Bulls-Eye Archery Range and Instruction Center

Words in [brackets] are blanks you fill in with your own details when you adopt this sample in Supreme Plan AI.

Executive Summary

Bulls-Eye Archery Range and Instruction Center is an indoor archery range in Oregon with 20 lanes. We teach beginner lessons, run competitive training for youth and adults, offer open range time with rental equipment, host birthday parties and corporate events and sell gear in a small pro shop.

Why this fits. Archery is one of the most inclusive sports. It rewards focus and form more than size or speed, so it welcomes people who do not fit in team sports, and it is a growing Olympic sport with a clear path from beginner to national competitor. An indoor range lets people shoot year-round in any weather, and open range visits with rental gear are easy to sell to families, friends and offices. Lessons bring people in, and open range time keeps them coming back.

Here is what our numbers show. In Year 1 we plan about 1,500 lessons and coaching sessions, about 7,273 open range and rental visits and about 170 events and pro shop purchases. That brings in sales of $260,056, growing to $704,668 by Year 5. We expect a profit of about $34,200 in Year 1, a profit of about $101,200 in Year 2, a profit of about $142,900 in Year 3 and a profit of about $289,800 by Year 5. Rent, instructor pay and the target system paid for before the first lesson are our largest costs, and the plan counts all of them.

We need $145,000 in total. Of that, $108,200 is startup costs (a 20-lane target system, rental bows, backstops and safety nets, a build-out, a deposit, insurance, marketing and a small cushion), and the rest is cash for the first months. I am putting in $28,000 of my own savings and asking for a $117,000 SBA 7(a) loan.

I am Coach Sara Yuen, the owner and head coach. These numbers are estimates based on the assumptions listed at the end of this plan, not promises.

Company Description

Bulls-Eye Archery Range and Instruction Center will be a limited liability company (LLC) in Oregon, owned by Sara Yuen. We will rent about 6,000 square feet of indoor space with a 20-lane range, a lobby and pro shop, a party room and a storage and repair area.

What we believe. Archery should be safe, welcoming and open to anyone who wants to try, whatever their size, age or ability.

What we offer:
- Beginner lessons for ages 8 to adult, with a clear set of levels.
- Competitive training for youth and adults.
- Open range time with rental equipment.
- Birthday parties, corporate events and group outings.
- A pro shop with bow fitting and repair.

Range safety. Every shooter hears the rules and signs a waiver before shooting. A range officer is on duty at all times, shooters shoot only on the line and only on a signal, arrows are collected only when the line is clear and children shoot only with an adult or instructor. Equipment is inspected daily. We confirm every local rule for indoor ranges with the building department and fire marshal before we open.

Where things stand today. The range plan, safety rules and budget are written. The next steps are the lease, the build-out and the first 50 founding members.

Problem & Opportunity

People who want to try archery have few places to go. Outdoor ranges depend on weather and daylight, clubs often meet only monthly and few places teach beginners carefully. Parents want a safe place for children to try the sport, and adults want an activity that is not a screen.

Competitive archers face a different problem. They need a place to train year-round with a coach, and youth archers rarely have one.

A dedicated indoor range with trained coaches and clear safety rules fills both needs.

Products & Services

Bulls-Eye will be the safe, welcoming indoor range where anyone can start and anyone can grow.

What makes us different:
1. Open year-round. Indoor lanes mean no weather cancellations.
2. Certified coaches. Background-checked instructors teach every beginner.
3. A clear safety system. A range officer, a rule briefing and a shooting line signal for every session.
4. Gear included. Rental bows and arrows remove the cost barrier.
5. A path forward. Beginners can move into competitive training.
6. A fun place for groups. Birthday parties and corporate events at a fair price.

Why people return. They improve, they have fun and they know the people.

Market Analysis

Who we serve:
- Children and teens ages 8 to 18 who want to try or train in archery.
- Adults who want a focused, low-impact activity.
- Families and friends looking for a group outing.
- Companies and organizations that want team events.
- Competitive archers and school teams.

How we sized the market. Our trade area is the towns within a 25-minute drive. We are not counting on every household. Year 1 plans about 140 open range visits a week, which is a small share of the people near our range who would try a new activity. Replace this estimate with your own count of schools, clubs and workplaces near you.

Competitive Landscape

What people can do today:

1. Outdoor ranges and clubs. Often inexpensive, but weather-dependent and open only some days.
2. Hunting and sporting goods stores with small ranges. Good gear, but limited lessons and space.
3. Other indoor ranges. Some are good, but they may be far away or focused on firearms.
4. Entertainment venues like axe throwing. Fun, but a different activity.
5. Home practice. Cheap, but unsafe without instruction.

Where we fit. Bulls-Eye offers a dedicated indoor archery range with coaches, rentals and a clear safety system. We will not try to be the biggest. We will be the range people trust.

Marketing & Sales Strategy

How people will find us.

Before opening:
- Sign up at least 50 founding members at a reduced first-month price.
- Host a free try-archery day and a demo for local clubs.
- Visit schools, scout troops, recreation leagues and offices. We do not pay for referrals.
- Put up the sign as soon as the lease is signed.

After opening:
- A discounted first lesson for beginners.
- A Google Business Profile and honest reviews.
- Birthday party and corporate event packages with a clear price.
- Short clips of students improving, shared with permission.
- A youth scholarship fund so more children can try the sport.

What we will measure. How people heard about us, how many first lessons become return visits and how many events are booked.

Operations Plan

How the range will run.

Schedule. Weekday afternoons and evenings for lessons and youth classes, evenings for open range and weekends for parties, tournaments and lessons.

Staffing in Year 1. Sara coaches and runs the range. A part-time instructor teaches beginner lessons and runs range safety on open nights, and a part-time pro shop person handles the front desk and sales. Pay for each role is listed at the end of this plan.

Booking and payments. An online system handles lessons, lane reservations, events and payments.

Range safety. A range officer is on duty at all times. Shooters hear the rules, sign a waiver, shoot only on the line and only on a signal. Backstops and netting are inspected every day, rental equipment is inspected after each use and the first aid kit and emergency plan are posted.

Upkeep. Targets are replaced on a schedule, bows are serviced every month and the shooting line is cleaned every day.

Management & Organization

The people who will run Bulls-Eye Archery Range and Instruction Center.

Coach Sara Yuen, owner and head coach. She designs the lesson levels and the range rules, coaches the competitive team, leads the schedule, the budget and the safety plan. (Replace this paragraph with your own background.)

Range instructor (part time). Teaches beginner lessons and runs range safety on open nights after training in the range's rules. Every instructor passes a background check, holds the archery coaching certification the governing body requires and holds CPR and first aid training.

Pro shop staff (part time). Handles front desk, rentals, retail sales and bow fitting.

Outside advisors. An attorney who reviews the lease and the waiver, an insurance broker, an accountant and a free mentor from SCORE or the Small Business Development Center.

Staff pay in this plan is a full year per person: owner / USA Archery Level 3 Coach $45,000; range Instructor (part-time) $24,000; pro Shop Staff (part-time) $20,000. Replace them with the pay you can offer where you live.

Milestones Narrative

Our goals and when we plan to reach them.
- Before opening (4 months ahead): sign the lease, build the shooting line and install the target system and safety netting, confirm the range safety plan with the landlord and insurer, hire and train the first instructor and sign up at least 50 founding members.
- Year 1: about 1,500 lessons, 7,273 open range visits and 170 events and pro shop purchases; $260,056 in sales and a profit of about $34,200.
- Year 2: about 2,040 lessons, 9,652 range visits and 233 events and shop purchases with a second instructor; $363,606 in sales and a profit of about $101,200.
- Year 3: about 2,560 lessons, 12,083 range visits and 295 events and shop purchases and a stronger competitive team; $474,737 in sales and a profit of about $142,900.
- Year 4: about 3,054 lessons, 14,400 range visits and 352 events and shop purchases and a hosted tournament; $588,276 in sales and a profit of about $215,300.
- Year 5: about 3,528 lessons, 16,615 range visits and 406 events and shop purchases and a plan for a 3D course; $704,668 in sales and a profit of about $289,800.
Growth depends on winning and keeping customers, so treat the later years as goals, not promises.

What we check every week: lessons booked, range visits, rental use, event bookings, pro shop sales, safety incidents, reviews and cash in the bank.

Funding Request

How much we need and how we will use it. Total we are raising: $145,000.

