
- Other yearly costs in Year 1: lot Lease and Utilities $36,000, insurance $14,000, floor Plan and Inventory Interest $20,000, marketing $24,000, dealer and Collections Software $10,000, credit Loss Reserve $30,000, licensing and Compliance $6,000, admin $5,000. These grow between 3% and 12% a year.
- Customers and payers pay about 22 days after service, so at the end of Year 1 about $40,920 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.
Startup Costs
| Item | Category | Cost |
|---|---|---|
| Lot lighting and fencing | Equipment | $20,000 |
| Shop tools and lifts | Equipment | $12,000 |
| Computers, dealer and collections software hardware | Equipment | $5,000 |
| Office furnishings | Equipment | $8,000 |
| Dealer license, entity registration and attorney review of contracts | Legal & Professional | $8,000 |
| Garage liability, property and workers compensation insurance, first payment | Insurance | $14,000 |
| Security deposit and first month's rent | Deposits | $8,000 |
| Signs, branding and website | Signage & Branding | $8,000 |
| Grand opening marketing | Marketing | $8,000 |
| Opening vehicle inventory | Initial Inventory | $150,000 |
| Staff training in consumer protection rules | Training | $3,000 |
| Total | $244,000 | |