Elevation Basketball Academy

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Elevation Basketball Academy is a private basketball training facility in Georgia. Players from age 8 through adults come for individual skill sessions, small-group training, summer camps and a winter league. We teach shooting, ball handling, footwork and decision making in a clean indoor gym with shooting machines, video review and coaches who know each player's goals.

Why this fits. Recreational leagues and school practices rarely give a player time to fix a shot or learn a new move. Parents are willing to pay for steady, personal coaching when they can see progress, and players who train in small groups improve faster and stay motivated. A gym open on weekday afternoons and weekends, with a clear price per session, turns that demand into a steady schedule.

Here is what our numbers show. In Year 1 we plan about 2,868 training sessions (roughly 55 a week), about 60 camp weeks and about 100 league registrations. That brings in sales of $251,024, growing to $697,750 by Year 5. We expect a profit of about $15,600 in Year 1, a profit of about $84,500 in Year 2, a profit of about $134,300 in Year 3 and a profit of about $260,500 by Year 5. Rent, trainer pay and the court equipment that is paid for before the first session are our largest costs, and the plan counts all of them.

We need $185,000 in total. Of that, $102,000 is startup costs (the courts equipment, floor tiles, shooting machines, a build-out, deposits, marketing, insurance and a cushion), and the rest is cash for the first months. I am putting in $35,000 of my own savings and asking for a $150,000 SBA 7(a) loan.

I am Darius Coleman, the owner and head trainer. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Elevation Basketball Academy will be a limited liability company (LLC) in Georgia, owned by Darius Coleman. We will rent about 7,500 square feet of indoor space with two practice courts, a strength and warm-up area, a film review room, a front desk and a small waiting area.

What we believe. Skill is built in the gym one repetition at a time, and every player deserves honest coaching and a fair chance.

What we offer:
- Individual and small-group training sessions for ages 8 to adult, grouped by age and skill.
- Summer camps in weekly sessions, with skill stations, games and film review.
- A winter league with referees, a schedule and scores posted online.
- Film review that shows a player exactly what to fix.
- Open gym hours on slow afternoons.

Safety and conduct. Every coach passes a background check and holds CPR and first aid training. Players sign a waiver, parents complete an emergency form and we keep an AED and a first aid kit in the gym. We do not promise any player a scholarship, a roster spot or a professional career. We promise good coaching, safe workouts and honest feedback.

Where things stand today. The program plan, the schedule, the budget and the safety policy are written. The next steps are the lease, the floor and the first 50 founding players.

Problem & Opportunity

Many players who want to improve have nowhere to do it. School practices are crowded, recreational leagues focus on playing time rather than skill and many private coaches train in parks or borrowed gyms with no steady schedule.

Parents face a different problem. They are asked to pay for camps and clubs without knowing what their child will learn, and they struggle to compare programs. Players who train alone also lose motivation and stall.

A dedicated, well-run training gym with clear pricing, small groups and film review fills that gap.

Products & Services

Elevation gives players a steady place to build skill and gives parents a program they can understand.

What makes us different:
1. Small groups. No more than six players per coach, so every rep gets feedback.
2. Clear levels. Players are grouped by age and skill and move up when they are ready.
3. Film and measurement. Short video clips and simple skill tests show progress.
4. Honest communication. Parents get a short progress note each month and a plain answer about what comes next.
5. A safe, positive gym. Background-checked coaches and a conduct code for players, parents and coaches.
6. Fair pricing. A clear price per session with discounts for packs and for siblings.

Why players stay. They see themselves get better, and the gym becomes their place.

Market Analysis

Who we serve:
- Players ages 8 to 18 who want to make a school or club team or improve their game.
- Parents who want safe, structured, skill-based training.
- Adults who want to play, get in shape or coach.
- Schools and clubs that want a place for off-season training.

How we sized the market. Our trade area is the towns within a 20-minute drive. We are not counting on every family with a young player. Year 1 plans about 55 training sessions a week, 60 camp weeks and 100 league players, which is a small share of the youth players in the area. Replace this estimate with your own count of schools, clubs and teams near your gym.

Competitive Landscape

What players can do today:

1. School and recreation department programs. Cheap and convenient, but crowded and focused on playing time rather than skill.
2. Travel and club teams. Good competition, but little individual instruction and a heavy cost in travel and fees.
3. Private coaches in rented gyms. Good coaching, but unpredictable schedules and no film or measurement.
4. Large fitness clubs. Courts are often busy and coaching is not their focus.
5. Online videos. Free, but no feedback and no accountability.

Where we fit. Elevation offers dedicated space, small groups, film review and a steady schedule at a fair price. We will not try to be the biggest or cheapest. We will be the place players choose when they are serious about getting better.

Marketing & Sales Strategy

How families will find us and decide to join.

Before opening:
- Sign up at least 50 founding players at a reduced first-month price.
- Host a free open house and skills clinic with local coaches and school staff.
- Visit middle and high school coaches and recreation leagues to share our schedule. We do not pay for referrals.
- Put the sign up as soon as the lease is signed.

After opening:
- A free first session so players and parents can see the gym.
- A Google Business Profile and honest reviews from real families.
- Short video clips of player progress, shared with permission.
- Summer camp early-bird pricing and sibling discounts.
- A league that brings new families into the gym each season.

What we will measure. How families heard about us, how many first sessions become members and how long players stay.

Operations Plan

How the academy will run.

Schedule. Weekday afternoons and evenings are the busiest, with weekend mornings for camps and league games and mornings for open gym and private sessions.