How we got that number. The Funding Need Calculator in this plan adds up three things:
- Startup costs of $108,200, listed item by item in the Startup Costs section: $36,000 for 20-lane target and shooting system, $14,000 for rental bows, arrows and accessories (40 sets), $10,000 for target butts and backstops, $6,000 for pro shop fixtures and bow fitting tools, $6,000 for safety netting and lane dividers, $3,000 for sound and camera system, $10,000 for facility build-out: shooting line, flooring and lighting, $5,000 for signs, website and opening promotion, $1,200 for booking and payment software, Year 1, $2,500 for LLC filing and lease review by an attorney, $4,000 for general and professional liability insurance, first year, $7,500 for security deposit and first three months of rent, $3,000 for contingency.
- The cash the business uses before it breaks even, about $0. Sales cover the daily costs once the doors open, so the cash we need up front goes mostly to startup costs.
- A cash cushion of about $35,800: three months of Year 1 operating costs.
- Together, the cash used before break even and the cushion come to about $35,800, and the three pieces add up to about $144,000, rounded up to the nearest $500: $144,000.
We are raising $1,000 more than that, $145,000 in all, to cover a slower first season than planned. With this funding, the lowest year-end cash balance is about $98,100, at the end of Year 1.

Where the money comes from:
- My own money: $28,000.
- SBA 7(a) loan: $117,000.

Kind of funding we are looking for. An SBA 7(a) loan from a lender that finances sports and recreation businesses, backed by my own savings and the range equipment as collateral.

How we will pay it back. We expect a profit of about $34,200 in Year 1, a profit of about $101,200 in Year 2, a profit of about $142,900 in Year 3, a profit of about $215,300 in Year 4 and a profit of about $289,800 in Year 5. With this funding, the business has money in the bank at the end of every year of the plan. Our loan is the SBA 7(a) loan at 10.5% over 10 years, $1,579 a month. That payment is already included in our cash flow. We chose these as cautious planning rates; ask the lender for the real rates, which may be lower or higher.

What we are offering the lender: the range equipment and my personal guarantee.

A smaller first step, if needed. If we cannot raise the full amount right away, we can start smaller and grow into this plan:
- Phase 1: open with ten lanes, a smaller rental fleet and a shorter schedule, which lowers the startup costs and the loan.
- Phase 2: once the lanes are busy, add the other ten lanes, the pro shop and events and follow this plan.
To plan the smaller start, make a copy of this plan (use Duplicate) and lower the numbers to match.

All numbers in this plan are estimates. We will update them as real results come in.

Appendix Notes

Documents to attach before you send this plan:

- Your resume and a personal financial statement (a list of what you own and what you owe; lenders usually provide a form).
- Business registration papers and your EIN (your business tax number from the IRS, free at irs.gov).
- The lease or a letter of intent from the landlord.
- Quotes for the target system, safety netting and rental equipment.
- Instructor certifications, background checks and CPR records.
- Your range safety rules, waiver and insurance quote.
- Your lesson levels, price list and a list of founding members.
If you don't have any of this yet, no worries - let's continue.

The assumptions behind our numbers (change them in the Financials section to match your own):
- Lessons and Competitive Coaching: about $48 in Year 1, rising to $56; about $6 in direct costs, rising to $7; about 1,500 in Year 1, growing to 3,528.
- Open Range and Equipment Rental: about $22 in Year 1, rising to $26; about $4 in direct costs, rising to $5; about 7,273 in Year 1, growing to 16,615.
- Events and Pro Shop Sales: about $165 in Year 1, rising to $185; about $48 in direct costs, rising to $56; about 170 in Year 1, growing to 406.
- A lesson or coaching session is one student for one session. An open range visit is one shooter for one session, with or without rental gear. An event or pro shop purchase is one party, corporate event or retail sale at an average of about $165.
- Prices rise about 4% a year.
- Equipment ($75,000 in Year 1) covers the target and shooting system, rental bows and arrows, backstops, pro shop fixtures, safety netting and the sound and camera system, and later years ($5,000, $8,000, $8,000 and $12,000) replace and add equipment.
- Pay (a full year, per person): owner / USA Archery Level 3 Coach $45,000; range Instructor (part-time) $24,000; pro Shop Staff (part-time) $20,000.
- Other yearly costs in Year 1: rent and Utilities $30,000, insurance and USA Archery Affiliation $8,000, pro Shop Inventory and Equipment Maintenance $10,800, marketing $5,400. These grow between 3% and 8% a year.
- Customers and payers pay about 18 days after service, so at the end of Year 1 about $13,003 is still owed to us. Income tax at 21%.
- Every dollar amount is an estimate. Replace them with your own quotes and research.

Startup Costs