Staffing in Year 1. Darius trains and runs the business. One assistant trainer works part time, and a front desk coordinator works part time. Pay for each role is listed at the end of this plan.

Booking and payments. A scheduling system handles bookings, packs, league sign-ups and payments so the front desk stays focused on families.

Safety. Coaches pass background checks and hold CPR and first aid training. Courts are inspected before each session, goals are padded and anchored, water is always available and an AED and first aid kit are on site. Players with injuries return only with a note from a doctor.

Upkeep. Floor tiles, goals, shooting machines and the scoreboard are checked every week and repaired right away.

Cleaning. The floor is cleaned daily and high-touch surfaces are wiped each evening.

Management & Organization

The people who will run Elevation Basketball Academy.

Darius Coleman, owner and head trainer. He plans every program, trains players, leads the schedule, the budget and the families, and keeps film on each player. (Replace this paragraph with your own background.)

Assistant trainers (part time, one in Year 1). Run group sessions and camps after training in the academy's methods. Each trainer passes a background check, holds current CPR and first aid training and signs the safety and conduct policy.

Front desk coordinator (part time). Greets families, handles payments and schedules and keeps the gym clean and open on time.

Outside advisors. An attorney who reviews the lease and the waiver, an insurance broker, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / Head Trainer $52,000; assistant Trainer (part-time) $28,000; front Desk Coordinator (part-time) $20,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (4 months ahead): sign the lease, install the floor, goals and shooting machines, set the schedule and prices, hire the first assistant trainer, and sign up at least 50 founding players for the first month.
- Year 1: about 2,868 training sessions, 60 camp weeks and 100 league registrations; $251,024 in sales and a profit of about $15,600.
- Year 2: about 3,900 sessions, 90 camp weeks and 140 league registrations and a second assistant trainer part of the week; $355,800 in sales and a profit of about $84,500.
- Year 3: about 5,000 sessions, 120 camp weeks and 180 league registrations with more small-group times; $471,000 in sales and a profit of about $134,300.
- Year 4: about 6,000 sessions, 145 camp weeks and 220 league registrations and a full summer schedule; $582,700 in sales and a profit of about $207,500.
- Year 5: about 7,000 sessions, 165 camp weeks and 260 league registrations and a plan for a second court section; $697,750 in sales and a profit of about $260,500.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: sessions booked and attended, players per group, camp and league sign-ups, reviews, trainer hours and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $185,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $102,000, listed item by item in the Startup Costs section: $16,000 for basketball shooting machines and ball return systems (2), $15,000 for adjustable basketball goals and wall padding (3), $14,000 for sport court flooring tiles, $3,000 for training gear: cones, ladders, resistance bands, weighted balls, $2,500 for scoreboard and sound system, $1,500 for video analysis cameras and software setup, $20,000 for facility build-out: paint, lighting, locker area and film room, $6,000 for opening marketing, signs and website, $1,500 for registration, scheduling and payment software, Year 1, $2,500 for LLC filing and lease review by an attorney, $4,000 for general and professional liability insurance, first year, $12,000 for security deposit and first two months of rent, $4,000 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $42,100: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $42,100, and the three pieces add up to about $144,100, rounded up to the nearest $500: $144,500.
We are raising $40,500 more than that, $185,000 in all, to cover a slower first season than planned and the cost of adding trainers as sessions fill. With this funding, the lowest year-end cash balance is about $144,100, at the end of Year 1.

Where the money comes from:
- My own money: $35,000.
- SBA 7(a) loan: $150,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances sports and fitness businesses, backed by my own savings and the gym equipment as collateral.

How we will pay it back. We expect a profit of about $15,600 in Year 1, a profit of about $84,500 in Year 2, a profit of about $134,300 in Year 3, a profit of about $207,500 in Year 4 and a profit of about $260,500 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $2,024 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the gym equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with one court, two shooting machines and a shorter schedule, which lowers the build-out and the loan.
- Phase 2: once sessions fill most evenings, add the third goal, the league and a full camp schedule and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the flooring, goals and shooting machines.
- Background check and CPR records for every coach.
- Your liability insurance quote and your player waiver.
- Your price list, schedule and a list of founding players or families who have shown interest.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Individual and Group Training Sessions: about $68 in Year 1, rising to $76; about $8 in direct costs, rising to $9; about 2,868 in Year 1, growing to 7,000.
- Summer Camps: about $350 in Year 1, rising to $390; about $95 in direct costs, rising to $105; about 60 in Year 1, growing to 165.
- League Fees: about $350 in Year 1, rising to $390; about $80 in direct costs, rising to $90; about 100 in Year 1, growing to 260.
- A training session is one player for one hour, counted per player, so a small group of four players is four sessions. A camp week is one camper for one week, and a league registration is one player for one season.
- Prices rise about 3% a year.
- Equipment ($52,000 in Year 1) covers the shooting machines, goals and padding, court flooring, training gear, scoreboard and sound, and video equipment, and later years ($5,000, $8,000, $8,000 and $12,000) replace and add equipment.
- Pay (a full year, per person): owner / Head Trainer $52,000; assistant Trainer (part-time) $28,000; front Desk Coordinator (part-time) $20,000.
- Other yearly costs in Year 1: rent and Utilities $48,000, insurance and Compliance $8,500, marketing and Software $7,200, equipment Maintenance $4,800. These grow between 3% and 8% a year.
- Customers and payers pay about 11 days after service, so at the end of Year 1 about $7,531 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs